"If you’re looking for ways to kick-start your agile marketing journey, you’re in for a treat! As a thought leader for ICAgile who was critical to shaping the discipline of agile marketing, Andrea provides the perfect blend of theory, practical advice, and humor in this book that will make your agile marketing activities better. You’ll be sure to find something you’ll want to try immediately."
- Elisia Choi, Sr. Dir of Marketing, ICAgile
"Andrea's contribution to both the marketing agility and broader business communities cannot be overstated. She has materially changed the path of many organizations by improving what they sell and how they sell it. This book is a combination of her research and experiences and is a must read for any marketer setting out on an agile marketing journey."