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Fighting VUCA with VUCA

It now seems like a monumental understatement to declare that we live in a world marked by VUCA (volatility, uncertainty, complexity, ambiguity).  That is why, to try and support our fellow marketers and the industries they serve in whatever small way we can, we’re doing the follow over the next few weeks…

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AgileSherpas Resources

Free Your Agile Marketing Mindset

This is the first part of a three-part series, in which I’ll be taking a break from our Agile marketing measurement series to talk about something much more fundamental: the [...] Read the Article
kanban-marketing-b2b

Why our B2B Marketing Team Chose Kanban Over Scrum

For much of Agile’s short history,  Scrum has been the star of the show. Development teams in various industries applied the framework and sang its praises far and wide. Personally, [...] Read the Article
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Agile Marketing Case Study: CoSchedule

We’re delighted to bring you an Agile marketing case study from the team at CoSchedule, featuring 434% more page views, 1,222% more email subscribers, and 9,360% more marketing qualified leads. Read on to learn how they did it.

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5 Reasons Your Enterprise Needs Agile Marketing

Enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams in established organizations are already paying attention to Agile marketing as a means to streamline their internal processes.

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agile marketing force featured

The Agile Marketing Force Awakens

How one Agile marketing team’s outstanding performance at battling “Lord Vader” led to a department-wide transformation at CA Technologies. (Spoiler alert: if you put an Agile marketing team up against “regular” teams, it’s just not a fair fight.)

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your agile marketing backlog

The Complete Guide to Your Marketing Backlog

The backlog is the engine of every high performing Agile marketing team, but how does it really work? Here’s everything you need to know, from work item size to who owns the backlog to how often you need to update it.

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5 Reasons Your Startup Needs Agile Marketing

For many startup founders, there’s no link between Agile marketing and good results for their shareholders’ meeting. But, going Agile at the beginning of a business journey can save a lot of headaches (and losses) in the long run.

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compounding value of agile marketing roi

How to Prove Agile Marketing ROI Using The Power of Compound Interest

How the concept of compound interest can help you prove the ROI of your Agile marketing efforts (plus an easy-to-use calculator to help you explore how Agile can help your team).

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Agile Marketing Quick Start Guide

FREE

Love the idea of Agile marketing but not sure where to begin? Our 3-step, jargon-free Quick Start Guide will have you up and running in no time.