Lani Dame

Agile Trainer & Coach
“Agile marketing creates a shared understanding and way of working that gives marketers the freedom to focus on being better marketers."

As an Agile trainer and coach, Lani helps leaders and teams discover new ways of collaborating. She believes in taking a holistic (mindset, culture, and systems) and human-centered approach to organizational change to drive benefits for the customer, company, and employee.

Lani was thrown into the world of Agile when she went from startup life to IBM, who had just begun their Agile marketing transformation. Quickly seeing how Agile helped to bring startup benefits into a complex organization, she championed Agile in her team, resulting in increased campaign efficiency, best practice sharing across IBM Marketing, and a fun team environment! From there, she moved to being an enterprise and Agile coach, facilitating immersive workshops, coaching teams and leadership, and championing overall Agile practices.

With over 15 years in marketing and communications, Lani has worked in a wide variety of marketing projects and areas, including product marketing, content marketing, demand generation, digital marketing, and communications. She’s worked for Fortune 500 corporations and startups alike, at virtually every stage of the journey, from building the foundation, to scaling, to optimizing.

Lani holds certifications from ICAgile, Scrum Alliance, and Pragmatic Marketing, including Certified Agility in the Enterprise (ICP-ENT), Certified Coaching Agile Transitions (ICP-CAT), Certified Agile Coaching (ICP-ACC), Certified Agile Team Facilitation (ICP-ATF), Certified Agility in Marketing (ICP-MKG), and Certified Scrum Product Owner (CSPO). She is also an active member in the Agile Austin community.

Lani lives in Austin with her husband and dog and cat kids. When she’s not digging into culture, Lani enjoys LEGO with her husband, painting colorful abstract art, and taking walks with her dogs. She also loves going on adventures and traveling the world.

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