<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.agilesherpas.com/blog/agile-framework</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20vs%20Scrum%20Everything%20You%20Need%20to%20Know.png</image:loc><image:caption>Agile vs Scrum Everything You Need to Know</image:caption><image:title>Agile vs Scrum Everything You Need to Know</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Body%20Image%202%20-%20Do%20your%20prework.png</image:loc><image:caption>Selecting the Agile Framework - Body Image 2 - Do your prework</image:caption><image:title>Selecting the Agile Framework - Body Image 2 - Do your prework</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Featured%20Image.png</image:loc><image:caption>Selecting the Agile Framework - Featured Image</image:caption><image:title>Selecting the Agile Framework - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Is%20it%20Time%20for%20Scrum%20to%20Scram%20CMWorld%202017%20Recap%20%5B1920x1080%5D.jpg</image:loc><image:caption>Is it Time for Scrum to Scram CMWorld 2017 Recap [1920x1080]</image:caption><image:title>Is it Time for Scrum to Scram CMWorld 2017 Recap [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Body%20Image%203%20-%20Sprint.png</image:loc><image:caption>Selecting the Agile Framework - Body Image 3 - Sprint</image:caption><image:title>Selecting the Agile Framework - Body Image 3 - Sprint</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Loreta_Bahtchevanova.png</image:loc><image:caption>Loreta_Bahtchevanova</image:caption><image:title>Loreta_Bahtchevanova</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Body%20Image%204%20-%20Blitz%20test.png</image:loc><image:caption>Selecting the Agile Framework - Body Image 4 - Blitz test</image:caption><image:title>Selecting the Agile Framework - Body Image 4 - Blitz test</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Body%20Image%201%20-%20How%20to%20Choose.png</image:loc><image:caption>Selecting the Agile Framework - Body Image 1 - How to Choose</image:caption><image:title>Selecting the Agile Framework - Body Image 1 - How to Choose</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Body%20Image%204%20-%20Simple%20Marketing.png</image:loc><image:caption>Selecting the Agile Framework - Body Image 4 - Simple Marketing</image:caption><image:title>Selecting the Agile Framework - Body Image 4 - Simple Marketing</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-owner-agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20ROI%20of%20Agile%20Marketing%20Training%5B1920x1080%5D.jpg</image:loc><image:caption>The ROI of Agile Marketing Training[1920x1080]</image:caption><image:title>The ROI of Agile Marketing Training[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Meet%20the%20Marketing%20Owner%2c%20Agile%20Marketing%E2%80%99s%20Make%20or%20Break%20Role%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Meet the Marketing Owner, Agile Marketing’s Make or Break Role [1920x1080] Header</image:caption><image:title>Meet the Marketing Owner, Agile Marketing’s Make or Break Role [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Roles%20&amp;%20Meetings.png</image:loc><image:caption>Agile Marketing Roles &amp; Meetings</image:caption><image:title>Agile Marketing Roles &amp; Meetings</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/marketing-owner-graphic.png</image:loc><image:caption>marketing-owner-graphic</image:caption><image:title>marketing-owner-graphic</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/business-agility-examples-case-studies</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Free%20Your%20Agile%20Marketing%20Mindset%5B1920x1080%5D.jpg</image:loc><image:caption>Free Your Agile Marketing Mindset[1920x1080]</image:caption><image:title>Free Your Agile Marketing 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Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Business%20Agility%20Examples%20&amp;%20Case%20Studies.png</image:loc><image:caption>Business Agility Examples &amp; Case Studies</image:caption><image:title>Business Agility Examples &amp; Case Studies</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Other%20Functions%20Using%20Agile.png</image:loc><image:caption>Other Functions Using Agile</image:caption><image:title>Other Functions Using 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Know</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/things-every-leader-needs-to-understand-about-agile-business</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Articles%20Feature%20Image.png</image:loc><image:caption>Articles 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Throughput</image:caption><image:title>What is Throughput</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Thruths%20of%20Marketing%20Process%20Improvement.png</image:loc><image:caption>Thruths of Marketing Process Improvement</image:caption><image:title>Thruths of Marketing Process Improvement</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Kanban%20Board.png</image:loc><image:caption>Kanban Board</image:caption><image:title>Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 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Structure</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Make%20Your%20Next%20Marketing%20Project%20Agile.png</image:loc><image:caption>How to Make Your Next Marketing Project Agile</image:caption><image:title>How to Make Your Next Marketing Project Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/WIP%20Limit%20Too%20High%20VS%20WIP%20Limit%20Too%20Low.png</image:loc><image:caption>WIP Limit Too High VS WIP Limit Too Low</image:caption><image:title>WIP Limit Too High VS WIP Limit Too Low</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Advanced%20Kanban%20Board.png</image:loc><image:caption>Advanced Kanban Board</image:caption><image:title>Advanced Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Sprint%20Planning%20In%20Action.png</image:loc><image:caption>Sprint Planning In Action</image:caption><image:title>Sprint Planning In Action</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Burndown%20Diagram.png</image:loc><image:caption>Burndown Diagram</image:caption><image:title>Burndown Diagram</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Vertical%20Slices%20VS%20Horizontal%20Slices.png</image:loc><image:caption>Vertical Slices VS Horizontal Slices</image:caption><image:title>Vertical Slices VS Horizontal Slices</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Retrospective%20Meeting%20in%20Action.png</image:loc><image:caption>Retrospective Meeting in Action</image:caption><image:title>Retrospective Meeting in Action</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Project%20Management%20Triangle.png</image:loc><image:caption>Agile Project Management Triangle</image:caption><image:title>Agile Project Management Triangle</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Dealing%20with%20Unplanned%20Marketing%20Work.png</image:loc><image:caption>Dealing with Unplanned Marketing Work</image:caption><image:title>Dealing with Unplanned Marketing Work</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/WIP%20Limit%20Just%20Right.png</image:loc><image:caption>WIP Limit Just Right</image:caption><image:title>WIP Limit Just Right</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/A%20Brief%20Introduction%20to%20Agile%20Project%20Management%20for%20Marketers.png</image:loc><image:caption>A Brief Introduction to Agile Project Management for Marketers</image:caption><image:title>A Brief Introduction to Agile Project Management for Marketers</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Testing%20a%20Hypothesis.png</image:loc><image:caption>Testing a Hypothesis</image:caption><image:title>Testing a Hypothesis</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/MVP%20The%20Bad%20Definition.jpg</image:loc><image:caption>MVP The Bad Definition</image:caption><image:title>MVP The Bad Definition</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Roles%20in%20Scrum.png</image:loc><image:caption>Roles in Scrum</image:caption><image:title>Roles in Scrum</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-methodology</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Power%20of%20Hybrid%20Agile%20Marketing%20Frameworks%5B1920x1080%5D.jpg</image:loc><image:caption>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:caption><image:title>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketers%20Choose%20a%20Hybrid%20Agile%20Approach%5B1920x1080%5D.jpg</image:loc><image:caption>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:caption><image:title>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Marketers%20Get%20Wrong%20about%20the%20Agile%20Methodology.jpg</image:loc><image:caption>What Marketers Get Wrong about the Agile Methodology</image:caption><image:title>What Marketers Get Wrong about the Agile Methodology</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-kanban-boards</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%203%20-%20Agile%20Marketing%20Training.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 3 - Agile Marketing Training</image:caption><image:title>10 Kanban Board Examples - Body Image 3 - Agile Marketing Training</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%201%20-%20Kanban%20101.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 1 - Kanban 101</image:caption><image:title>10 Kanban Board Examples - Body Image 1 - Kanban 101</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%2014%20-%20Virtual%20VS%20Physical.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 14 - Virtual VS Physical</image:caption><image:title>10 Kanban Board Examples - Body Image 14 - Virtual VS Physical</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Featured%20Image.png</image:loc><image:caption>10 Kanban Board Examples - Featured Image</image:caption><image:title>10 Kanban Board Examples - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%204%20-%20Scrumban%20Marketing%20Board.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 4 - Scrumban Marketing Board</image:caption><image:title>10 Kanban Board Examples - Body Image 4 - Scrumban Marketing Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%2011%20-%20Design.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 11 - Design</image:caption><image:title>10 Kanban Board Examples - Body Image 11 - Design</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%205%20-%20Individual%20Swimlanes.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 5 - Individual Swimlanes</image:caption><image:title>10 Kanban Board Examples - Body Image 5 - Individual Swimlanes</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%202%20-%20Simple%20Marketing.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 2 - Simple Marketing</image:caption><image:title>10 Kanban Board Examples - Body Image 2 - Simple Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%2012%20-%20Email%20Marketing.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 12 - Email Marketing</image:caption><image:title>10 Kanban Board Examples - Body Image 12 - Email Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%206%20-%20Shared%20%2B%20Individual%20Swimlanes.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 6 - Shared + Individual Swimlanes</image:caption><image:title>10 Kanban Board Examples - Body Image 6 - Shared + Individual Swimlanes</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%207%20-%20Digital%20Marketing.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 7 - Digital Marketing</image:caption><image:title>10 Kanban Board Examples - Body Image 7 - Digital Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%208%20-%20Content%20Marketing.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 8 - Content Marketing</image:caption><image:title>10 Kanban Board Examples - Body Image 8 - Content Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%209%20-%20SEO.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 9 - SEO</image:caption><image:title>10 Kanban Board Examples - Body Image 9 - SEO</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%2010%20-%20Event%20Management.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 10 - Event Management</image:caption><image:title>10 Kanban Board Examples - Body Image 10 - Event Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Free%20Your%20Agile%20Marketing%20Mindset%5B1920x1080%5D.jpg</image:loc><image:caption>Free Your Agile Marketing Mindset[1920x1080]</image:caption><image:title>Free Your Agile Marketing Mindset[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%2013%20-%20First%20Steps.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 13 - First Steps</image:caption><image:title>10 Kanban Board Examples - Body Image 13 - First Steps</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-coaching</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/702010%20Principle%20Blog%20Post%20Images%20(2).png</image:loc><image:caption>702010 Principle Blog Post Images (2)</image:caption><image:title>702010 Principle Blog Post Images (2)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/702010%20Principle%20Blog%20Post%20Images%20(3).png</image:loc><image:caption>702010 Principle Blog Post Images (3)</image:caption><image:title>702010 Principle Blog Post Images (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%205%20Indicators%20Of%20Top-Performing%20Marketing%20Teams.png</image:loc><image:caption>Top 5 Indicators Of Top-Performing Marketing Teams</image:caption><image:title>Top 5 Indicators Of Top-Performing Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/enable-and-sustain-marketing-agility.jpg</image:loc><image:caption>enable-and-sustain-marketing-agility</image:caption><image:title>enable-and-sustain-marketing-agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/leon-tHO1_OuKbg0-unsplash.jpg</image:loc><image:caption>leon-tHO1_OuKbg0-unsplash</image:caption><image:title>leon-tHO1_OuKbg0-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-center-of-excellence</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/inc5000-linkedIn-1128x376-final.jpeg</image:loc><image:caption>inc5000-linkedIn-1128x376-final</image:caption><image:title>inc5000-linkedIn-1128x376-final</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile%20(3).png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile (3)</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile%20(1).png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile (1)</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile.png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile%20(2).png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile (2)</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile (2)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile%20(4).png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile (4)</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile (4)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20User%20Stories%20for%20Content%20Creation%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile User Stories for Content Creation [1920x1080]</image:caption><image:title>Agile User Stories for Content Creation 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Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%201.png</image:loc><image:caption>Agile Certification - Body Image 1</image:caption><image:title>Agile Certification - Body Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Do%20You%20Need%20an%20Agile%20Marketing%20Certification%5B1920x1080%5D.jpg</image:loc><image:caption>Do You Need an Agile Marketing Certification[1920x1080]</image:caption><image:title>Do You Need an Agile Marketing Certification[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Power%20of%20Hybrid%20Agile%20Marketing%20Frameworks%5B1920x1080%5D.jpg</image:loc><image:caption>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:caption><image:title>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%202.png</image:loc><image:caption>Agile Certification - Body Image 2</image:caption><image:title>Agile Certification - Body Image 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%205.png</image:loc><image:caption>Agile Certification - Body Image 5</image:caption><image:title>Agile Certification - Body Image 5</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%204.png</image:loc><image:caption>Agile Certification - Body Image 4</image:caption><image:title>Agile Certification - Body Image 4</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%203.png</image:loc><image:caption>Agile Certification - Body Image 3</image:caption><image:title>Agile Certification - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Body%20Image%206.png</image:loc><image:caption>Agile Certification - Body Image 6</image:caption><image:title>Agile Certification - Body Image 6</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Certification%20-%20Featured%20image.png</image:loc><image:caption>Agile Certification - Featured image</image:caption><image:title>Agile Certification - Featured image</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/hybrid-agile-approach</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Yes%20We%20Kanban%205%20Goals%20of%20This%20Scrum%20Alternative%20for%20Agile%20Marketing%20%5B1920x1080%5D.jpg</image:loc><image:caption>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:caption><image:title>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Combining-Scrum-Kanban-1024x589.png</image:loc><image:caption>Combining-Scrum-Kanban-1024x589</image:caption><image:title>Combining-Scrum-Kanban-1024x589</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketers%20Choose%20a%20Hybrid%20Agile%20Approach%5B1920x1080%5D.jpg</image:loc><image:caption>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:caption><image:title>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Agile-Company-Culture-1024x589.png</image:loc><image:caption>Agile-Company-Culture-1024x589</image:caption><image:title>Agile-Company-Culture-1024x589</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Agile-Marketing-Fundamentals-Handouts-1024x791.jpg</image:loc><image:caption>Agile-Marketing-Fundamentals-Handouts-1024x791</image:caption><image:title>Agile-Marketing-Fundamentals-Handouts-1024x791</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Power%20of%20Hybrid%20Agile%20Marketing%20Frameworks%5B1920x1080%5D.jpg</image:loc><image:caption>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:caption><image:title>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Agile-in-heavily-regulated-industries-1024x589.png</image:loc><image:caption>Agile-in-heavily-regulated-industries-1024x589</image:caption><image:title>Agile-in-heavily-regulated-industries-1024x589</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/mt-bank-agile-marketing-case-study</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Cost%20of%20Delay%20(CoD)%20in%20Agile%20Marketing%5B1920x1080%5DHeader.jpg</image:loc><image:caption>The Cost of Delay (CoD) in Agile Marketing[1920x1080]Header</image:caption><image:title>The Cost of Delay (CoD) in Agile Marketing[1920x1080]Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Case%20Study%20Blog%20(1).png</image:loc><image:caption>M&amp;T Bank Case Study Blog (1)</image:caption><image:title>M&amp;T Bank Case Study Blog (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Case%20Study%20Blog%20(4).png</image:loc><image:caption>M&amp;T Bank Case Study Blog (4)</image:caption><image:title>M&amp;T Bank Case Study Blog (4)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Solution%20Practice%20Areas.png</image:loc><image:caption>M&amp;T Bank Solution Practice Areas</image:caption><image:title>M&amp;T Bank Solution Practice Areas</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Hub%20Teams.png</image:loc><image:caption>M&amp;T Bank Hub Teams</image:caption><image:title>M&amp;T Bank Hub Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20%E2%80%98Aha%E2%80%99%20Moments%20from%20the%20Teams%20We%20Have%20Coached%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile ‘Aha’ Moments from the Teams We Have Coached [1920x1080]</image:caption><image:title>Agile ‘Aha’ Moments from the Teams We Have Coached [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Case%20Study%20Blog%20(3).png</image:loc><image:caption>M&amp;T Bank Case Study Blog (3)</image:caption><image:title>M&amp;T Bank Case Study Blog (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Case%20Study%20Blog%20(2).png</image:loc><image:caption>M&amp;T Bank Case Study Blog (2)</image:caption><image:title>M&amp;T Bank Case Study Blog (2)</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/the-2026-state-of-agile-marketing-a-deep-dive-into-what-the-data-is-really-telling-us</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%201%20-%20SOAM%20Chart%202026%20Priorities.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 1 - SOAM Chart 2026 Priorities</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 1 - SOAM Chart 2026 Priorities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%207%20-%20SOAM%20Chart%202026%20Data%20Insights.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 7 - SOAM Chart 2026 Data Insights</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 7 - SOAM Chart 2026 Data Insights</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2017%20-%20SOAM%20Chart%202026%20AI%20Barriers.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 17 - SOAM Chart 2026 AI Barriers</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 17 - SOAM Chart 2026 AI Barriers</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2020%20-%20Multi-Year%20Arc.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 20 - Multi-Year Arc</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 20 - Multi-Year Arc</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2015%20-%20SOAM%20Chart%202026%20AI%20Implementation.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 15 - SOAM Chart 2026 AI Implementation</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 15 - SOAM Chart 2026 AI Implementation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2013%20-%20SOAM%20Chart%202026%20Agile%20Barriers.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 13 - SOAM Chart 2026 Agile Barriers</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 13 - SOAM Chart 2026 Agile Barriers</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2014%20-%20AI%20Story.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 14 - AI Story</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 14 - AI Story</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2010%20-%20SOAM%20Chart%202026%20Leadership%20Support.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 10 - SOAM Chart 2026 Leadership Support</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 10 - SOAM Chart 2026 Leadership Support</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%204%20-%20The%20Adoption%20Picture.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 4 - The Adoption Picture</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 4 - The Adoption Picture</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Beyond%20Borders%206th%20Annual%20State%20of%20Agile%20Marketing%20Report%20Feature%20Image.jpg</image:loc><image:caption>Agile Beyond Borders 6th Annual State of Agile Marketing Report Feature Image</image:caption><image:title>Agile Beyond Borders 6th Annual State of Agile Marketing Report Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Featured%20Image.png</image:loc><image:caption>SOAM 2026 Deep Dive - Featured Image</image:caption><image:title>SOAM 2026 Deep Dive - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%209%20-%20SOAM%20Chart%202026%20Collaboration%20Challenges.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 9 - SOAM Chart 2026 Collaboration Challenges</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 9 - SOAM Chart 2026 Collaboration Challenges</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%206%20-%20SOAM%20Chart%202026%20Update%20Plans.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 6 - SOAM Chart 2026 Update Plans</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 6 - SOAM Chart 2026 Update Plans</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%2018%20-%20SOAM%20Chart%202026%20AI%20Benefits.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 18 - SOAM Chart 2026 AI Benefits</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 18 - SOAM Chart 2026 AI Benefits</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%202%20-%20Agile%20Marketing%20OS.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 2 - Agile Marketing OS</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 2 - Agile Marketing OS</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Body%20Image%208%20-%20SOAM%20Chart%202026%20Planning%20Habits.png</image:loc><image:caption>SOAM 2026 Deep Dive - Body Image 8 - SOAM Chart 2026 Planning Habits</image:caption><image:title>SOAM 2026 Deep Dive - Body Image 8 - SOAM Chart 2026 Planning 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Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Daily%20Standup%20Meeting.jpg</image:loc><image:caption>Daily Standup Meeting</image:caption><image:title>Daily Standup Meeting</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Sprint%20Planning%20in%20Short-1.jpg</image:loc><image:caption>Sprint Planning in Short-1</image:caption><image:title>Sprint Planning in 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Work</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/solutions/ai-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Challenges%20of%20Implementing%20AI%20in%20Marketing.png</image:loc><image:caption>Challenges of Implementing AI in Marketing</image:caption><image:title>Challenges of Implementing AI in Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AI%20in%20Marketing%20Operations.png</image:loc><image:caption>AI in Marketing Operations</image:caption><image:title>AI in Marketing 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Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Integrating%20AI%20into%20Your%20Marketing%20Strategies.png</image:loc><image:caption>Benefits of Integrating AI into Your Marketing Strategies</image:caption><image:title>Benefits of Integrating AI into Your Marketing Strategies</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Worst%20Examples%20of%20AI%20in%20Marketing.png</image:loc><image:caption>The Worst Examples of AI in Marketing</image:caption><image:title>The Worst Examples of AI in Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2025-06-02</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-team-structure</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Better%20Marketing%20Team%20Structures%20-%20Body%20Image%201%20-%20Common%20Marketing%20Team%20Structures.png</image:loc><image:caption>Better Marketing Team Structures - Body Image 1 - Common Marketing Team Structures</image:caption><image:title>Better Marketing Team Structures - Body Image 1 - Common Marketing Team Structures</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Mindset.png</image:loc><image:caption>The Agile 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Agile</image:caption><image:title>How to Make Your Next Marketing Project Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Quote%20Agile%20Experience.jpg</image:loc><image:caption>Quote Agile Experience</image:caption><image:title>Quote Agile 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Marketing</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-leadership</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Every%20Marketer%20Should%20Know%20about%20MVPs%20in%20Agile.jpg</image:loc><image:caption>What Every Marketer Should Know about MVPs in Agile</image:caption><image:title>What Every Marketer Should Know about MVPs in Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Marketers%20Educate%20Themselves%20on%20Agile%20in%202025.png</image:loc><image:caption>How Marketers Educate Themselves on Agile in 2025</image:caption><image:title>How Marketers Educate Themselves on Agile in 2025</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Most%20Valuable%20Agile%20Learning%20Resources%20for%20Marketers%20in%202025.png</image:loc><image:caption>The Most Valuable Agile Learning Resources for Marketers in 2025</image:caption><image:title>The Most Valuable Agile Learning Resources for Marketers in 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Feature Image</image:caption><image:title>Why Agile Marketing Without Agile Leadership Is Doomed to Fail Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Characteristics%20of%20Agile%20Marketing%20Leaders.png</image:loc><image:caption>Characteristics of Agile Marketing Leaders</image:caption><image:title>Characteristics of Agile Marketing Leaders</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Non-Agile%20Leaders%20Can%20Create%20a%20Disconnect.png</image:loc><image:caption>Non-Agile Leaders Can Create a Disconnect</image:caption><image:title>Non-Agile Leaders Can Create a 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Levels</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/okrs-best-practices</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Setting%20and%20reaching%20goals%20with%20OKRs.png</image:loc><image:caption>Setting and reaching goals with OKRs</image:caption><image:title>Setting and reaching goals with OKRs</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Make%20OKRs%20Accessible.png</image:loc><image:caption>Make OKRs Accessible</image:caption><image:title>Make OKRs Accessible</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Started%20With%20Estimation.png</image:loc><image:caption>Getting Started With Estimation</image:caption><image:title>Getting Started With 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Section</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-contributes-to-org-success</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources 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How conﬁdent are you that you will be able to </image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Prove%20Marketing%20Contributes%20to%20Organizational%20Success.png</image:loc><image:caption>How to Prove Marketing Contributes to Organizational Success</image:caption><image:title>How to Prove Marketing Contributes to Organizational Success</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/solutions/prioritization</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Scrumban%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Scrumban Board</video:title><video:description>Scrumban Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Scrumban%20Board.mkv</video:content_loc><video:duration>144</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Design%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Design Board</video:title><video:description>Design 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Organizations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/placeholders/testimonial-placeholder-anonymous-02.jpg</image:loc><image:caption>testimonial-placeholder-anonymous-02</image:caption><image:title>testimonial-placeholder-anonymous-02</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/sarah-elliot.jpg</image:loc><image:caption>sarah-elliot</image:caption><image:title>sarah-elliot</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/alyssa-love.jpg</image:loc><image:caption>alyssa-love</image:caption><image:title>alyssa-love</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/startup-streamline-sharp.svg</image:loc><image:caption>startup-streamline-sharp</image:caption><image:title>startup-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/katrin-dreyer.jpg</image:loc><image:caption>katrin-dreyer</image:caption><image:title>katrin-dreyer</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/hierarchy-6-streamline-sharp.svg</image:loc><image:caption>hierarchy-6-streamline-sharp</image:caption><image:title>hierarchy-6-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/kristen-brown.jpg</image:loc><image:caption>kristen-brown</image:caption><image:title>kristen-brown</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/arrow-cursor-click-2-streamline-sharp.svg</image:loc><image:caption>arrow-cursor-click-2-streamline-sharp</image:caption><image:title>arrow-cursor-click-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/darci-helbing.jpg</image:loc><image:caption>darci-helbing</image:caption><image:title>darci-helbing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Setting%20and%20reaching%20goals%20with%20OKRs.png</image:loc><image:caption>Setting and reaching goals with OKRs</image:caption><image:title>Setting and reaching goals with OKRs</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/christopher-morales.jpg</image:loc><image:caption>christopher-morales</image:caption><image:title>christopher-morales</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/anna-wilmoth.jpg</image:loc><image:caption>anna-wilmoth</image:caption><image:title>anna-wilmoth</image:title></image:image><lastmod>2024-12-16</lastmod></url><url><loc>https://www.agilesherpas.com/services/agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/resources/blog/10-kanban-board-examples-for-marketing-teams.jpg</image:loc><image:caption>10-kanban-board-examples-for-marketing-teams</image:caption><image:title>10-kanban-board-examples-for-marketing-teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/resources/blog/10-management-challenges-of-modern-marketing-organizations.jpg</image:loc><image:caption>10-management-challenges-of-modern-marketing-organizations</image:caption><image:title>10-management-challenges-of-modern-marketing-organizations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/karenclaireulmer.jpeg</image:loc><image:caption>karenclaireulmer</image:caption><image:title>karenclaireulmer</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/placeholders/testimonial-placeholder-anonymous-03.jpg</image:loc><image:caption>testimonial-placeholder-anonymous-03</image:caption><image:title>testimonial-placeholder-anonymous-03</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/pedro-cordero.jpg</image:loc><image:caption>pedro-cordero</image:caption><image:title>pedro-cordero</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/IanHarriss.jpeg</image:loc><image:caption>IanHarriss</image:caption><image:title>IanHarriss</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/neha-chopra.jpg</image:loc><image:caption>neha-chopra</image:caption><image:title>neha-chopra</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/3-d-coordinate-axis-streamline-sharp.svg</image:loc><image:caption>3-d-coordinate-axis-streamline-sharp</image:caption><image:title>3-d-coordinate-axis-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/kate-james.jpg</image:loc><image:caption>kate-james</image:caption><image:title>kate-james</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Young%20creative%20business%20people%20at%20office.jpeg</image:loc><image:caption>Young creative business people at office</image:caption><image:title>Young creative business people at office</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/carlotta-rosa.jpg</image:loc><image:caption>carlotta-rosa</image:caption><image:title>carlotta-rosa</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/katrin-dreyer.jpg</image:loc><image:caption>katrin-dreyer</image:caption><image:title>katrin-dreyer</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/business-progress-bar-2-streamline-sharp.svg</image:loc><image:caption>business-progress-bar-2-streamline-sharp</image:caption><image:title>business-progress-bar-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/sarah-elliot.jpg</image:loc><image:caption>sarah-elliot</image:caption><image:title>sarah-elliot</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/andy-chen.jpg</image:loc><image:caption>andy-chen</image:caption><image:title>andy-chen</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/reynoud-foppen.jpg</image:loc><image:caption>reynoud-foppen</image:caption><image:title>reynoud-foppen</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/dhruv-thapar.jpg</image:loc><image:caption>dhruv-thapar</image:caption><image:title>dhruv-thapar</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/kristen-brown.jpg</image:loc><image:caption>kristen-brown</image:caption><image:title>kristen-brown</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/general/woman-pointing-out-information-on-a-screen-to-her-coworkers-500x650.jpg</image:loc><image:caption>woman-pointing-out-information-on-a-screen-to-her-coworkers-500x650</image:caption><image:title>woman-pointing-out-information-on-a-screen-to-her-coworkers-500x650</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 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:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Building%20an%20Agile%20Brand%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Building an Agile Brand [1920x1080] Header</image:caption><image:title>Building an Agile Brand [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-07-16-at-13_40_29.png</image:loc><image:caption>Screen-Shot-2019-07-16-at-13_40_29</image:caption><image:title>Screen-Shot-2019-07-16-at-13_40_29</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-07-16-at-13_39_11.png</image:loc><image:caption>Screen-Shot-2019-07-16-at-13_39_11</image:caption><image:title>Screen-Shot-2019-07-16-at-13_39_11</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/pexels-visual-tag-mx-2566581.jpeg</image:loc><image:caption>pexels-visual-tag-mx-2566581</image:caption><image:title>pexels-visual-tag-mx-2566581</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/DISTILITY-2017-SIMPLE-1PAGE-BRAND-STRATEGY.jpg</image:loc><image:caption>DISTILITY-2017-SIMPLE-1PAGE-BRAND-STRATEGY</image:caption><image:title>DISTILITY-2017-SIMPLE-1PAGE-BRAND-STRATEGY</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Marketing%20Operations.png</image:loc><image:caption>What Is Marketing Operations</image:caption><image:title>What Is Marketing Operations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/effective-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AI%20Marketing%20Campaigns%20-%20Featured%20Image.png</image:loc><image:caption>AI Marketing Campaigns - Featured Image</image:caption><image:title>AI Marketing Campaigns - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Body%20Image%202%20-%20How%20to%20Measure.png</image:loc><image:caption>Core Elements of Effective Marketing - Body Image 2 - How to Measure</image:caption><image:title>Core Elements of Effective Marketing - Body Image 2 - How to Measure</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Kanban%20Board-1.png</image:loc><image:caption>Marketing Kanban Board-1</image:caption><image:title>Marketing Kanban Board-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Making%20Market%20Research%20Efficient%20and%20Effective.png</image:loc><image:caption>Making Market Research Efficient and Effective</image:caption><image:title>Making Market Research Efficient and Effective</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>Core Elements of Effective Marketing - Featured Image</image:caption><image:title>Core Elements of Effective Marketing - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Effective%20Marketing.png</image:loc><image:caption>What Is Effective Marketing</image:caption><image:title>What Is Effective Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketing%20Effectiveness%20Begins%20with%20Being%20Customer-Centric.png</image:loc><image:caption>Why Marketing Effectiveness Begins with Being Customer-Centric</image:caption><image:title>Why Marketing Effectiveness Begins with Being Customer-Centric</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Body%20Image%201%20-%20How%20to%20Create.png</image:loc><image:caption>Core Elements of Effective Marketing - Body Image 1 - How to Create</image:caption><image:title>Core Elements of Effective Marketing - Body Image 1 - How to Create</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%203%20-%20Key%20Benefits.png</image:loc><image:caption>Core Elements of Effective Marketing 3 - Key Benefits</image:caption><image:title>Core Elements of Effective Marketing 3 - Key Benefits</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Whats%20Customer%20Centricity.png</image:loc><image:caption>Whats Customer Centricity</image:caption><image:title>Whats Customer Centricity</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/okrs-for-agile-marketing-teams</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Are%20Your%20Marketing%20Objectives%20Setting%20You%20Up%20to%20Fail.png</image:loc><image:caption>Are Your Marketing Objectives Setting You Up to Fail</image:caption><image:title>Are Your Marketing Objectives Setting You Up to Fail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/OKR-Agile-Marketing-2-1024x589.png</image:loc><image:caption>OKR-Agile-Marketing-2-1024x589</image:caption><image:title>OKR-Agile-Marketing-2-1024x589</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20OKRs%20-%20Body%20Image%202%20-%20OKRs%20Align%20with%20Agile%20Marketing%20Execution%20-%20Common%20Pitfalls%20to%20Avoid%20When%20Setting%20Marketing%20OKRs.png</image:loc><image:caption>Marketing OKRs - Body Image 2 - OKRs Align with Agile Marketing Execution - Common Pitfalls to Avoid When Setting Marketing OKRs</image:caption><image:title>Marketing OKRs - Body Image 2 - OKRs Align with Agile Marketing Execution - Common Pitfalls to Avoid When Setting Marketing OKRs</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Set%20&amp;%20Align%20Goals%20for%20Agile%20Marketing%20Teams%5B1920x1080%5D.jpg</image:loc><image:caption>How to Set &amp; Align Goals for Agile Marketing Teams[1920x1080]</image:caption><image:title>How to Set &amp; Align Goals for Agile Marketing Teams[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2020-03-01-at-22_30_46-1024x526.png</image:loc><image:caption>Screen-Shot-2020-03-01-at-22_30_46-1024x526</image:caption><image:title>Screen-Shot-2020-03-01-at-22_30_46-1024x526</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20OKRs%20-%20Featured%20Image.png</image:loc><image:caption>Marketing OKRs - Featured Image</image:caption><image:title>Marketing OKRs - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20OKRs%20-%20Body%20Image%201%20-%20OKRs%20Align%20with%20Agile%20Marketing%20Execution.png</image:loc><image:caption>Marketing OKRs - Body Image 1 - OKRs Align with Agile Marketing Execution</image:caption><image:title>Marketing OKRs - Body Image 1 - OKRs Align with Agile Marketing Execution</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/solutions/ai-implementation-workshop</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/check-circle-streamline-sharp.svg</image:loc><image:caption>check-circle-streamline-sharp</image:caption><image:title>check-circle-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Save%20Money%20and%20Your%20Sanity%20Guide%20Thumbnail.png</image:loc><image:caption>Save Money and Your Sanity Guide Thumbnail</image:caption><image:title>Save Money and Your Sanity Guide Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/workflow-streamline-sharp.svg</image:loc><image:caption>workflow-streamline-sharp</image:caption><image:title>workflow-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/3-d-coordinate-axis-streamline-sharp.svg</image:loc><image:caption>3-d-coordinate-axis-streamline-sharp</image:caption><image:title>3-d-coordinate-axis-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/PI%20Planning%20Agenda%20Thumbnail.png</image:loc><image:caption>PI Planning Agenda Thumbnail</image:caption><image:title>PI Planning Agenda Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/billboards/team-on-zoom-call.jpg</image:loc><image:caption>team-on-zoom-call</image:caption><image:title>team-on-zoom-call</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/color-palette-streamline-sharp.svg</image:loc><image:caption>color-palette-streamline-sharp</image:caption><image:title>color-palette-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Quickstart%20Guide%20Thumbnail.png</image:loc><image:caption>Agile Marketing Quickstart Guide Thumbnail</image:caption><image:title>Agile Marketing Quickstart Guide Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/medical-bag-streamline-sharp.svg</image:loc><image:caption>medical-bag-streamline-sharp</image:caption><image:title>medical-bag-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/interface-user-curriculum-streamline-sharp.svg</image:loc><image:caption>interface-user-curriculum-streamline-sharp</image:caption><image:title>interface-user-curriculum-streamline-sharp</image:title></image:image><lastmod>2025-02-19</lastmod></url><url><loc>https://www.agilesherpas.com/blog/why-agile-marketing-retrospectives</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Best%20Practices%20for%20Agile%20Marketing%20Backlog%20Refinement.png</image:loc><image:caption>Best Practices for Agile Marketing Backlog Refinement</image:caption><image:title>Best Practices for Agile Marketing Backlog Refinement</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketing%20Teams%20Should%20Run%20Retrospectives.jpg</image:loc><image:caption>Why Marketing Teams Should Run Retrospectives</image:caption><image:title>Why Marketing Teams Should Run Retrospectives</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/aviva-pinchas.jpg</image:loc><image:caption>aviva-pinchas</image:caption><image:title>aviva-pinchas</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/8%20Agile%20Ways%20to%20Double%20the%20Speed%20of%20Your%20Review%20Process%20%5B1920x1080%5D.jpg</image:loc><image:caption>8 Agile Ways to Double the Speed of Your Review Process [1920x1080]</image:caption><image:title>8 Agile Ways to Double the Speed of Your Review Process [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/ai-reshape-go-to-market-strategy</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4/medium.jpg</video:thumbnail_loc><video:title>Step 1 Identify the Constraint</video:title><video:description>Step 1 Identify the Constraint</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Stop%20Working%20Harder%20Use%20the%20Theory%20of%20Constraints%20to%20Finally%20Get%20ROI%20From%20AI.png</image:loc><image:caption>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:caption><image:title>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20AI%20Helped%20Reshape%20Our%20Go-to-Market%20Strategy.png</image:loc><image:caption>How AI Helped Reshape Our Go-to-Market Strategy</image:caption><image:title>How AI Helped Reshape Our Go-to-Market Strategy</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Aug-09-2021-07-43-12-27-AM.jpg</image:loc><image:caption>Featured Image-Aug-09-2021-07-43-12-27-AM</image:caption><image:title>Featured Image-Aug-09-2021-07-43-12-27-AM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/quarterly-big-room-planning</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Is%20Your%20Organizational%20Culture%20Ready%20for%20Corporate%20Agility.jpg</image:loc><image:caption>Is Your Organizational Culture Ready for Corporate Agility</image:caption><image:title>Is Your Organizational Culture Ready for Corporate Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Retrospective%20At%20the%20End.png</image:loc><image:caption>Retrospective At the End</image:caption><image:title>Retrospective At the End</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Roles%20and%20responsibilities.png</image:loc><image:caption>Roles and responsibilities</image:caption><image:title>Roles and responsibilities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Your%20First%20Quarterly%20Big%20Room%20Planning.png</image:loc><image:caption>Your First Quarterly Big Room Planning</image:caption><image:title>Your First Quarterly Big Room Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Big%20Room%20Planning-1.png</image:loc><image:caption>Benefits of Big Room Planning-1</image:caption><image:title>Benefits of Big Room Planning-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Get%20Ready%20for%20Your%20First%20Big%20Room%20Planning.png</image:loc><image:caption>How to Get Ready for Your First Big Room Planning</image:caption><image:title>How to Get Ready for Your First Big Room Planning</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/2691bf8e-6137-42fb-bf4f-3e0f62df4d5c</loc><lastmod>2025-12-10</lastmod></url><url><loc>https://www.agilesherpas.com/blog/minimum-viable-product-marketing-in-regulated-industries</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/You%20Can%20Still%20Do%20Minimum%20Viable%20Product%20Marketing%20in%20Regulated%20Industries.png</image:loc><image:caption>You Can Still Do Minimum Viable Product Marketing in Regulated Industries</image:caption><image:title>You Can Still Do Minimum Viable Product Marketing in Regulated Industries</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%205%20Indicators%20Of%20Top-Performing%20Marketing%20Teams.png</image:loc><image:caption>Top 5 Indicators Of Top-Performing Marketing Teams</image:caption><image:title>Top 5 Indicators Of Top-Performing Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/enable-and-sustain-marketing-agility.jpg</image:loc><image:caption>enable-and-sustain-marketing-agility</image:caption><image:title>enable-and-sustain-marketing-agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Big%20Room%20Planning.png</image:loc><image:caption>Benefits of Big Room Planning</image:caption><image:title>Benefits of Big Room Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/MVP%20Case%20Studies.png</image:loc><image:caption>MVP Case Studies</image:caption><image:title>MVP Case Studies</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-reference-model</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/agile.png</image:loc><image:caption>agile</image:caption><image:title>agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Elements%20of%20a%20Winning%20Reference%20Model%20(1).png</image:loc><image:caption>Elements of a Winning Reference Model (1)</image:caption><image:title>Elements of a Winning Reference Model (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Roles%20and%20responsibilities.png</image:loc><image:caption>Roles and responsibilities</image:caption><image:title>Roles and responsibilities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Stages%20of%20reference%20model.png</image:loc><image:caption>Stages of reference model</image:caption><image:title>Stages of reference 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Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Creating%20Agile%20Task%20Boards.png</image:loc><image:caption>Creating Agile Task Boards</image:caption><image:title>Creating Agile Task Boards</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Using%20an%20Agile%20Task%20Board.png</image:loc><image:caption>Benefits of Using an Agile Task Board</image:caption><image:title>Benefits of Using an Agile Task Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/8-1%20Header.png</image:loc><image:caption>8-1 Header</image:caption><image:title>8-1 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Stakeholders</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Clarify%20the%20Value%20Agile%20Will%20Bring%20Them.jpg</image:loc><image:caption>Clarify the Value Agile Will Bring Them</image:caption><image:title>Clarify the Value Agile Will Bring Them</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20is%20a%20mindset.jpg</image:loc><image:caption>Agile is a mindset</image:caption><image:title>Agile is a mindset</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Start%20by%20Understanding%20Your%20Non-Agile%20Stakeholders.jpg</image:loc><image:caption>Start by Understanding Your Non-Agile Stakeholders</image:caption><image:title>Start by Understanding Your Non-Agile 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Refresh</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/blog/digital-transformation</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/M&amp;T%20Bank%20Case%20Study%20Blog%20(1).png</image:loc><image:caption>M&amp;T Bank Case Study Blog (1)</image:caption><image:title>M&amp;T Bank Case Study Blog 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Goals[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/systems-mindset</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Ross%20Libby%20-%20Email%20Pic.png</image:loc><image:caption>Ross Libby - Email 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/5-stages-agile-marketing-transformation</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20stages%20of%20agile%20marketing%20tranfsormation.png</image:loc><image:caption>5 stages of agile marketing tranfsormation</image:caption><image:title>5 stages of agile marketing tranfsormation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%205%20Stages%20of%20Agile%20Marketing%20Transformation.png</image:loc><image:caption>The 5 Stages of Agile Marketing Transformation</image:caption><image:title>The 5 Stages of Agile Marketing Transformation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20Manifesto%20Got%20A%20Refresh.jpg</image:loc><image:caption>The Agile Marketing Manifesto Got A Refresh</image:caption><image:title>The Agile Marketing Manifesto Got A Refresh</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Part-time%20Agile%20pilots%20do%20not%20work..png</image:loc><image:caption>Part-time Agile pilots do not work.</image:caption><image:title>Part-time Agile pilots do not work.</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/project-management-and-workflow-software</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/sylvain-mauroux-m6wbWMF6p9s-unsplash.jpg</image:loc><image:caption>sylvain-mauroux-m6wbWMF6p9s-unsplash</image:caption><image:title>sylvain-mauroux-m6wbWMF6p9s-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Project%20Management%20and%20Workflow%20Visualization%20Features%20to%20Consider.png</image:loc><image:caption>Project Management and Workflow Visualization Features to Consider</image:caption><image:title>Project Management and Workflow Visualization Features to Consider</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Task%20Management%20Header.png</image:loc><image:caption>What Is Task Management Header</image:caption><image:title>What Is Task Management Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/test-blog/project-management-and-workflow-software-0</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Project%20Management%20and%20Workflow%20Visualization%20Features%20to%20Consider.png</image:loc><image:caption>Project Management and Workflow Visualization Features to Consider</image:caption><image:title>Project Management and Workflow Visualization Features to Consider</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2024-06-25</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/14376253-5d7d-44b4-ba23-c7f34949df63</loc><lastmod>2026-01-27</lastmod></url><url><loc>https://www.agilesherpas.com/blog/modern-marketing-metrics</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Vanity%20Marketing%20Metrics.png</image:loc><image:caption>Vanity 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Agile Marketing Journey [1920x1080]</image:caption><image:title>CA’s Agile Marketing Journey [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Your%20Product%20Marketing%20Is%20Struggling.png</image:loc><image:caption>Why Your Product Marketing Is Struggling</image:caption><image:title>Why Your Product Marketing Is Struggling</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Silos%20Make%20Great%20Product%20Marketing%20Impossible.png</image:loc><image:caption>Silos Make Great Product Marketing Impossible</image:caption><image:title>Silos Make Great Product Marketing Impossible</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Process%20Waste%20Adds%20Up.png</image:loc><image:caption>How Process Waste Adds Up</image:caption><image:title>How Process Waste Adds Up</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Product%20Marketing.png</image:loc><image:caption>What Is Product Marketing</image:caption><image:title>What Is Product Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Using%20Scrum%20for%20Marketing%20An%20In-Depth%20Introduction%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Using Scrum for Marketing An In-Depth Introduction[1920x1080] Header</image:caption><image:title>Using Scrum for Marketing An In-Depth Introduction[1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/When%20Product%20Marketing%20Goes%20Wrong.png</image:loc><image:caption>When Product Marketing Goes Wrong</image:caption><image:title>When Product Marketing Goes Wrong</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/reclaiming-agile-marketing</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Reclaiming%20Agile%20Marketing.png</image:loc><image:caption>Reclaiming Agile Marketing</image:caption><image:title>Reclaiming Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Ep%201%20Reclaiming%20Agile%20Marketing%20-%20Body%20Image%201%20-%20What%20I%20Want%20Marketers%20to%20Do%20Next%20(1).png</image:loc><image:caption>Ep 1 Reclaiming Agile Marketing - Body Image 1 - What I Want Marketers to Do Next (1)</image:caption><image:title>Ep 1 Reclaiming Agile Marketing - Body Image 1 - What I Want Marketers to Do Next (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Create%20Content%20Consistently%20Agile%20Tips%20and%20Tricks%5B1920x1080%5D.jpg</image:loc><image:caption>Create Content Consistently Agile Tips and Tricks[1920x1080]</image:caption><image:title>Create Content Consistently Agile Tips and Tricks[1920x1080]</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/state-of-agile-marketing-report</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Experience%20with%20Agile%20Marketing%202026%20SOAM%20Microsite.png</image:loc><image:caption>Experience with Agile Marketing 2026 SOAM Microsite</image:caption><image:title>Experience with Agile Marketing 2026 SOAM Microsite</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-medium-01.webp</image:loc><image:caption>topography-medium-01</image:caption><image:title>topography-medium-01</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Productivity%20and%20Stress%20SOAM%20Microsite%202026.jpg</image:loc><image:caption>Productivity and Stress SOAM Microsite 2026</image:caption><image:title>Productivity and Stress SOAM Microsite 2026</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/9th%20Annual%20State%20of%20Agile%20Marketing%20Report%20Cover.png</image:loc><image:caption>9th Annual State of Agile Marketing Report Cover</image:caption><image:title>9th Annual State of Agile Marketing Report Cover</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%20Microsite%20AI%20Adoption%202026%20Updated.jpg</image:loc><image:caption>SOAM Microsite AI Adoption 2026 Updated</image:caption><image:title>SOAM Microsite AI Adoption 2026 Updated</image:title></image:image><lastmod>2026-04-17</lastmod></url><url><loc>https://www.agilesherpas.com/blog/achieve-kaizen-through-agile-learning</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Articles%20Feature%20Image-3.png</image:loc><image:caption>Articles Feature Image-3</image:caption><image:title>Articles Feature Image-3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Glossary%20-%20Featured%20Image.png</image:loc><image:caption>Agile Marketing Glossary - Featured Image</image:caption><image:title>Agile Marketing Glossary - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/December%20Article%20Graphics.png</image:loc><image:caption>December Article Graphics</image:caption><image:title>December Article Graphics</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/December%20Article%20Graphics%20(1).png</image:loc><image:caption>December Article Graphics (1)</image:caption><image:title>December Article Graphics (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/market-research</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Increasing%20Marketing%20Effectiveness%20Through%20Customer%20Centricity%20Feature%20Image.jpg</image:loc><image:caption>Increasing Marketing Effectiveness Through Customer Centricity Feature Image</image:caption><image:title>Increasing Marketing Effectiveness Through Customer Centricity Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Making%20Market%20Research%20Efficient%20and%20Effective.png</image:loc><image:caption>Making Market Research Efficient and Effective</image:caption><image:title>Making Market Research Efficient and Effective</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>Core Elements of Effective Marketing - Featured Image</image:caption><image:title>Core Elements of Effective Marketing - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Market%20Research%20Pun.png</image:loc><image:caption>Market Research Pun</image:caption><image:title>Market Research Pun</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SWOT.png</image:loc><image:caption>SWOT</image:caption><image:title>SWOT</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/A%20Woman%20Talking%20About%20Market%20Research.png</image:loc><image:caption>A Woman Talking About Market Research</image:caption><image:title>A Woman Talking About Market Research</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/2537a880-9b17-4521-bd0b-a436e357a3db</loc><lastmod>2025-12-10</lastmod></url><url><loc>https://www.agilesherpas.com/blog/user-story-mapping</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/miro.png</image:loc><image:caption>miro</image:caption><image:title>miro</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/7%20Tips%20to%20Writing%20Great%20Agile%20Marketing%20User%20Stories%5B1920x1080%5D.jpg</image:loc><image:caption>7 Tips to Writing Great Agile Marketing User Stories[1920x1080]</image:caption><image:title>7 Tips to Writing Great Agile Marketing User Stories[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Screenshot%202021-01-25%20at%2014.40.09.png</image:loc><image:caption>Screenshot 2021-01-25 at 14.40.09</image:caption><image:title>Screenshot 2021-01-25 at 14.40.09</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20-%20Body%20Image%204.png</image:loc><image:caption>User Story Mapping - Body Image 4</image:caption><image:title>User Story Mapping - Body Image 4</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20Images%20(4).png</image:loc><image:caption>User Story Mapping Images (4)</image:caption><image:title>User Story Mapping Images (4)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20-%20Feature%20Image.png</image:loc><image:caption>User Story Mapping - Feature Image</image:caption><image:title>User Story Mapping - Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20Images.png</image:loc><image:caption>User Story Mapping Images</image:caption><image:title>User Story Mapping Images</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20-%20Body%20Image%201.png</image:loc><image:caption>User Story Mapping - Body Image 1</image:caption><image:title>User Story Mapping - Body Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20-%20Body%20Image%202.png</image:loc><image:caption>User Story Mapping - Body Image 2</image:caption><image:title>User Story Mapping - Body Image 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Story%20of%20Agile%20Marketing%20User%20Stories%20%5B1920x1080%5D.jpg</image:loc><image:caption>The Story of Agile Marketing User Stories [1920x1080]</image:caption><image:title>The Story of Agile Marketing User Stories [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/User%20Story%20Mapping%20-%20Body%20Image%203.png</image:loc><image:caption>User Story Mapping - Body Image 3</image:caption><image:title>User Story Mapping - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/should-you-kanban</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Case%20Study%20CoSchedule%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Marketing Case Study CoSchedule [1920x1080]</image:caption><image:title>Agile Marketing Case Study CoSchedule [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Yes%20We%20Kanban%205%20Goals%20of%20This%20Scrum%20Alternative%20for%20Agile%20Marketing%20%5B1920x1080%5D.jpg</image:loc><image:caption>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:caption><image:title>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/When%20To%20Use%20Kanban%20-%20Featured%20Image.png</image:loc><image:caption>When To Use Kanban - Featured Image</image:caption><image:title>When To Use Kanban - Featured Image</image:title></image:image><lastmod>2026-07-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/international-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20International%20Marketing%20Is%20so%20Important.png</image:loc><image:caption>Why International Marketing Is so Important</image:caption><image:title>Why International Marketing Is so Important</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Operational%20Struggles%20of%20International%20Marketing.png</image:loc><image:caption>The Operational Struggles of International Marketing</image:caption><image:title>The Operational Struggles of International Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Kanban%20Board.png</image:loc><image:caption>Marketing Kanban Board</image:caption><image:title>Marketing Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Operations%20The%20Unsung%20Hero%20of%20Marketing%20Success%20Feature%20Image.jpg</image:loc><image:caption>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:caption><image:title>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Simple%20Interest%20VS%20Compound%20Interest.png</image:loc><image:caption>Simple Interest VS Compound Interest</image:caption><image:title>Simple Interest VS Compound Interest</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Know%20When%20to%20Pivot.png</image:loc><image:caption>Know When to Pivot</image:caption><image:title>Know When to Pivot</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Test%2c%20Test%2c%20and%20Test%20Some%20More.png</image:loc><image:caption>Test, Test, and Test Some More</image:caption><image:title>Test, Test, and Test Some More</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Marketing%20Operations.png</image:loc><image:caption>What Is Marketing Operations</image:caption><image:title>What Is Marketing Operations</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/industries/banking</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/client%20logos/hsbc.png</image:loc><image:caption>hsbc</image:caption><image:title>hsbc</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Banking%20Industry%20Page%20-%20Body%20Image%202%20-%20M&amp;T%20Bank%20Case%20Study.png</image:loc><image:caption>Banking Industry Page - Body Image 2 - M&amp;T Bank Case Study</image:caption><image:title>Banking Industry Page - Body Image 2 - M&amp;T Bank Case Study</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Navi%20Federal%20Logo.png</image:loc><image:caption>Navi Federal Logo</image:caption><image:title>Navi Federal Logo</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Banking%20Industry%20Page%20-%20Body%20Image%203%20-%20Andrea%20Fryrear.png</image:loc><image:caption>Banking Industry Page - Body Image 3 - Andrea Fryrear</image:caption><image:title>Banking Industry Page - Body Image 3 - Andrea Fryrear</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Banking%20Industry%20Page%20-%20Hero%20Image.png</image:loc><image:caption>Banking Industry Page - Hero Image</image:caption><image:title>Banking Industry Page - Hero Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Quickstart%20Guide%20Thumbnail.png</image:loc><image:caption>Agile Marketing Quickstart Guide Thumbnail</image:caption><image:title>Agile Marketing Quickstart Guide Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/ChatGPT%20Image%20Feb%205%2c%202026%2c%2003_04_31%20PM.png</image:loc><image:caption>ChatGPT Image Feb 5, 2026, 03_04_31 PM</image:caption><image:title>ChatGPT Image Feb 5, 2026, 03_04_31 PM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/mt-bank-logo.png</image:loc><image:caption>mt-bank-logo</image:caption><image:title>mt-bank-logo</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Huntington%20National%20Bank.png</image:loc><image:caption>Huntington National Bank</image:caption><image:title>Huntington National Bank</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/PI%20Planning%20Agenda%20Thumbnail.png</image:loc><image:caption>PI Planning Agenda Thumbnail</image:caption><image:title>PI Planning Agenda Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Operating%20System%20-%20Homepage%20Hero%20Image%20-%20780x730%20(3).png</image:loc><image:caption>Agile Marketing Operating System - Homepage Hero Image - 780x730 (3)</image:caption><image:title>Agile Marketing Operating System - Homepage Hero Image - 780x730 (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Save%20Money%20and%20Your%20Sanity%20Guide%20Thumbnail.png</image:loc><image:caption>Save Money and Your Sanity Guide Thumbnail</image:caption><image:title>Save Money and Your Sanity Guide Thumbnail</image:title></image:image><lastmod>2026-04-17</lastmod></url><url><loc>https://www.agilesherpas.com/blog/ideas-agile-marketing-retrospectives</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Starfish.jpg</image:loc><image:caption>Starfish</image:caption><image:title>Starfish</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Oct-20-2021-02-36-16-09-PM.jpg</image:loc><image:caption>Featured Image-Oct-20-2021-02-36-16-09-PM</image:caption><image:title>Featured Image-Oct-20-2021-02-36-16-09-PM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Should%20be%20Organized%20Around%20the%20Customer%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:caption><image:title>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/agile-marketing-retrospectives-e1455318456326.jpg</image:loc><image:caption>agile-marketing-retrospectives-e1455318456326</image:caption><image:title>agile-marketing-retrospectives-e1455318456326</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/6%20Thinking%20Hats.jpg</image:loc><image:caption>6 Thinking Hats</image:caption><image:title>6 Thinking Hats</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fix%20a%20Broken%20Agile%20Standup%20A%20Guide%20for%20Marketing%20Teams.png</image:loc><image:caption>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:caption><image:title>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Retrospective%20Rules.jpg</image:loc><image:caption>Retrospective Rules</image:caption><image:title>Retrospective Rules</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/fall-in-love-with-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Better%20Marketing%20Team%20Structures%20-%20Featured%20Image%20(1).png</image:loc><image:caption>Better Marketing Team Structures - Featured Image (1)</image:caption><image:title>Better Marketing Team Structures - Featured Image (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fall%20in%20Love%20with%20Marketing%20Again.png</image:loc><image:caption>How to Fall in Love with Marketing Again</image:caption><image:title>How to Fall in Love with Marketing Again</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Moving%20the%20Needle.png</image:loc><image:caption>Moving the Needle</image:caption><image:title>Moving the Needle</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/ryann.jpeg</image:loc><image:caption>ryann</image:caption><image:title>ryann</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%205%20Indicators%20Of%20Top-Performing%20Marketing%20Teams.png</image:loc><image:caption>Top 5 Indicators Of Top-Performing Marketing Teams</image:caption><image:title>Top 5 Indicators Of Top-Performing Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Taking%20Advantage%20of%20Emergin%20Opportunities.png</image:loc><image:caption>Taking Advantage of Emergin Opportunities</image:caption><image:title>Taking Advantage of Emergin Opportunities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fall%20in%20Love%20with%20Marketing%20Again-1.png</image:loc><image:caption>How to Fall in Love with Marketing Again-1</image:caption><image:title>How to Fall in Love with Marketing Again-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/blog/make-marketing-agile</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/cantgofasterthanyourbottleneck.png</image:loc><image:caption>cantgofasterthanyourbottleneck</image:caption><image:title>cantgofasterthanyourbottleneck</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/purpose-of-meetings.png</image:loc><image:caption>purpose-of-meetings</image:caption><image:title>purpose-of-meetings</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured 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of the Biggest Agile Marketing Challenges[1920x1080] 2.0</image:caption><image:title>3 of the Biggest Agile Marketing Challenges[1920x1080] 2.0</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/7%20Simple%20Ways%20to%20Make%20Your%20Marketing%20More%20Agile%5B1920x1080%5D.jpg</image:loc><image:caption>7 Simple Ways to Make Your Marketing More Agile[1920x1080]</image:caption><image:title>7 Simple Ways to Make Your Marketing More Agile[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/santander-cycles.jpg</image:loc><image:caption>santander-cycles</image:caption><image:title>santander-cycles</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/make-marketing-agile-quote.png</image:loc><image:caption>make-marketing-agile-quote</image:caption><image:title>make-marketing-agile-quote</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-champion-roles-responsibilities</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Roles%20and%20Responsibilities%20of%20a%20Strong%20Agile%20Champion-1.png</image:loc><image:caption>The 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responsibilities</image:caption><image:title>Roles and responsibilities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/pexels-visual-tag-mx-2566581.jpeg</image:loc><image:caption>pexels-visual-tag-mx-2566581</image:caption><image:title>pexels-visual-tag-mx-2566581</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/the-agile-marketing-edge-podcast</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Scaling%20Agile%20Marketing%20the%20Smart%20Way%20YouTube.png</image:loc><image:caption>Scaling Agile Marketing the Smart Way YouTube</image:caption><image:title>Scaling Agile Marketing the Smart Way YouTube</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketing%20AI%20Initiatives%20Fail%20Before%20They%20Even%20Start%20-%20Thumbnail%20-%20Ep%2033%20-%20YouTube.png</image:loc><image:caption>Why Marketing AI Initiatives Fail Before They Even Start - Thumbnail - Ep 33 - YouTube</image:caption><image:title>Why Marketing AI Initiatives Fail Before They Even Start - Thumbnail - Ep 33 - YouTube</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20Edge%20Ep.%203%20Should%20You%20Be%20Sprinting.png</image:loc><image:caption>The Agile Marketing Edge Ep. 3 Should You Be Sprinting</image:caption><image:title>The Agile Marketing Edge Ep. 3 Should You Be 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Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Edge%20Podcast%20-%20Thumbnail%20-%20Ep%209%20-%20Youtube.png</image:loc><image:caption>Edge Podcast - Thumbnail - Ep 9 - Youtube</image:caption><image:title>Edge Podcast - Thumbnail - Ep 9 - Youtube</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Too%20Many%20Tools%20Are%20Killing%20Your%20Marketing%20Team%20-%20Thumbnail%20-%20Ep%2010%20-%20Youtube.png</image:loc><image:caption>Too Many Tools Are Killing Your Marketing Team - Thumbnail - Ep 10 - Youtube</image:caption><image:title>Too Many Tools Are Killing Your Marketing Team - Thumbnail - Ep 10 - Youtube</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Edge%20Podcast%20-%20Thumbnail%20-%20Ep%2022%20-%20Youtube.png</image:loc><image:caption>Edge Podcast - Thumbnail - Ep 22 - 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to Prove Marketing Contributes to Organizational Success</image:caption><image:title>How to Prove Marketing Contributes to Organizational Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Success%20Metrics%20for%20Lean%20and%20Agile%20Marketers%5B1920x1080%5D(1).jpg</image:loc><image:caption>Success Metrics for Lean and Agile Marketers[1920x1080](1)</image:caption><image:title>Success Metrics for Lean and Agile Marketers[1920x1080](1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/agile%20email%20marketing.png</image:loc><image:caption>agile email marketing</image:caption><image:title>agile email marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/dima.jpeg</image:loc><image:caption>dima</image:caption><image:title>dima</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Start%20Shrinking%20Smart.png</image:loc><image:caption>How to Start Shrinking Smart</image:caption><image:title>How to Start Shrinking Smart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Magic%20Number%20Five.png</image:loc><image:caption>The Magic Number Five</image:caption><image:title>The Magic Number 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Path</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-transformation-cost</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Transformation%20Roadmap.png</image:loc><image:caption>Agile Transformation 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Budget</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Transformation%20as%20Told%20Through%20Gifs%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Transformation as Told Through Gifs [1920x1080]</image:caption><image:title>Agile Transformation as Told Through Gifs [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Optional%20Itemns%20in%20an%20Agile%20Transformation.png</image:loc><image:caption>Optional Itemns in an Agile Transformation</image:caption><image:title>Optional Itemns in an Agile Transformation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Looking%20to%20Start%20an%20Agile%20Transformation%20Ask%20Yourself%20These%205%20Questions%20First%20Article%20Feature%20Image.jpg</image:loc><image:caption>Looking to Start an Agile Transformation Ask Yourself These 5 Questions First Article Feature Image</image:caption><image:title>Looking to Start an Agile Transformation Ask Yourself These 5 Questions First Article Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Much%20Does%20an%20Agile%20Transformation%20Cost.png</image:loc><image:caption>How Much Does an Agile Transformation Cost</image:caption><image:title>How Much Does an Agile Transformation Cost</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/what-is-agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Most%20Used%20Agile%20Marketing%20Frameworks%20in%202023.png</image:loc><image:caption>The Most Used Agile Marketing Frameworks in 2023</image:caption><image:title>The Most Used Agile Marketing Frameworks in 2023</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/8.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%207%20-%20Scrum%20Estimation-Interruptions.png</image:loc><image:caption>8. What is Agile Marketing - Body Image 7 - Scrum Estimation-Interruptions</image:caption><image:title>8. What is Agile Marketing - Body Image 7 - Scrum Estimation-Interruptions</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Development%20Value%20Proposition.png</image:loc><image:caption>Agile Development Value Proposition</image:caption><image:title>Agile Development Value Proposition</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/7.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%206%20-%20What%20is%20Agile%20Marketing%20Like%20With%20Scrum.png</image:loc><image:caption>7. What is Agile Marketing - Body Image 6 - What is Agile Marketing Like With Scrum</image:caption><image:title>7. What is Agile Marketing - Body Image 6 - What is Agile Marketing Like With Scrum</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/4.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%204%20-%20What%20Makes%20Agile%20Marketing%20Unique.png</image:loc><image:caption>4. What is Agile Marketing - Body Image 4 - What Makes Agile Marketing Unique</image:caption><image:title>4. What is Agile Marketing - Body Image 4 - What Makes Agile Marketing Unique</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Waterfall%20Management.png</image:loc><image:caption>Waterfall Management</image:caption><image:title>Waterfall Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/1.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%201%20-%20Andreas%20Quote.png</image:loc><image:caption>1. What is Agile Marketing - Body Image 1 - Andreas Quote</image:caption><image:title>1. What is Agile Marketing - Body Image 1 - Andreas Quote</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Keeping%20Your%20Agile%20Marketing%20Backlog%20in%20Check%5B1920x1080%5D.jpg</image:loc><image:caption>Keeping Your Agile Marketing Backlog in Check[1920x1080]</image:caption><image:title>Keeping Your Agile Marketing Backlog in Check[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/21.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2018%20-%20Darcis%20Quote.png</image:loc><image:caption>21. What is Agile Marketing - Body Image 18 - Darcis Quote</image:caption><image:title>21. What is Agile Marketing - Body Image 18 - Darcis Quote</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/13.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2011%20-%20WIP%20Meme.png</image:loc><image:caption>13. What is Agile Marketing - Body Image 11 - WIP Meme</image:caption><image:title>13. What is Agile Marketing - Body Image 11 - WIP Meme</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20is%20Agile%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>What is Agile Marketing - Featured Image</image:caption><image:title>What is Agile Marketing - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/23.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2020%20-%20How%20to%20get%20started%20with%20Agile%20Marketing.png</image:loc><image:caption>23. What is Agile Marketing - Body Image 20 - How to get started with Agile Marketing</image:caption><image:title>23. What is Agile Marketing - Body Image 20 - How to get started with Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Kanban%20Meme.jpg</image:loc><image:caption>Kanban Meme</image:caption><image:title>Kanban Meme</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/14.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2012%20-%20Scrumban.png</image:loc><image:caption>14. What is Agile Marketing - Body Image 12 - Scrumban</image:caption><image:title>14. What is Agile Marketing - Body Image 12 - Scrumban</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/you-keep-using-that-word-1.jpg</image:loc><image:caption>you-keep-using-that-word-1</image:caption><image:title>you-keep-using-that-word-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/20.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2017%20-%20SOAM%20Benefits%20of%20Agile%20Transformation%20(2025).png</image:loc><image:caption>20. What is Agile Marketing - Body Image 17 - SOAM Benefits of Agile Transformation (2025)</image:caption><image:title>20. What is Agile Marketing - Body Image 17 - SOAM Benefits of Agile Transformation (2025)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/22.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2019%20-%20Jayatis%20Quote.png</image:loc><image:caption>22. What is Agile Marketing - Body Image 19 - Jayatis Quote</image:caption><image:title>22. What is Agile Marketing - Body Image 19 - Jayatis Quote</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/17.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%2015%20-%20Agile%20vs%20Waterfall.png</image:loc><image:caption>17. What is Agile Marketing - Body Image 15 - Agile vs Waterfall</image:caption><image:title>17. What is Agile Marketing - Body Image 15 - Agile vs Waterfall</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%208%20-%20Sprint%20Planning.png</image:loc><image:caption>10. What is Agile Marketing - Body Image 8 - Sprint Planning</image:caption><image:title>10. What is Agile Marketing - Body Image 8 - Sprint Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/agile-no-planning.png</image:loc><image:caption>agile-no-planning</image:caption><image:title>agile-no-planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/existing-kanban-visualization-1.png</image:loc><image:caption>existing-kanban-visualization-1</image:caption><image:title>existing-kanban-visualization-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Convince%20Your%20Stakeholders%20to%20Try%20Agile%20Marketing%20%5B1920x1080%5D.jpg</image:loc><image:caption>Convince Your Stakeholders to Try Agile Marketing [1920x1080]</image:caption><image:title>Convince Your Stakeholders to Try Agile Marketing [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5.%20What%20is%20Agile%20Marketing%20-%20Body%20Image%205%20-%20Agile%20Marketing%20Operating%20System.png</image:loc><image:caption>5. What is Agile Marketing - Body Image 5 - Agile Marketing Operating System</image:caption><image:title>5. 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Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/client%20logos/premier-health.png</image:loc><image:caption>premier-health</image:caption><image:title>premier-health</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Banking%20Industry%20Page%20-%20Hero%20Image.png</image:loc><image:caption>Banking Industry Page - Hero Image</image:caption><image:title>Banking Industry Page - Hero 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/5-Reasons-NOT-to-Organize-by-Project.png</image:loc><image:caption>5-Reasons-NOT-to-Organize-by-Project</image:caption><image:title>5-Reasons-NOT-to-Organize-by-Project</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/agile-strategy-1024x576-1.png</image:loc><image:caption>agile-strategy-1024x576-1</image:caption><image:title>agile-strategy-1024x576-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/stages-team-development.png</image:loc><image:caption>stages-team-development</image:caption><image:title>stages-team-development</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/3%20Steps%20on%20the%20Path%20to%20Cross%20Functional%20Agile%20Marketing%20Teams%5B1920x1080%5D.jpg</image:loc><image:caption>3 Steps on the Path to Cross Functional Agile Marketing Teams[1920x1080]</image:caption><image:title>3 Steps on the Path to Cross Functional Agile Marketing Teams[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/team-development-over-time.png</image:loc><image:caption>team-development-over-time</image:caption><image:title>team-development-over-time</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/spotify-autonomy-authority.png</image:loc><image:caption>spotify-autonomy-authority</image:caption><image:title>spotify-autonomy-authority</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Problem%20with%20Projects%20(and%20the%20Agile%20Solution)%20%5B1920x1080%5D.jpg</image:loc><image:caption>The Problem with Projects (and the Agile Solution) [1920x1080]</image:caption><image:title>The Problem with Projects (and the Agile Solution) [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/shock-gif.gif</image:loc><image:caption>shock-gif</image:caption><image:title>shock-gif</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/agile-pilot-team.png</image:loc><image:caption>agile-pilot-team</image:caption><image:title>agile-pilot-team</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/agile-pilot-project.png</image:loc><image:caption>agile-pilot-project</image:caption><image:title>agile-pilot-project</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/cowomen-ZKHksse8tUU-unsplash.jpeg</image:loc><image:caption>cowomen-ZKHksse8tUU-unsplash</image:caption><image:title>cowomen-ZKHksse8tUU-unsplash</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/top-performing-marketing-indicators</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketers%20are%20469%25%20more%20likely%20to%20report%20success.png</image:loc><image:caption>Agile Marketers are 469% more likely to report success</image:caption><image:title>Agile Marketers are 469% more likely to report success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Organized%20Marketers%20Are%206x%20More%20Likely%20To%20Report%20Success.png</image:loc><image:caption>Organized Marketers Are 6x More Likely To Report Success</image:caption><image:title>Organized Marketers Are 6x More Likely To Report Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%20Marketers%20Document%20Their%20Strategy%20.png</image:loc><image:caption>Top Marketers Document Their Strategy </image:caption><image:title>Top Marketers Document Their Strategy </image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Challenges%20With%20Current%20Marketing%20Approaches.png</image:loc><image:caption>Challenges With Current Marketing Approaches</image:caption><image:title>Challenges With Current Marketing Approaches</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Frameworks%20Popularity%20in%202024.png</image:loc><image:caption>Agile Frameworks Popularity in 2024</image:caption><image:title>Agile Frameworks Popularity in 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%205%20Indicators%20Of%20Top-Performing%20Marketing%20Teams.png</image:loc><image:caption>Top 5 Indicators Of Top-Performing Marketing Teams</image:caption><image:title>Top 5 Indicators Of Top-Performing Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/agile%20email%20marketing.png</image:loc><image:caption>agile email marketing</image:caption><image:title>agile email marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Project%20Management%20Software%20Users%20Are%20426%25%20More%20Likely%20To%20Report%20Success.png</image:loc><image:caption>Project Management Software Users Are 426% More Likely To Report Success</image:caption><image:title>Project Management Software Users Are 426% More Likely To Report Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-email-marketing-transition</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/backlog%20scheme.png</image:loc><image:caption>backlog scheme</image:caption><image:title>backlog scheme</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/agile%20email%20marketing.png</image:loc><image:caption>agile email marketing</image:caption><image:title>agile email marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Litmus%20Quote.png</image:loc><image:caption>Litmus Quote</image:caption><image:title>Litmus Quote</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Litmus%20Kanban%20Board.png</image:loc><image:caption>Litmus Kanban Board</image:caption><image:title>Litmus Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/solutions/marketing-project-management</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Quickstart%20Guide%20Thumbnail.png</image:loc><image:caption>Agile Marketing Quickstart Guide Thumbnail</image:caption><image:title>Agile Marketing Quickstart Guide Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/darci-helbing.jpg</image:loc><image:caption>darci-helbing</image:caption><image:title>darci-helbing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Save%20Money%20and%20Your%20Sanity%20Guide%20Thumbnail.png</image:loc><image:caption>Save Money and Your Sanity Guide Thumbnail</image:caption><image:title>Save Money and Your Sanity Guide Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/PI%20Planning%20Agenda%20Thumbnail.png</image:loc><image:caption>PI Planning Agenda Thumbnail</image:caption><image:title>PI Planning Agenda Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/billboards/team-on-zoom-call.jpg</image:loc><image:caption>team-on-zoom-call</image:caption><image:title>team-on-zoom-call</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-medium-04.webp</image:loc><image:caption>topography-medium-04</image:caption><image:title>topography-medium-04</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2025-01-14</lastmod></url><url><loc>https://www.agilesherpas.com/blog/state-agile-marketing-2024-deep-dive</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Transition%20Plans.png</image:loc><image:caption>Agile Marketing Transition Plans</image:caption><image:title>Agile Marketing Transition Plans</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Over%20the%20Years.svg</image:loc><image:caption>Agile Marketing Teams Over the Years</image:caption><image:title>Agile Marketing Teams Over the Years</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Challenges%20With%20Current%20Marketing%20Approaches.png</image:loc><image:caption>Challenges With Current Marketing Approaches</image:caption><image:title>Challenges With Current Marketing Approaches</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Techiques%20and%20Practices%20Over%20the%20Years%20Chart.svg</image:loc><image:caption>Agile Marketing Techiques and Practices Over the Years Chart</image:caption><image:title>Agile Marketing Techiques and Practices Over the Years Chart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20ROI%20of%20Agile%20Marketing%20Training%5B1920x1080%5D.jpg</image:loc><image:caption>The ROI of Agile Marketing Training[1920x1080]</image:caption><image:title>The ROI of Agile Marketing Training[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Associations%20of%20the%20Term%20Agile%20Marketing.png</image:loc><image:caption>Associations of the Term Agile Marketing</image:caption><image:title>Associations of the Term Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Featured%20Image.png</image:loc><image:caption>SOAM 2026 Deep Dive - Featured Image</image:caption><image:title>SOAM 2026 Deep Dive - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Adoption%20in%20Multiple%20Teams.png</image:loc><image:caption>Agile Marketing Adoption in Multiple Teams</image:caption><image:title>Agile Marketing Adoption in Multiple Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Use%20of%20Agile%20Marketing%20Over%20the%20Years%20Chart.svg</image:loc><image:caption>Use of Agile Marketing Over the Years Chart</image:caption><image:title>Use of Agile Marketing Over the Years Chart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Agile%20Marketers%20Do%20Differently.png</image:loc><image:caption>What Agile Marketers Do Differently</image:caption><image:title>What Agile Marketers Do Differently</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Techniques%20and%20Practices%20for%20Marketing%20Teams.png</image:loc><image:caption>Agile Techniques and Practices for Marketing Teams</image:caption><image:title>Agile Techniques and Practices for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Methologies%20Over%20the%20Years%20Chart.svg</image:loc><image:caption>Agile Marketing Methologies Over the Years Chart</image:caption><image:title>Agile Marketing Methologies Over the Years Chart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Assets%20for%20Agile%20Marketing%20Adoption.png</image:loc><image:caption>Assets for Agile Marketing Adoption</image:caption><image:title>Assets for Agile Marketing Adoption</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Priorities%20for%20Marketing%20Departments%20in%202024.png</image:loc><image:caption>Priorities for Marketing Departments in 2024</image:caption><image:title>Priorities for Marketing Departments in 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Experience%20with%20Agile%20Marketing%20Chart.png</image:loc><image:caption>Experience with Agile Marketing Chart</image:caption><image:title>Experience with Agile Marketing Chart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Surprising%20Insights%20on%20the%20Current%20State%20of%20Agile%20Marketing.png</image:loc><image:caption>Surprising Insights on the Current State of Agile Marketing</image:caption><image:title>Surprising Insights on the Current State of Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Tools.png</image:loc><image:caption>Agile Marketing Tools</image:caption><image:title>Agile Marketing Tools</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/contact/thank-you</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/90%20Day%20Jumpstart_Extended_v2_1.mp4/medium.jpg</video:thumbnail_loc><video:title>90 Day Jumpstart_Extended_v2_1</video:title><video:description>90 Day Jumpstart_Extended_v2_1</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/90%20Day%20Jumpstart_Extended_v2_1.mp4</video:content_loc><video:duration>136</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Event%20Management%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Event Management Board</video:title><video:description>Event Management 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Management%20Challenges%20of%20Modern%20Marketing%20Organizations.png</image:loc><image:caption>10 Management Challenges of Modern Marketing Organizations</image:caption><image:title>10 Management Challenges of Modern Marketing Organizations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-medium-01.webp</image:loc><image:caption>topography-medium-01</image:caption><image:title>topography-medium-01</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Young-female-professional-waving-at-a-laptop-screen-1024x589.png</image:loc><image:caption>Young-female-professional-waving-at-a-laptop-screen-1024x589</image:caption><image:title>Young-female-professional-waving-at-a-laptop-screen-1024x589</image:title></image:image><lastmod>2024-08-07</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-review-process</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-10-29-at-14_39_29-1024x554.png</image:loc><image:caption>Screen-Shot-2019-10-29-at-14_39_29-1024x554</image:caption><image:title>Screen-Shot-2019-10-29-at-14_39_29-1024x554</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/8%20Agile%20Ways%20to%20Double%20the%20Speed%20of%20Your%20Review%20Process%20%5B1920x1080%5D.jpg</image:loc><image:caption>8 Agile Ways to Double the Speed of Your Review Process [1920x1080]</image:caption><image:title>8 Agile Ways to Double the Speed of Your Review Process [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Visualizing%20Strategic%20and%20Tactical%20Progress%20in%20Agile%20Organizations%5B1920x1080%5D.jpg</image:loc><image:caption>Visualizing Strategic and Tactical Progress in Agile Organizations[1920x1080]</image:caption><image:title>Visualizing Strategic and Tactical Progress in Agile Organizations[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-10-29-at-14_39_36-1024x575.png</image:loc><image:caption>Screen-Shot-2019-10-29-at-14_39_36-1024x575</image:caption><image:title>Screen-Shot-2019-10-29-at-14_39_36-1024x575</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-10-29-at-14_39_23-1024x600.png</image:loc><image:caption>Screen-Shot-2019-10-29-at-14_39_23-1024x600</image:caption><image:title>Screen-Shot-2019-10-29-at-14_39_23-1024x600</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Better%20Marketing%20Team%20Structures%20-%20Featured%20Image%20(1).png</image:loc><image:caption>Better Marketing Team Structures - Featured Image (1)</image:caption><image:title>Better Marketing Team Structures - Featured Image (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-10-29-at-14_39_46-1024x836.png</image:loc><image:caption>Screen-Shot-2019-10-29-at-14_39_46-1024x836</image:caption><image:title>Screen-Shot-2019-10-29-at-14_39_46-1024x836</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/scaled-agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202025%20Deep%20Dive%20Article%20-%20Featured%20Image.png</image:loc><image:caption>SOAM 2025 Deep Dive Article - Featured Image</image:caption><image:title>SOAM 2025 Deep Dive Article - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/packs-in-Spotify.png</image:loc><image:caption>packs-in-Spotify</image:caption><image:title>packs-in-Spotify</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/rimarketing-diagram-e1592235279179.png</image:loc><image:caption>rimarketing-diagram-e1592235279179</image:caption><image:title>rimarketing-diagram-e1592235279179</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/groups-and-roles-in-Rimarketing.png</image:loc><image:caption>groups-and-roles-in-Rimarketing</image:caption><image:title>groups-and-roles-in-Rimarketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Agile-Marketing-at-Scale.jpg</image:loc><image:caption>Agile-Marketing-at-Scale</image:caption><image:title>Agile-Marketing-at-Scale</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Don%E2%80%99t%20Need%20a%20Scrum%20Master.%20Here%E2%80%99s%20What%20They%20Need%20Instead.%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead. [1920x1080] Header</image:caption><image:title>Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead. [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Scaled%20Agile%20Marketing%5B1920x1080%5D.jpg</image:loc><image:caption>Scaled Agile Marketing[1920x1080]</image:caption><image:title>Scaled Agile Marketing[1920x1080]</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-culture</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AI%20Transformation%20-%20Featured%20Image%20-%20Option%203.png</image:loc><image:caption>AI Transformation - Featured Image - Option 3</image:caption><image:title>AI Transformation - Featured Image - Option 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Customer%20Centricity.jpg</image:loc><image:caption>Customer Centricity</image:caption><image:title>Customer Centricity</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20an%20Agile%20Culture%20&amp;%20How%20to%20Create%20It%20Feature%20Image.jpg</image:loc><image:caption>What Is an Agile Culture &amp; How to Create It Feature Image</image:caption><image:title>What Is an Agile Culture &amp; How to Create It Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Jim%20Ewel.jpg</image:loc><image:caption>Jim Ewel</image:caption><image:title>Jim Ewel</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Growth%20Mindset%20as%20an%20Element%20of%20Agile%20Culture.png</image:loc><image:caption>Growth Mindset as an Element of Agile Culture</image:caption><image:title>Growth Mindset as an Element of Agile Culture</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Enterprise%20AI%20-%20Feature%20Image%20-%20Option%202.png</image:loc><image:caption>Enterprise AI - Feature Image - Option 2</image:caption><image:title>Enterprise AI - Feature Image - Option 2</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/advantages-sprint-reviews</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Key%20Agile%20Marketing%20Catalysts%20for%20Unlocking%20Business%20Agility.png</image:loc><image:caption>Key Agile Marketing Catalysts for Unlocking Business Agility</image:caption><image:title>Key Agile Marketing Catalysts for Unlocking Business Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Agile%20Management%20Is%20Key%20to%20Unlocking%20Business%20Agility.png</image:loc><image:caption>Why Agile Management Is Key to Unlocking Business Agility</image:caption><image:title>Why Agile Management Is Key to Unlocking Business Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Sprint%20Review%20Benefits.png</image:loc><image:caption>Sprint Review Benefits</image:caption><image:title>Sprint Review Benefits</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Advantages%20of%20a%20Sprint%20Review%20for%20Marketing%20Teams.png</image:loc><image:caption>Advantages of a Sprint Review for Marketing Teams</image:caption><image:title>Advantages of a Sprint Review for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/August%20Articles%20Graphics.png</image:loc><image:caption>August Articles Graphics</image:caption><image:title>August Articles Graphics</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/hybrid-agile-marketing-methodologies</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Yes%20We%20Kanban%205%20Goals%20of%20This%20Scrum%20Alternative%20for%20Agile%20Marketing%20%5B1920x1080%5D.jpg</image:loc><image:caption>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:caption><image:title>Yes We Kanban 5 Goals of This Scrum Alternative for Agile Marketing [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Frameworks%20Popularity%20in%202024.png</image:loc><image:caption>Agile Frameworks Popularity in 2024</image:caption><image:title>Agile Frameworks Popularity in 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources 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Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Team%20Empowerment%20in%20Agile%20-%20Body%20Image%205%20-%20Benefits%20of%20Team%20Empowerment%20in%20Agile.png</image:loc><image:caption>Team Empowerment in Agile - Body Image 5 - Benefits of Team Empowerment in Agile</image:caption><image:title>Team Empowerment in Agile - Body Image 5 - Benefits of Team Empowerment in Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Team%20Empowerment%20in%20Agile%20-%20Body%20Image%206%20-%20Allowing%20teams%20to%20self-manage.png</image:loc><image:caption>Team Empowerment in Agile - Body Image 6 - Allowing teams to self-manage</image:caption><image:title>Team Empowerment in Agile - Body Image 6 - Allowing teams to self-manage</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Should%20be%20Organized%20Around%20the%20Customer%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:caption><image:title>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Team%20Empowerment%20in%20Agile%20-%20Body%20Image%202%20-%20They%20havent%20truly%20embraced%20the%20Agile%20mindset.png</image:loc><image:caption>Team Empowerment in Agile - Body Image 2 - They havent truly embraced the Agile mindset</image:caption><image:title>Team Empowerment in Agile - Body Image 2 - They havent truly embraced the Agile mindset</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Team%20Empowerment%20in%20Agile%20-%20Body%20Image%201%20-%20What%20Team%20Empowerment%20Looks%20Like.png</image:loc><image:caption>Team Empowerment in Agile - Body Image 1 - What Team Empowerment Looks Like</image:caption><image:title>Team Empowerment in Agile - Body Image 1 - What Team Empowerment Looks Like</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Team%20Empowerment%20in%20Agile%20-%20Body%20Image%203%20-%20Not%20owning%20the%20%E2%80%9Chow%E2%80%9D%20of%20the%20team%20process.png</image:loc><image:caption>Team Empowerment in Agile - Body Image 3 - Not owning the “how” of the team process</image:caption><image:title>Team Empowerment in Agile - Body Image 3 - Not owning the “how” of the team process</image:title></image:image><lastmod>2026-07-08</lastmod></url><url><loc>https://www.agilesherpas.com/blog/value-stream-mapping</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Using%20Scrum%20for%20Marketing%20An%20In-Depth%20Introduction%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Using Scrum for Marketing An In-Depth Introduction[1920x1080] Header</image:caption><image:title>Using Scrum for Marketing An In-Depth Introduction[1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/When%20Crossfunctional%20Marketing%20Teams%20Make%20Sense%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>When Crossfunctional Marketing Teams Make Sense [1920x1080] Header</image:caption><image:title>When Crossfunctional Marketing Teams Make Sense [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Featured%20Image.png</image:loc><image:caption>Value Stream Mapping - Featured Image</image:caption><image:title>Value Stream Mapping - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Body%20Image%203.png</image:loc><image:caption>Value Stream Mapping - Body Image 3</image:caption><image:title>Value Stream Mapping - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/davidh.jpeg</image:loc><image:caption>davidh</image:caption><image:title>davidh</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Body%20Image%204.png</image:loc><image:caption>Value Stream Mapping - Body Image 4</image:caption><image:title>Value Stream Mapping - Body Image 4</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Body%20Image%201.png</image:loc><image:caption>Value Stream Mapping - Body Image 1</image:caption><image:title>Value Stream Mapping - Body Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Body%20Image%202.png</image:loc><image:caption>Value Stream Mapping - Body Image 2</image:caption><image:title>Value Stream Mapping - Body Image 2</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/8c35acfe-95ca-4129-a428-0f0841d047a9</loc><lastmod>2025-12-10</lastmod></url><url><loc>https://www.agilesherpas.com/blog/traditional-vs-agile-change-management</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20VS%20Agile%20-%20Body%20Image%202.png</image:loc><image:caption>Traditional VS Agile - Body Image 2</image:caption><image:title>Traditional VS Agile - Body Image 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20VS%20Agile%20-%20Featured%20Image.png</image:loc><image:caption>Traditional VS Agile - Featured Image</image:caption><image:title>Traditional VS Agile - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20VS%20Agile%20-%20Body%20Image%203.png</image:loc><image:caption>Traditional VS Agile - Body Image 3</image:caption><image:title>Traditional VS Agile - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%205%20Stages%20of%20Agile%20Marketing%20Transformation.png</image:loc><image:caption>The 5 Stages of Agile Marketing Transformation</image:caption><image:title>The 5 Stages of Agile Marketing Transformation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20VS%20Agile%20-%20Body%20Image%201.png</image:loc><image:caption>Traditional VS Agile - Body Image 1</image:caption><image:title>Traditional VS Agile - Body Image 1</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-roadmap</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Top%205%20Reasons%20NOT%20to%20Go%20Agile%20(and%20Why%20None%20of%20Them%20Matter).jpg</image:loc><image:caption>The Top 5 Reasons NOT to Go Agile (and Why None of Them Matter)</image:caption><image:title>The Top 5 Reasons NOT to Go Agile (and Why None of Them Matter)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20User%20Stories%20for%20Content%20Creation%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile User Stories for Content Creation [1920x1080]</image:caption><image:title>Agile User Stories for Content Creation [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Roadmaps%20-%20Feature%20Image.png</image:loc><image:caption>Agile Roadmaps - Feature Image</image:caption><image:title>Agile Roadmaps - Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/e9965656-8ecc-44a5-a635-67dfff4dda9c</loc><lastmod>2025-12-10</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-operations-integration</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Surprising%20Insights%20on%20the%20Current%20State%20of%20Agile%20Marketing.png</image:loc><image:caption>Surprising Insights on the Current State of Agile Marketing</image:caption><image:title>Surprising Insights on the Current State of Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Importance%20of%20Marketing%20Operations.png</image:loc><image:caption>The Importance of Marketing Operations</image:caption><image:title>The Importance of Marketing Operations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Your%20Product%20Marketing%20Is%20Struggling.png</image:loc><image:caption>Why Your Product Marketing Is Struggling</image:caption><image:title>Why Your Product Marketing Is Struggling</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Youre%20Missing%20without%20Marketing%20Operations%20Integration.png</image:loc><image:caption>What Youre Missing without Marketing Operations Integration</image:caption><image:title>What Youre Missing without Marketing Operations Integration</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-sales-process</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Moving%20from%20an%20Execution-focused%20to%20a%20Strategy-focused%20Model.png</image:loc><image:caption>Moving from an Execution-focused to a Strategy-focused Model</image:caption><image:title>Moving from an Execution-focused to a Strategy-focused Model</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20sales.png</image:loc><image:caption>Agile sales</image:caption><image:title>Agile sales</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/linkedin-sales-solutions-YDVdprpgHv4-unsplash.jpeg</image:loc><image:caption>linkedin-sales-solutions-YDVdprpgHv4-unsplash</image:caption><image:title>linkedin-sales-solutions-YDVdprpgHv4-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Self-Organized%20Teams%20in%20Sales.png</image:loc><image:caption>Self-Organized Teams in Sales</image:caption><image:title>Self-Organized Teams in Sales</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/bob.png</image:loc><image:caption>bob</image:caption><image:title>bob</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20The%20Right%20Agile%20Process%20&amp;%20Methodology%20Can%20Supercharge%20Sales.jpg</image:loc><image:caption>How The Right Agile Process &amp; Methodology Can Supercharge Sales</image:caption><image:title>How The Right Agile Process &amp; Methodology Can Supercharge Sales</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-campaign-success</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20ROI%20of%20Agile%20Marketing%20Training%5B1920x1080%5D.jpg</image:loc><image:caption>The ROI of Agile Marketing Training[1920x1080]</image:caption><image:title>The ROI of Agile Marketing Training[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20VS%20Agile%20Marketing%20Campaign%20Planning.png</image:loc><image:caption>Traditional VS Agile Marketing Campaign Planning</image:caption><image:title>Traditional VS Agile Marketing Campaign Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Make%20Sure%20Your%20Next%20Marketing%20Campaign%20Is%20a%20Runaway%20Success%20Feature%20Image.jpg</image:loc><image:caption>How to Make Sure Your Next Marketing Campaign Is a Runaway Success Feature Image</image:caption><image:title>How to Make Sure Your Next Marketing Campaign Is a Runaway Success Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Improving%20Estimation%20of%20Marketing%20Campaigns.png</image:loc><image:caption>Improving Estimation of Marketing Campaigns</image:caption><image:title>Improving Estimation of Marketing Campaigns</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20You%20Need%20Marketing%20Operations%20to%20Execute%20Effective%20Campaigns.png</image:loc><image:caption>Why You Need Marketing Operations to Execute Effective Campaigns</image:caption><image:title>Why You Need Marketing Operations to Execute Effective Campaigns</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Content%20Marketing%20Board.png</image:loc><image:caption>Content Marketing Board</image:caption><image:title>Content Marketing Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Campaign%20Retrospective.png</image:loc><image:caption>Marketing Campaign Retrospective</image:caption><image:title>Marketing Campaign Retrospective</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Campaign%20Stakeholders.png</image:loc><image:caption>Marketing Campaign Stakeholders</image:caption><image:title>Marketing Campaign Stakeholders</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/marketing-operations-for-effective-campaigns</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Data%20Analytics%20and%20Measurement.png</image:loc><image:caption>Data Analytics and Measurement</image:caption><image:title>Data Analytics and Measurement</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Operations%20Structure.png</image:loc><image:caption>Marketing Operations Structure</image:caption><image:title>Marketing Operations Structure</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Campaigns%20When%20Good%20Enough%20is%20Great.png</image:loc><image:caption>Agile Marketing Campaigns When Good Enough is Great</image:caption><image:title>Agile Marketing Campaigns When Good Enough is Great</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Danielle%20Urban%20-%20Headshot.png</image:loc><image:caption>Danielle Urban - Headshot</image:caption><image:title>Danielle Urban - Headshot</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20You%20Need%20Marketing%20Operations%20to%20Execute%20Effective%20Campaigns.png</image:loc><image:caption>Why You Need Marketing Operations to Execute Effective 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Team[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Is%20Lean%20Marketing%20Really%20a%20Thing%20%5B1920x1080%5D.jpg</image:loc><image:caption>Is Lean Marketing Really a Thing [1920x1080]</image:caption><image:title>Is Lean Marketing Really a Thing 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Jim%20Benson%20Quote.png</image:loc><image:caption>Jim Benson Quote</image:caption><image:title>Jim Benson Quote</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Surprising%20Insights%20on%20the%20Current%20State%20of%20Agile%20Marketing.png</image:loc><image:caption>Surprising Insights on the Current State of Agile Marketing</image:caption><image:title>Surprising Insights on the Current State of Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Lean%20Coffee%20in%205%20steps.png</image:loc><image:caption>Lean Coffee in 5 steps</image:caption><image:title>Lean Coffee in 5 steps</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Meet%20the%20Marketing%20Owner%2c%20Agile%20Marketing%E2%80%99s%20Make%20or%20Break%20Role%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Meet the Marketing 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Values.png</image:loc><image:caption>Values</image:caption><image:title>Values</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Principles.png</image:loc><image:caption>Principles</image:caption><image:title>Principles</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20Manifesto%20Got%20A%20Refresh.jpg</image:loc><image:caption>The Agile Marketing Manifesto Got A Refresh</image:caption><image:title>The Agile Marketing Manifesto Got A Refresh</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/blog/riding-the-waves-of-marketing-change-without-losing-your-mind</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4/medium.jpg</video:thumbnail_loc><video:title>Step 1 Identify the Constraint</video:title><video:description>Step 1 Identify the Constraint</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Constant%20Feedback%20Loops%20from%20Stakeholders%20and%20Customers.jpg</image:loc><image:caption>Constant Feedback Loops from Stakeholders and Customers</image:caption><image:title>Constant Feedback Loops from Stakeholders and Customers</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Build%20Customer-Centric%20Marketing%20in%20a%20Noisy%2c%20Demanding%20World.jpg</image:loc><image:caption>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:caption><image:title>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Stop%20Working%20Harder%20Use%20the%20Theory%20of%20Constraints%20to%20Finally%20Get%20ROI%20From%20AI.png</image:loc><image:caption>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:caption><image:title>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/4.%20True%20Cross-Functional%20Collaboration.jpg</image:loc><image:caption>4. True Cross-Functional Collaboration</image:caption><image:title>4. True Cross-Functional Collaboration</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/An%20Example%20of%20Terrifying%20Change.jpg</image:loc><image:caption>An Example of Terrifying Change</image:caption><image:title>An Example of Terrifying Change</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/cb3c6f8a-5cbd-4bf7-8714-df1dd09c271d</loc><lastmod>2025-10-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/stop-working-harder-get-roi-from-ai</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4/medium.jpg</video:thumbnail_loc><video:title>Step 1 Identify the Constraint</video:title><video:description>Step 1 Identify the Constraint</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Stop%20Working%20Harder%20Use%20the%20Theory%20of%20Constraints%20to%20Finally%20Get%20ROI%20From%20AI.png</image:loc><image:caption>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:caption><image:title>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Traffic%20Jam%20That%20Explains%20Everything.png</image:loc><image:caption>The Traffic Jam That Explains Everything</image:caption><image:title>The Traffic Jam That Explains Everything</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AI%20Isn%E2%80%99t%20a%20Flying%20Car.%20It%E2%80%99s%20a%20Wider%20Bridge..png</image:loc><image:caption>AI Isn’t a Flying Car. It’s a Wider Bridge.</image:caption><image:title>AI Isn’t a Flying Car. It’s a Wider Bridge.</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Subordinate%20Everything%20Else%20to%20the%20Constraint.png</image:loc><image:caption>Subordinate Everything Else to the Constraint</image:caption><image:title>Subordinate Everything Else to the Constraint</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fix%20a%20Broken%20Agile%20Standup%20A%20Guide%20for%20Marketing%20Teams.png</image:loc><image:caption>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:caption><image:title>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://www.agilesherpas.com/blog/great-agile-marketing-user-stories</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Featured%20Image.png</image:loc><image:caption>Selecting the Agile Framework - Featured Image</image:caption><image:title>Selecting the Agile Framework - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20vs%20Scrum%20Everything%20You%20Need%20to%20Know.png</image:loc><image:caption>Agile vs Scrum Everything You Need to Know</image:caption><image:title>Agile vs Scrum Everything You Need to Know</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-07-30-at-15_15_16-1024x590.png</image:loc><image:caption>Screen-Shot-2019-07-30-at-15_15_16-1024x590</image:caption><image:title>Screen-Shot-2019-07-30-at-15_15_16-1024x590</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-07-30-at-15_15_07.png</image:loc><image:caption>Screen-Shot-2019-07-30-at-15_15_07</image:caption><image:title>Screen-Shot-2019-07-30-at-15_15_07</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Techniques%20and%20Practices%20for%20Marketing%20Teams.png</image:loc><image:caption>Agile Techniques and Practices for Marketing Teams</image:caption><image:title>Agile Techniques and Practices for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/7%20Tips%20to%20Writing%20Great%20Agile%20Marketing%20User%20Stories%5B1920x1080%5D.jpg</image:loc><image:caption>7 Tips to Writing Great Agile Marketing User Stories[1920x1080]</image:caption><image:title>7 Tips to Writing Great Agile Marketing User Stories[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-07-30-at-15_14_56.png</image:loc><image:caption>Screen-Shot-2019-07-30-at-15_14_56</image:caption><image:title>Screen-Shot-2019-07-30-at-15_14_56</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-performance-management</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20vs%20Agile%20Performance%20Management.jpg</image:loc><image:caption>Traditional vs Agile Performance Management</image:caption><image:title>Traditional vs Agile Performance Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20to%20Tell%20Your%20People%20About%20Agile%20Performance%20Management.jpg</image:loc><image:caption>What to Tell Your People About Agile Performance Management</image:caption><image:title>What to Tell Your People About Agile Performance Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20and%20Traditional%20Performance%20Management%20Differ.jpg</image:loc><image:caption>How Agile and Traditional Performance Management Differ</image:caption><image:title>How Agile and Traditional Performance Management Differ</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20is%20Agile%20Performance%20Management.jpg</image:loc><image:caption>What is Agile Performance Management</image:caption><image:title>What is Agile Performance Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Google%20Drive%20Integration/Performance%20evaluation.png</image:loc><image:caption>Performance evaluation</image:caption><image:title>Performance evaluation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/definition-of-done-acceptance-criteria</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Definition%20of%20Done%20vs%20Acceptance%20Criteria%20(and%20Why%20Your%20Team%20Needs%20Both)%20-%20Body%20Image%205.png</image:loc><image:caption>Definition of Done vs Acceptance Criteria (and Why Your Team Needs Both) - Body Image 5</image:caption><image:title>Definition of Done vs Acceptance Criteria (and Why Your Team Needs Both) - Body Image 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Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Three%20Practical%20Use%20Cases%20Me%2c%20My%20Team%2c%20and%20Our%20Portfolio.png</image:loc><image:caption>Three Practical Use Cases Me, My Team, and Our Portfolio</image:caption><image:title>Three Practical Use Cases Me, My Team, and Our Portfolio</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Handle%20Complexity%20Without%20Chaos.png</image:loc><image:caption>Handle Complexity Without Chaos</image:caption><image:title>Handle Complexity Without Chaos</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fix%20a%20Broken%20Agile%20Standup%20A%20Guide%20for%20Marketing%20Teams.png</image:loc><image:caption>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:caption><image:title>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/aacd7a07-e3b0-4e28-abba-9ffd34ee5a89</loc><lastmod>2026-02-25</lastmod></url><url><loc>https://www.agilesherpas.com/blog/daily-standup-agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Kanban%20Board%20Examples%20-%20Body%20Image%203%20-%20Agile%20Marketing%20Training.png</image:loc><image:caption>10 Kanban Board Examples - Body Image 3 - Agile Marketing Training</image:caption><image:title>10 Kanban Board Examples - Body Image 3 - Agile Marketing Training</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Daily%20Standup%20-%20Body%20Image%201.png</image:loc><image:caption>Daily Standup - Body Image 1</image:caption><image:title>Daily Standup - Body Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Run%20and%20Agile%20Marketing%20OKR%20Standup.jpg</image:loc><image:caption>How to Run and Agile Marketing OKR Standup</image:caption><image:title>How to Run and Agile Marketing OKR Standup</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Daily%20Standup%20-%20Body%20Image%202.png</image:loc><image:caption>Daily Standup - Body Image 2</image:caption><image:title>Daily Standup - Body Image 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/standup-1.jpeg</image:loc><image:caption>standup-1</image:caption><image:title>standup-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fix%20a%20Broken%20Agile%20Standup%20A%20Guide%20for%20Marketing%20Teams.png</image:loc><image:caption>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:caption><image:title>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Daily%20Standup%20-%20Featured%20Image.png</image:loc><image:caption>Daily Standup - Featured Image</image:caption><image:title>Daily Standup - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Daily%20Standup%20-%20Body%20Image%203.png</image:loc><image:caption>Daily Standup - Body Image 3</image:caption><image:title>Daily Standup - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-team-charter</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Should%20be%20Organized%20Around%20the%20Customer%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:caption><image:title>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Example%20of%20a%20an%20Agile%20team%20charter%20for%20meetings.jpg</image:loc><image:caption>Example of a an Agile team charter for meetings</image:caption><image:title>Example of a an Agile team charter for meetings</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Example%20%231%20of%20a%20an%20Agile%20team%20charter.jpg</image:loc><image:caption>Example #1 of a an Agile team charter</image:caption><image:title>Example #1 of a an Agile team charter</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Example%20%232%20of%20a%20an%20Agile%20team%20charter.jpg</image:loc><image:caption>Example #2 of a an Agile team charter</image:caption><image:title>Example #2 of a an Agile team charter</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Keep%20your%20Agile%20team%20charter%20near%20your%20Kanban%20board.jpg</image:loc><image:caption>Keep your Agile team charter near your Kanban board</image:caption><image:title>Keep your Agile team charter near your Kanban board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Mar-10-2021-09-12-46-41-AM.jpg</image:loc><image:caption>Featured Image-Mar-10-2021-09-12-46-41-AM</image:caption><image:title>Featured Image-Mar-10-2021-09-12-46-41-AM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Building%20an%20Agile%20team%20character%20is%20smilar%20to%20solving%20a%20puzzle.jpg</image:loc><image:caption>Building an Agile team character is smilar to solving a puzzle</image:caption><image:title>Building an Agile team character is smilar to solving a puzzle</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Building%20Your%20First%20Agile%20Marketing%20Charter%5B1920x1080%5D.jpg</image:loc><image:caption>Building Your First Agile Marketing Charter[1920x1080]</image:caption><image:title>Building Your First Agile Marketing Charter[1920x1080]</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/planning-poker</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Roadmaps%20-%20Feature%20Image.png</image:loc><image:caption>Agile Roadmaps - Feature Image</image:caption><image:title>Agile Roadmaps - Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Your%20Agile%20Teams%20Should%20Try%20Planning%20Poker.jpg</image:loc><image:caption>Why Your Agile Teams Should Try Planning Poker</image:caption><image:title>Why Your Agile Teams Should Try Planning Poker</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Capacity%20Planning.png</image:loc><image:caption>Agile Capacity Planning</image:caption><image:title>Agile Capacity Planning</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/test-blog/project-plan-quality-0</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Project%20Management%20Triangle-1.png</image:loc><image:caption>Agile Project Management Triangle-1</image:caption><image:title>Agile Project Management Triangle-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Better%20Project%20Plan%20Quality%20Starts%20with%20Doing%20Less.png</image:loc><image:caption>Why Better Project Plan Quality Starts with Doing Less</image:caption><image:title>Why Better Project Plan Quality Starts with Doing Less</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Portfolio%20Kanban%20Breakdown.png</image:loc><image:caption>Portfolio Kanban Breakdown</image:caption><image:title>Portfolio Kanban Breakdown</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Does%20a%20High-Quality%20Project%20Plan%20Look%20Like.png</image:loc><image:caption>What Does a High-Quality Project Plan Look Like</image:caption><image:title>What Does a High-Quality Project Plan Look Like</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2024-06-25</lastmod></url><url><loc>https://www.agilesherpas.com/blog/customer-centric-marketing</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Backlog%20Example.jpg</image:loc><image:caption>Marketing Backlog Example</image:caption><image:title>Marketing Backlog Example</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Most%20Managers%20Get%20Wrong%20about%20Agile%20Education-1.png</image:loc><image:caption>What Most Managers Get Wrong about Agile Education-1</image:caption><image:title>What Most Managers Get Wrong about Agile Education-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Build%20Customer-Centric%20Marketing%20in%20a%20Noisy%2c%20Demanding%20World.jpg</image:loc><image:caption>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:caption><image:title>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Should%20be%20Organized%20Around%20the%20Customer%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:caption><image:title>Agile Marketing Teams Should be Organized Around the Customer[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Who%20Your%20Customer%20Is%20(and%20Who%20They%20Definitely%20Are%20Not).jpg</image:loc><image:caption>Who Your Customer Is (and Who They Definitely Are Not)</image:caption><image:title>Who Your Customer Is (and Who They Definitely Are Not)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Two%20Tools%20to%20Protect%20Customer-Centric%20Marketing.jpg</image:loc><image:caption>Two Tools to Protect Customer-Centric Marketing</image:caption><image:title>Two Tools to Protect Customer-Centric 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Refine Your Agile Marketing Backlog [1920x1080](1)</image:caption><image:title>Epics Stories and Tasks How to Refine Your Agile Marketing Backlog [1920x1080](1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image%20The%20Complete%20Guide%20to%20Your%20Marketing%20Backlog.jpg</image:loc><image:caption>Featured Image The Complete Guide to Your Marketing Backlog</image:caption><image:title>Featured Image The Complete Guide to Your Marketing 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Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-capacity-planning</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20That%20Use%20Planning%20poker%20%20Estimation%20Across%20Levels%20of%20Marketing%20Success.png</image:loc><image:caption>Agile Marketing Teams That Use Planning poker  Estimation Across Levels of Marketing Success</image:caption><image:title>Agile Marketing Teams That Use Planning poker  Estimation Across Levels of Marketing Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20three%20stages%20of%20Agile%20capacity%20planning.png</image:loc><image:caption>The three stages of Agile capacity planning</image:caption><image:title>The three stages of Agile capacity planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Capacity%20Planning.png</image:loc><image:caption>Agile Capacity Planning</image:caption><image:title>Agile Capacity Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Challenges%20Facing%20Agility%20in%20Marketing%20in%202021.jpg</image:loc><image:caption>5 Challenges Facing Agility in Marketing in 2021</image:caption><image:title>5 Challenges Facing Agility in Marketing in 2021</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Don%E2%80%99t%20Aim%20for%20100%25%20Capacity%20Utilization.png</image:loc><image:caption>Don’t Aim for 100% Capacity Utilization</image:caption><image:title>Don’t Aim for 100% Capacity Utilization</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Make%20Sure%20Your%20Next%20Marketing%20Campaign%20Is%20a%20Runaway%20Success%20Feature%20Image.jpg</image:loc><image:caption>How to Make Sure Your Next Marketing Campaign Is a Runaway Success Feature Image</image:caption><image:title>How to Make Sure Your Next Marketing Campaign Is a Runaway Success Feature Image</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/video-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Prove%20the%20Importance%20of%20Marketing.png</image:loc><image:caption>How to Prove the Importance of Marketing</image:caption><image:title>How to Prove the Importance of Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Types%20of%20Marketing%20Videos.png</image:loc><image:caption>Types of Marketing Videos</image:caption><image:title>Types of Marketing Videos</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Strategic%20Marketing%20Processes%20-%20Featured%20Image.png</image:loc><image:caption>Strategic Marketing Processes - Featured Image</image:caption><image:title>Strategic Marketing Processes - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Want%20Better%20Video%20Marketing%20Improve%20Your%20Processes.png</image:loc><image:caption>Want Better Video Marketing Improve Your Processes</image:caption><image:title>Want Better Video Marketing Improve Your Processes</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Goals%20of%20Video%20Marketing.png</image:loc><image:caption>The Goals of Video Marketing</image:caption><image:title>The Goals of Video Marketing</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-marketing-strategy</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Strategy%20vs%20Marketing%20Plan.png</image:loc><image:caption>Marketing Strategy vs Marketing Plan</image:caption><image:title>Marketing Strategy vs Marketing Plan</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Velocity%20Chart%20Case%20Study.png</image:loc><image:caption>Velocity Chart Case Study</image:caption><image:title>Velocity Chart Case Study</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/4%20Clear%20Steps%20for%20Building%20an%20AI%20Marketing%20Strategy.png</image:loc><image:caption>4 Clear Steps for Building an AI Marketing Strategy</image:caption><image:title>4 Clear Steps for Building an AI Marketing Strategy</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Need%20to%20Do%20More%20with%20Less%205%20Game-Changing%20Agile%20Marketing%20Strategies.png</image:loc><image:caption>Need to Do More with Less 5 Game-Changing Agile Marketing Strategies</image:caption><image:title>Need to Do More with Less 5 Game-Changing Agile Marketing Strategies</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>Core Elements of Effective Marketing - Featured Image</image:caption><image:title>Core Elements of Effective Marketing - Featured Image</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color@2x.png</image:loc><image:caption>logo-full-color@2x</image:caption><image:title>logo-full-color@2x</image:title></image:image><lastmod>2025-06-20</lastmod></url><url><loc>https://www.agilesherpas.com/test-blog/role-of-pm-in-agile-marketing-0</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Manifesto%20Principles.png</image:loc><image:caption>Agile Marketing Manifesto Principles</image:caption><image:title>Agile Marketing Manifesto Principles</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20Leadership%20VS%20Servant%20Leadership.png</image:loc><image:caption>Traditional Leadership VS Servant Leadership</image:caption><image:title>Traditional Leadership VS Servant Leadership</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Better%20Project%20Plan%20Quality%20Starts%20with%20Doing%20Less.png</image:loc><image:caption>Why Better Project Plan Quality Starts with Doing Less</image:caption><image:title>Why Better Project Plan Quality Starts with Doing Less</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://www.agilesherpas.com/test-blog/project-management-and-workflow-software-0-1</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Project%20Management%20and%20Workflow%20Visualization%20Features%20to%20Consider.png</image:loc><image:caption>Project Management and Workflow Visualization Features to Consider</image:caption><image:title>Project Management and Workflow Visualization Features to Consider</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Expert%20Insights%20for%20Choosing%20Project%20Management%20&amp;%20Workflow%20Software.png</image:loc><image:caption>Expert Insights for Choosing Project Management &amp; Workflow Software</image:caption><image:title>Expert Insights for Choosing Project Management &amp; Workflow Software</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2024-07-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/how-an-agile-marketing-process-makes-good-marketing-teams-great</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Process%20-%20Feature%20Image.png</image:loc><image:caption>Agile Marketing Process - Feature Image</image:caption><image:title>Agile Marketing Process - Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketing%20Effectiveness%20Begins%20with%20Being%20Customer-Centric.png</image:loc><image:caption>Why Marketing Effectiveness Begins with Being Customer-Centric</image:caption><image:title>Why Marketing Effectiveness Begins with Being Customer-Centric</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Silos%20in%20Marketing.png</image:loc><image:caption>Silos in Marketing</image:caption><image:title>Silos in Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/So%20You%20Think%20Your%20Marketing%20Process%20is%20Working%20Think%20again%20Feature%20Image.jpg</image:loc><image:caption>So You Think Your Marketing Process is Working Think again Feature Image</image:caption><image:title>So You Think Your Marketing Process is Working Think again Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Retrospective.png</image:loc><image:caption>Agile Retrospective</image:caption><image:title>Agile Retrospective</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Common%20Pitfalls%20When%20Adopting%20an%20Agile%20Marketing%20Process.png</image:loc><image:caption>Common Pitfalls When Adopting an Agile Marketing Process</image:caption><image:title>Common Pitfalls When Adopting an Agile Marketing Process</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketing%20Leaders%20Are%20Embracing%20the%20Agile%20Marketing%20Process.png</image:loc><image:caption>Why Marketing Leaders Are Embracing the Agile Marketing Process</image:caption><image:title>Why Marketing Leaders Are Embracing the Agile Marketing Process</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-marketing-teams</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20and%20Agile%20CoE%20Can%20Help%20Non-Technical%20Teams%20Go%20Agile.png</image:loc><image:caption>How and Agile CoE Can Help Non-Technical Teams Go Agile</image:caption><image:title>How and Agile CoE Can Help Non-Technical Teams Go Agile</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/modified-spotify-funnel-teams.png</image:loc><image:caption>modified-spotify-funnel-teams</image:caption><image:title>modified-spotify-funnel-teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/bottleneck-bill.jpg</image:loc><image:caption>bottleneck-bill</image:caption><image:title>bottleneck-bill</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Should%20be%20Organized%20Around%20the%20Customer%5B1920x1080%5D.jpg</image:loc><image:caption>Agile 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-12-11-at-13_41_51-300x206.png</image:loc><image:caption>Screen-Shot-2019-12-11-at-13_41_51-300x206</image:caption><image:title>Screen-Shot-2019-12-11-at-13_41_51-300x206</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/how-to-manage-unplanned-work</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Challenges%20Facing%20Agility%20in%20Marketing%20in%202021.jpg</image:loc><image:caption>5 Challenges Facing Agility in Marketing in 2021</image:caption><image:title>5 Challenges Facing Agility in Marketing in 2021</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Apr-06-2021-01-52-13-77-PM.jpg</image:loc><image:caption>Featured 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Learn</image:caption><image:title>Measure to Learn</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Establish%20Service%20Level%20Agreements.jpg</image:loc><image:caption>Establish Service Level Agreements</image:caption><image:title>Establish Service Level 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Limits</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/scaled-agile-framework-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Lean-Agile-Leadership_F04.svg</image:loc><image:caption>Lean-Agile-Leadership_F04</image:caption><image:title>Lean-Agile-Leadership_F04</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile_Release_Train_F08-1.svg</image:loc><image:caption>Agile_Release_Train_F08-1</image:caption><image:title>Agile_Release_Train_F08-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Cross-functional%20team.jpg</image:loc><image:caption>Cross-functional 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SAFe</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-training-70-20-10</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Operations%20The%20Unsung%20Hero%20of%20Marketing%20Success%20Feature%20Image.jpg</image:loc><image:caption>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:caption><image:title>Marketing Operations The Unsung Hero of Marketing Success Feature 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OS</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/37228b91-873e-4918-90bd-14bc04d428e6</loc><lastmod>2026-05-21</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/4d3a9c4d-4df7-4582-96ba-51c07bf73f3e</loc><lastmod>2026-02-11</lastmod></url><url><loc>https://www.agilesherpas.com/blog/how-to-improve-prioritization</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/When%20Crossfunctional%20Marketing%20Teams%20Make%20Sense%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>When Crossfunctional Marketing Teams Make Sense [1920x1080] Header</image:caption><image:title>When Crossfunctional Marketing Teams Make Sense [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/sylvain-mauroux-m6wbWMF6p9s-unsplash.jpg</image:loc><image:caption>sylvain-mauroux-m6wbWMF6p9s-unsplash</image:caption><image:title>sylvain-mauroux-m6wbWMF6p9s-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Consider%20how%20They%20Will%20Be%20Integrated%20Into%20Your%20Process.png</image:loc><image:caption>Consider how They Will Be Integrated Into Your Process</image:caption><image:title>Consider how They Will Be Integrated Into Your 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Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-05-18-at-11_02_17-1024x566.png</image:loc><image:caption>Screen-Shot-2019-05-18-at-11_02_17-1024x566</image:caption><image:title>Screen-Shot-2019-05-18-at-11_02_17-1024x566</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-05-18-at-11_02_29.png</image:loc><image:caption>Screen-Shot-2019-05-18-at-11_02_29</image:caption><image:title>Screen-Shot-2019-05-18-at-11_02_29</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Monica_Georgieff_cropped.jpg</image:loc><image:caption>Monica_Georgieff_cropped</image:caption><image:title>Monica_Georgieff_cropped</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Reasons%20Your%20Startup%20Needs%20Agile%20Marketing%20%5B1920x1080%5D.jpg</image:loc><image:caption>5 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Teams[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Screen-Shot-2019-05-18-at-11_02_38.png</image:loc><image:caption>Screen-Shot-2019-05-18-at-11_02_38</image:caption><image:title>Screen-Shot-2019-05-18-at-11_02_38</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-transformation-vs-agile-adoption</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Adoption%20VS%20Agile%20Transformation%20-%20Body%20Image%204%20-%20Transformation%20Stages.png</image:loc><image:caption>Agile Adoption VS Agile Transformation - Body Image 4 - Transformation Stages</image:caption><image:title>Agile Adoption VS Agile Transformation - Body Image 4 - Transformation Stages</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report 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FAQs</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Adoption%20VS%20Agile%20Transformation%20-%20Body%20Image%202%20-%20Agile%20Transformation.png</image:loc><image:caption>Agile Adoption VS Agile Transformation - Body Image 2 - Agile Transformation</image:caption><image:title>Agile Adoption VS Agile Transformation - Body Image 2 - Agile Transformation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Adoption%20VS%20Agile%20Transformation%20-%20Body%20Image%201%20-%20Agile%20Adoption.png</image:loc><image:caption>Agile Adoption VS Agile Transformation - Body Image 1 - Agile Adoption</image:caption><image:title>Agile Adoption VS Agile Transformation - Body Image 1 - Agile Adoption</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Adoption%20VS%20Agile%20Transformation%20-%20Body%20Image%203%20-%20Leaders%20Role.png</image:loc><image:caption>Agile Adoption VS Agile Transformation - Body Image 3 - Leaders Role</image:caption><image:title>Agile Adoption VS Agile 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Agility</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.agilesherpas.com/blog/ca-agile-marketing-journey</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/CA%E2%80%99s%20Agile%20Marketing%20Journey%20%5B1920x1080%5D.jpg</image:loc><image:caption>CA’s Agile Marketing Journey [1920x1080]</image:caption><image:title>CA’s Agile Marketing Journey [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Agile%20Marketing%20Without%20Agile%20Leadership%20Is%20Doomed%20to%20Fail%20Feature%20Image.jpg</image:loc><image:caption>Why Agile Marketing Without Agile Leadership Is Doomed to Fail Feature Image</image:caption><image:title>Why Agile Marketing Without Agile Leadership Is Doomed to Fail Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/cam.jpeg</image:loc><image:caption>cam</image:caption><image:title>cam</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20is%20Agile%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>What is Agile Marketing - Featured Image</image:caption><image:title>What is Agile Marketing - Featured Image</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/estimating-based-on-hours-vs-effort</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/how%20to%20measure%20business%20agility.png</image:loc><image:caption>how to measure business agility</image:caption><image:title>how to measure business agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/linkedin-sales-solutions-YDVdprpgHv4-unsplash.jpeg</image:loc><image:caption>linkedin-sales-solutions-YDVdprpgHv4-unsplash</image:caption><image:title>linkedin-sales-solutions-YDVdprpgHv4-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Estimating%20Based%20on%20Hours%20vs%20Effort.png</image:loc><image:caption>Estimating Based on Hours vs Effort</image:caption><image:title>Estimating Based on Hours vs Effort</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Hourly%20Estimation%20VS%20Effort%20Estimation.png</image:loc><image:caption>Hourly Estimation VS Effort Estimation</image:caption><image:title>Hourly Estimation VS Effort Estimation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/T-Shirt%20Sizes%20Estimation.png</image:loc><image:caption>T-Shirt Sizes Estimation</image:caption><image:title>T-Shirt Sizes Estimation</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Story%20Point%20Matrix.png</image:loc><image:caption>Story Point Matrix</image:caption><image:title>Story Point Matrix</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/corporate-agility-culture</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Is%20Your%20Organizational%20Culture%20Ready%20for%20Corporate%20Agility.jpg</image:loc><image:caption>Is Your Organizational Culture Ready for Corporate Agility</image:caption><image:title>Is Your Organizational Culture Ready for Corporate Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Roles%20and%20responsibilities.png</image:loc><image:caption>Roles and responsibilities</image:caption><image:title>Roles and responsibilities</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://www.agilesherpas.com/blog/benefits-of-collaborative-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Set%20up%20an%20Analysis%20and%20Reporting%20Process.png</image:loc><image:caption>Set up an Analysis and Reporting Process</image:caption><image:title>Set up an Analysis and Reporting Process</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Combined%20Budgets.jpg</image:loc><image:caption>Combined Budgets</image:caption><image:title>Combined Budgets</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Collaboration%20Marketing.png</image:loc><image:caption>Benefits of Collaboration Marketing</image:caption><image:title>Benefits of Collaboration Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20is%20Business%20Agility%20Everything%20You%20Need%20to%20Know%20About%20the%2021st%20Century%E2%80%99s%20Most%20Important%20Trend.png</image:loc><image:caption>What is Business Agility Everything You Need to Know About the 21st Century’s Most Important Trend</image:caption><image:title>What is Business Agility Everything You Need to Know About the 21st Century’s Most Important Trend</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Marketing%20Operations.png</image:loc><image:caption>What Is Marketing Operations</image:caption><image:title>What Is Marketing Operations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Build%20an%20Effective%20Collaborative%20Marketing%20Relationship.png</image:loc><image:caption>How to Build an Effective Collaborative Marketing Relationship</image:caption><image:title>How to Build an Effective Collaborative Marketing Relationship</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Roles%20&amp;%20Meetings.png</image:loc><image:caption>Agile Marketing Roles &amp; Meetings</image:caption><image:title>Agile Marketing Roles &amp; Meetings</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-marketing-job-descriptions</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Job%20Descriptions%20(2).png</image:loc><image:caption>Agile Marketing Job Descriptions (2)</image:caption><image:title>Agile Marketing Job Descriptions (2)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Job%20Descriptions%20(1)-1.png</image:loc><image:caption>Agile Marketing Job Descriptions (1)-1</image:caption><image:title>Agile Marketing Job Descriptions (1)-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20CMOs%20Should%20Care%20About%20Agile%20Marketing%5B1920x1080%5D.jpg</image:loc><image:caption>Why CMOs Should Care About Agile Marketing[1920x1080]</image:caption><image:title>Why CMOs Should Care About Agile 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Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Is%20Just%20Liquor%20and%20Guessing.jpg</image:loc><image:caption>Marketing Is Just Liquor and Guessing</image:caption><image:title>Marketing Is Just Liquor and Guessing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Jun-30-2021-09-21-55-13-AM.jpg</image:loc><image:caption>Featured Image-Jun-30-2021-09-21-55-13-AM</image:caption><image:title>Featured Image-Jun-30-2021-09-21-55-13-AM</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-vs-scrum</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Scrum.png</image:loc><image:caption>What Is Scrum</image:caption><image:title>What Is Scrum</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Manifesto.png</image:loc><image:caption>The Agile Manifesto</image:caption><image:title>The Agile Manifesto</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Selecting%20the%20Agile%20Framework%20-%20Featured%20Image.png</image:loc><image:caption>Selecting the Agile Framework - Featured Image</image:caption><image:title>Selecting the Agile Framework - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Marketers%20Choose%20a%20Hybrid%20Agile%20Approach%5B1920x1080%5D.jpg</image:loc><image:caption>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:caption><image:title>Why Marketers Choose a Hybrid Agile Approach[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20vs%20Scrum%20Everything%20You%20Need%20to%20Know.png</image:loc><image:caption>Agile vs Scrum Everything You Need to Know</image:caption><image:title>Agile vs Scrum Everything You Need to Know</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Scrum%20Master%20vs%20Product%20Owner.png</image:loc><image:caption>Scrum Master vs Product Owner</image:caption><image:title>Scrum Master vs Product Owner</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Agile.png</image:loc><image:caption>What Is Agile</image:caption><image:title>What Is Agile</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/5-trademarks-of-an-agile-business</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Trademarks%20that%20All%20(Truly)%20Agile%20Businesses%20Share-1.jpeg</image:loc><image:caption>5 Trademarks that All (Truly) Agile Businesses Share-1</image:caption><image:title>5 Trademarks that All (Truly) Agile Businesses Share-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/pexels-rodnae-productions-9034261-1.jpeg</image:loc><image:caption>pexels-rodnae-productions-9034261-1</image:caption><image:title>pexels-rodnae-productions-9034261-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Get%20the%20Most%20From%20Business%20Agility%20Training.png</image:loc><image:caption>How to Get the Most From Business Agility Training</image:caption><image:title>How to Get the Most From Business Agility Training</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20trademarks%20for%20agile%20businesses.png</image:loc><image:caption>5 trademarks for agile businesses</image:caption><image:title>5 trademarks for agile businesses</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/industries</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Thumbnail%20-%20Finance%201.jpg</image:loc><image:caption>Industry Page - Thumbnail - Finance 1</image:caption><image:title>Industry Page - Thumbnail - Finance 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Hero%20Image%201.png</image:loc><image:caption>Industry Page - Hero Image 1</image:caption><image:title>Industry Page - Hero Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Thumbnail%20-%20Banking%201.jpg</image:loc><image:caption>Industry Page - Thumbnail - Banking 1</image:caption><image:title>Industry Page - Thumbnail - Banking 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Thumbnail%20-%20Healthcare%201%20(1).jpg</image:loc><image:caption>Industry Page - Thumbnail - Healthcare 1 (1)</image:caption><image:title>Industry Page - Thumbnail - Healthcare 1 (1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Thumbnail%20-%20Insurance%201.jpg</image:loc><image:caption>Industry Page - Thumbnail - Insurance 1</image:caption><image:title>Industry Page - Thumbnail - Insurance 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Industry%20Page%20-%20Thumbnail%20-%20Pharma%201.jpg</image:loc><image:caption>Industry Page - Thumbnail - Pharma 1</image:caption><image:title>Industry Page - Thumbnail - Pharma 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-03-20</lastmod></url><url><loc>https://www.agilesherpas.com/blog/ai-transformation</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Overcoming%20AI%20Transformation%20Challenges.png</image:loc><image:caption>Overcoming AI Transformation Challenges</image:caption><image:title>Overcoming AI Transformation Challenges</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Imperative%20for%20Marketing%20Leaders.png</image:loc><image:caption>The Imperative for Marketing Leaders</image:caption><image:title>The Imperative for Marketing Leaders</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Much%20Does%20an%20Agile%20Transformation%20Cost.png</image:loc><image:caption>How Much Does an Agile Transformation Cost</image:caption><image:title>How Much Does an Agile Transformation Cost</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Enterprise%20AI%20-%20Feature%20Image%20-%20Option%202.png</image:loc><image:caption>Enterprise AI - Feature Image - Option 2</image:caption><image:title>Enterprise AI - Feature Image - Option 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AI%20Transformation%20-%20Featured%20Image%20-%20Option%203.png</image:loc><image:caption>AI Transformation - Featured Image - Option 3</image:caption><image:title>AI Transformation - Featured Image - Option 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/must-have-marketing-skills</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Core%20Elements%20of%20Effective%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>Core Elements of Effective Marketing - Featured Image</image:caption><image:title>Core Elements of Effective Marketing - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Writing.png</image:loc><image:caption>Writing</image:caption><image:title>Writing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping.png</image:loc><image:caption>Value Stream Mapping</image:caption><image:title>Value Stream Mapping</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/agile%20email%20marketing.png</image:loc><image:caption>agile email marketing</image:caption><image:title>agile email marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/A%20B%20Testing%20Process.png</image:loc><image:caption>A B Testing Process</image:caption><image:title>A B Testing Process</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Project%20Management%20Marketing.png</image:loc><image:caption>Project Management Marketing</image:caption><image:title>Project Management Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%20Challenge%20Related%20to%20Developing%20Marketing%20Operations%20Talent.png</image:loc><image:caption>Top Challenge Related to Developing Marketing Operations Talent</image:caption><image:title>Top Challenge Related to Developing Marketing Operations Talent</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Must-Have%20Marketing%20Skills%20for%202024.png</image:loc><image:caption>Must-Have Marketing Skills for 2024</image:caption><image:title>Must-Have Marketing Skills for 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-vs-waterfall-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/collins-lesulie-Q7QM2WSOTs4-unsplash.jpg</image:loc><image:caption>collins-lesulie-Q7QM2WSOTs4-unsplash</image:caption><image:title>collins-lesulie-Q7QM2WSOTs4-unsplash</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Operations%20The%20Unsung%20Hero%20of%20Marketing%20Success%20Feature%20Image.jpg</image:loc><image:caption>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:caption><image:title>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-19</lastmod></url><url><loc>https://www.agilesherpas.com/services/agile-marketing/transformation</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/AS_Mountain%20Graphic3.png</image:loc><image:caption>AS_Mountain Graphic3</image:caption><image:title>AS_Mountain Graphic3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/general/middle-aged-woman-presenting-in-meeting-400x400.jpg</image:loc><image:caption>middle-aged-woman-presenting-in-meeting-400x400</image:caption><image:title>middle-aged-woman-presenting-in-meeting-400x400</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/dark/business-progress-bar-2-streamline-sharp.svg</image:loc><image:caption>business-progress-bar-2-streamline-sharp</image:caption><image:title>business-progress-bar-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/darci-helbing.jpg</image:loc><image:caption>darci-helbing</image:caption><image:title>darci-helbing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/dark/shield-check-streamline-sharp.svg</image:loc><image:caption>shield-check-streamline-sharp</image:caption><image:title>shield-check-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/color-palette-streamline-sharp.svg</image:loc><image:caption>color-palette-streamline-sharp</image:caption><image:title>color-palette-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/dark/multiple-stars-streamline-sharp.svg</image:loc><image:caption>multiple-stars-streamline-sharp</image:caption><image:title>multiple-stars-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/dark/critical-thinking-2-streamline-sharp.svg</image:loc><image:caption>critical-thinking-2-streamline-sharp</image:caption><image:title>critical-thinking-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/general/woman-pointing-out-information-on-a-screen-to-her-coworkers-400x400.jpg</image:loc><image:caption>woman-pointing-out-information-on-a-screen-to-her-coworkers-400x400</image:caption><image:title>woman-pointing-out-information-on-a-screen-to-her-coworkers-400x400</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/critical-thinking-2-streamline-sharp.svg</image:loc><image:caption>critical-thinking-2-streamline-sharp</image:caption><image:title>critical-thinking-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/arrow-cursor-click-2-streamline-sharp.svg</image:loc><image:caption>arrow-cursor-click-2-streamline-sharp</image:caption><image:title>arrow-cursor-click-2-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-small-02.webp</image:loc><image:caption>topography-small-02</image:caption><image:title>topography-small-02</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Transformation%20by%20the%20Numbers.jpg</image:loc><image:caption>Agile Transformation by the Numbers</image:caption><image:title>Agile Transformation by the Numbers</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/user-experience-design-streamline-sharp.svg</image:loc><image:caption>user-experience-design-streamline-sharp</image:caption><image:title>user-experience-design-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/zoom-in-area-streamline-sharp.svg</image:loc><image:caption>zoom-in-area-streamline-sharp</image:caption><image:title>zoom-in-area-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/summit-streamline-sharp.svg</image:loc><image:caption>summit-streamline-sharp</image:caption><image:title>summit-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/hierarchy-3-streamline-sharp.svg</image:loc><image:caption>hierarchy-3-streamline-sharp</image:caption><image:title>hierarchy-3-streamline-sharp</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/custom-video-thumbnails/Cost%20of%20an%20Agile%20Transformation%20Thumbnail.png</image:loc><image:caption>Cost of an Agile Transformation Thumbnail</image:caption><image:title>Cost of an Agile Transformation Thumbnail</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/testimonials/reynoud-foppen.jpg</image:loc><image:caption>reynoud-foppen</image:caption><image:title>reynoud-foppen</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/icons/white/pathfinder-circle-crop-streamline-sharp.svg</image:loc><image:caption>pathfinder-circle-crop-streamline-sharp</image:caption><image:title>pathfinder-circle-crop-streamline-sharp</image:title></image:image><lastmod>2025-01-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-marketing-challenges</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/traditional_vs_agile_planning-1024x554.png</image:loc><image:caption>traditional_vs_agile_planning-1024x554</image:caption><image:title>traditional_vs_agile_planning-1024x554</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Difficulties%20Communicating%20with%20Other%20Teams.jpg</image:loc><image:caption>Difficulties Communicating with Other Teams</image:caption><image:title>Difficulties Communicating with Other Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Managing%20Unplanned%20Work.jpg</image:loc><image:caption>Managing Unplanned Work</image:caption><image:title>Managing Unplanned Work</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Reverting%20to%20Old%20Practices.jpg</image:loc><image:caption>Reverting to Old Practices</image:caption><image:title>Reverting to Old Practices</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Estimating%20Capacity.jpg</image:loc><image:caption>Estimating Capacity</image:caption><image:title>Estimating Capacity</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Teams%20Don%E2%80%99t%20Need%20a%20Scrum%20Master.%20Here%E2%80%99s%20What%20They%20Need%20Instead.%20%5B1920x1080%5D%20Header.jpg</image:loc><image:caption>Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead. [1920x1080] Header</image:caption><image:title>Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead. [1920x1080] Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Challenges%20Facing%20Agility%20in%20Marketing%20in%202021.jpg</image:loc><image:caption>5 Challenges Facing Agility in Marketing in 2021</image:caption><image:title>5 Challenges Facing Agility in Marketing in 2021</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/enable-and-sustain-marketing-agility.jpg</image:loc><image:caption>enable-and-sustain-marketing-agility</image:caption><image:title>enable-and-sustain-marketing-agility</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/invest-in-agile-training/</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Finding-Your-Place-on-the-Agile-Adoption-Curve.jpg</image:loc><image:caption>Finding-Your-Place-on-the-Agile-Adoption-Curve</image:caption><image:title>Finding-Your-Place-on-the-Agile-Adoption-Curve</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Screen%20Shot%202020-05-26%20at%2020.56.58.png</image:loc><image:caption>Screen Shot 2020-05-26 at 20.56.58</image:caption><image:title>Screen Shot 2020-05-26 at 20.56.58</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Traditional%20vs%20Agile%20Performance%20Management.jpg</image:loc><image:caption>Traditional vs Agile Performance Management</image:caption><image:title>Traditional vs Agile Performance Management</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Do%20You%20Need%20an%20Agile%20Marketing%20Certification%5B1920x1080%5D.jpg</image:loc><image:caption>Do You Need an Agile Marketing Certification[1920x1080]</image:caption><image:title>Do You Need an Agile Marketing Certification[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/More%20Components%20for%20Evaluating%20Agile%20Investment.jpg</image:loc><image:caption>More Components for Evaluating Agile Investment</image:caption><image:title>More Components for Evaluating Agile Investment</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Reasons%20to%20Invest%20in%20Agile%20Training%5B1920x1080%5D(1).jpg</image:loc><image:caption>10 Reasons to Invest in Agile Training[1920x1080](1)</image:caption><image:title>10 Reasons to Invest in Agile Training[1920x1080](1)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Invest%20in%20Agile%20Training.jpg</image:loc><image:caption>Why Invest in Agile Training</image:caption><image:title>Why Invest in Agile Training</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://www.agilesherpas.com/blog/invest-in-marketing-agility</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Digital%20Kanban%20Board.jpg</image:loc><image:caption>Digital Kanban Board</image:caption><image:title>Digital Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Jun-07-2021-07-51-19-57-PM.jpg</image:loc><image:caption>Featured Image-Jun-07-2021-07-51-19-57-PM</image:caption><image:title>Featured Image-Jun-07-2021-07-51-19-57-PM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/A%20Perfect%20Transformation%20Plan%20Wont%20Make%20You%20Agile%20Feature%20Image.jpg</image:loc><image:caption>A Perfect Transformation Plan Wont Make You Agile Feature Image</image:caption><image:title>A Perfect Transformation Plan Wont Make You Agile Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20People-1.jpg</image:loc><image:caption>Agile People-1</image:caption><image:title>Agile People-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-1.png</image:loc><image:caption>Course-Comparison-1</image:caption><image:title>Course-Comparison-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Operations%20The%20Unsung%20Hero%20of%20Marketing%20Success%20Feature%20Image.jpg</image:loc><image:caption>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:caption><image:title>Marketing Operations The Unsung Hero of Marketing Success Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Courses.jpg</image:loc><image:caption>Agile Courses</image:caption><image:title>Agile 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Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Simple%20Trello%20Board.mkv</video:content_loc><video:duration>117</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/90%20Day%20Jumpstart_Extended_v2_1.mp4/medium.jpg</video:thumbnail_loc><video:title>90 Day Jumpstart_Extended_v2_1</video:title><video:description>90 Day Jumpstart_Extended_v2_1</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/90%20Day%20Jumpstart_Extended_v2_1.mp4</video:content_loc><video:duration>136</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Content%20Marketing%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Content Marketing Board</video:title><video:description>Content Marketing Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Content%20Marketing%20Board.mkv</video:content_loc><video:duration>240</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Design%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Design Board</video:title><video:description>Design Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Design%20Board.mkv</video:content_loc><video:duration>307</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4/medium.jpg</video:thumbnail_loc><video:title>Step 1 Identify the Constraint</video:title><video:description>Step 1 Identify the Constraint</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Advanced%20Digital%20Marketing%20Board%202.0.mkv/medium.jpg</video:thumbnail_loc><video:title>Advanced Digital Marketing Board 2.0</video:title><video:description>Advanced Digital Marketing Board 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Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Event%20Management%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>Event Management Board</video:title><video:description>Event Management Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Event%20Management%20Board.mkv</video:content_loc><video:duration>252</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SEO%20Board.mkv/medium.jpg</video:thumbnail_loc><video:title>SEO Board</video:title><video:description>SEO Board</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SEO%20Board.mkv</video:content_loc><video:duration>195</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Setting%20and%20reaching%20goals%20with%20OKRs.png</image:loc><image:caption>Setting and reaching goals with OKRs</image:caption><image:title>Setting and reaching goals with OKRs</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Management%20Challenges%20of%20Modern%20Marketing%20Organizations.png</image:loc><image:caption>10 Management Challenges of Modern Marketing Organizations</image:caption><image:title>10 Management Challenges of Modern Marketing Organizations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-medium-01.webp</image:loc><image:caption>topography-medium-01</image:caption><image:title>topography-medium-01</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/2024%20Marketing%20Trends%20to%20Follow%20(and%20to%20Ignore).png</image:loc><image:caption>2024 Marketing Trends to Follow (and to Ignore)</image:caption><image:title>2024 Marketing Trends to Follow (and to Ignore)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202024%20Cover%20-%20Large.png</image:loc><image:caption>SOAM 2024 Cover - Large</image:caption><image:title>SOAM 2024 Cover - Large</image:title></image:image><lastmod>2024-08-07</lastmod></url><url><loc>https://www.agilesherpas.com/blog</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4/medium.jpg</video:thumbnail_loc><video:title>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:title><video:description>Getting Your Mind Right The Mindset Behind Change-Ready Marketing</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Getting%20Your%20Mind%20Right%20The%20Mindset%20Behind%20Change-Ready%20Marketing.mp4</video:content_loc><video:duration>52</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4/medium.jpg</video:thumbnail_loc><video:title>The Processes That Make You Change-Ready (For Real This Time)</video:title><video:description>The Processes That Make You Change-Ready (For Real This Time)</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Processes%20That%20Make%20You%20Change-Ready%20(For%20Real%20This%20Time).mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4/medium.jpg</video:thumbnail_loc><video:title>Step 1 Identify the Constraint</video:title><video:description>Step 1 Identify the Constraint</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Step%201%20Identify%20the%20Constraint.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Fix%20a%20Broken%20Agile%20Standup%20A%20Guide%20for%20Marketing%20Teams.png</image:loc><image:caption>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:caption><image:title>How to Fix a Broken Agile Standup A Guide for Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Marketing%20Operations.png</image:loc><image:caption>What Is Marketing Operations</image:caption><image:title>What Is Marketing Operations</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Understanding%20the%20Role%20of%20PMs%20in%20Agile%20Marketing.png</image:loc><image:caption>Understanding the Role of PMs in Agile Marketing</image:caption><image:title>Understanding the Role of PMs in Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Riding%20the%20Waves%20of%20Marketing%20Change%20Without%20Losing%20Your%20Mind%20-%20Featured%20Image.jpg</image:loc><image:caption>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:caption><image:title>Riding the Waves of Marketing Change Without Losing Your Mind - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Solutions%20for%2012%20Common%20Marketing%20Challenges.png</image:loc><image:caption>Solutions for 12 Common Marketing Challenges</image:caption><image:title>Solutions for 12 Common Marketing Challenges</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Better%20Project%20Plan%20Quality%20Starts%20with%20Doing%20Less.png</image:loc><image:caption>Why Better Project Plan Quality Starts with Doing Less</image:caption><image:title>Why Better Project Plan Quality Starts with Doing Less</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Workflows%20-%20Featured%20Image.png</image:loc><image:caption>Agile Marketing Workflows - Featured Image</image:caption><image:title>Agile Marketing Workflows - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Stop%20Working%20Harder%20Use%20the%20Theory%20of%20Constraints%20to%20Finally%20Get%20ROI%20From%20AI.png</image:loc><image:caption>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:caption><image:title>Stop Working Harder Use the Theory of Constraints to Finally Get ROI From AI</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%202026%20Deep%20Dive%20-%20Featured%20Image.png</image:loc><image:caption>SOAM 2026 Deep Dive - Featured Image</image:caption><image:title>SOAM 2026 Deep Dive - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Agile%20Marketing%20OS%20-%20Featured%20Image.png</image:loc><image:caption>The Agile Marketing OS - Featured Image</image:caption><image:title>The Agile Marketing OS - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20Management%20Helps%20Sales%20&amp;%20Marketing%20Align%20Around%20Common%20Goals%5B1920x1080%5D.jpg</image:loc><image:caption>How Agile Management Helps Sales &amp; Marketing Align Around Common Goals[1920x1080]</image:caption><image:title>How Agile Management Helps Sales &amp; Marketing Align Around Common Goals[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/pexels-rodnae-productions-9034261-1.jpeg</image:loc><image:caption>pexels-rodnae-productions-9034261-1</image:caption><image:title>pexels-rodnae-productions-9034261-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Shared%20Services%20-%20Feature%20Image.png</image:loc><image:caption>Shared Services - Feature Image</image:caption><image:title>Shared Services - Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20is%20Agile%20Marketing%20-%20Featured%20Image.png</image:loc><image:caption>What is Agile Marketing - Featured Image</image:caption><image:title>What is Agile Marketing - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Value%20Stream%20Mapping%20-%20Featured%20Image.png</image:loc><image:caption>Value Stream Mapping - Featured Image</image:caption><image:title>Value Stream Mapping - Featured Image</image:title></image:image><lastmod>2026-04-20</lastmod></url><url><loc>https://www.agilesherpas.com/blog/b2b-agile-marketing-process</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Teams%20Plan%20Flexibly-1.jpg</image:loc><image:caption>Agile Teams Plan Flexibly-1</image:caption><image:title>Agile Teams Plan Flexibly-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Alexander-Novkov.jpg</image:loc><image:caption>Alexander-Novkov</image:caption><image:title>Alexander-Novkov</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Senior%20Agile%20Coaches%20Share%20How%20Newbies%20Can%20Maintain%20Agility%20(3).png</image:loc><image:caption>Senior Agile Coaches Share How Newbies Can Maintain Agility (3)</image:caption><image:title>Senior Agile Coaches Share How Newbies Can Maintain Agility (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Teams%20Focus%20on%20Continuous%20Process%20Improvement.jpg</image:loc><image:caption>Agile Teams Focus on Continuous Process Improvement</image:caption><image:title>Agile Teams Focus on Continuous Process Improvement</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Kanban-Board-Templates-6.png</image:loc><image:caption>Kanban-Board-Templates-6</image:caption><image:title>Kanban-Board-Templates-6</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Jun-29-2021-12-18-44-76-PM.jpg</image:loc><image:caption>Featured Image-Jun-29-2021-12-18-44-76-PM</image:caption><image:title>Featured Image-Jun-29-2021-12-18-44-76-PM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Top%205%20Indicators%20Of%20Top-Performing%20Marketing%20Teams.png</image:loc><image:caption>Top 5 Indicators Of Top-Performing Marketing Teams</image:caption><image:title>Top 5 Indicators Of Top-Performing Marketing Teams</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/enterprise-ai</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/4.%2070-20-10%20Model.png</image:loc><image:caption>4. 70-20-10 Model</image:caption><image:title>4. 70-20-10 Model</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Enterprise%20AI%20-%20Feature%20Image%20-%20Option%202.png</image:loc><image:caption>Enterprise AI - Feature Image - Option 2</image:caption><image:title>Enterprise AI - Feature Image - Option 2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Are%20the%20Prerequisites%20to%20Scaling%20Team%20Agility%20to%20Enterprise%20Agility.png</image:loc><image:caption>What Are the Prerequisites to Scaling Team Agility to Enterprise Agility</image:caption><image:title>What Are the Prerequisites to Scaling Team Agility to Enterprise Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/6.%20AI%20Adoption%20Across%20Marketing%20Agility.png</image:loc><image:caption>6. AI Adoption Across Marketing Agility</image:caption><image:title>6. AI Adoption Across Marketing Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/2.%20Agile%20Mindset%20Acrross%20Marketing%20Success.png</image:loc><image:caption>2. Agile Mindset Acrross Marketing Success</image:caption><image:title>2. Agile Mindset Acrross Marketing Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5.%20Using%20Agility%20to%20Overcome%20Enterprise%20AI%20Implementation%20Challenges.png</image:loc><image:caption>5. Using Agility to Overcome Enterprise AI Implementation Challenges</image:caption><image:title>5. Using Agility to Overcome Enterprise AI Implementation Challenges</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/1.%20AI%20Adoption%20Acoss%20Marketing%20Success.png</image:loc><image:caption>1. AI Adoption Acoss Marketing Success</image:caption><image:title>1. AI Adoption Acoss Marketing Success</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Adoption%20VS%20Agile%20Transformation%20-%20Featured%20Image.png</image:loc><image:caption>Agile Adoption VS Agile Transformation - Featured Image</image:caption><image:title>Agile Adoption VS Agile Transformation - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/3.%20Enterprise%20AI%20Implementation%20Strategies.png</image:loc><image:caption>3. Enterprise AI Implementation Strategies</image:caption><image:title>3. Enterprise AI Implementation Strategies</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/3-agile-marketing-metrics</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20Power%20of%20Hybrid%20Agile%20Marketing%20Frameworks%5B1920x1080%5D.jpg</image:loc><image:caption>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:caption><image:title>The Power of Hybrid Agile Marketing Frameworks[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/WIP.jpg</image:loc><image:caption>WIP</image:caption><image:title>WIP</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/31%20Modern%20Marketing%20Metrics%20What%20to%20Track%20and%20What%20to%20Ignore.png</image:loc><image:caption>31 Modern Marketing Metrics What to Track and What to Ignore</image:caption><image:title>31 Modern Marketing Metrics What to Track and What to Ignore</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Measurement%20vs%20Traditional%20Measurement.jpg</image:loc><image:caption>Agile Marketing Measurement vs Traditional Measurement</image:caption><image:title>Agile Marketing Measurement vs Traditional Measurement</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Screen%20Shot%202020-09-21%20at%2018.28.58.png</image:loc><image:caption>Screen Shot 2020-09-21 at 18.28.58</image:caption><image:title>Screen Shot 2020-09-21 at 18.28.58</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Featured%20Image-Aug-25-2021-01-20-29-97-PM.jpg</image:loc><image:caption>Featured Image-Aug-25-2021-01-20-29-97-PM</image:caption><image:title>Featured Image-Aug-25-2021-01-20-29-97-PM</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-delivery</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Business%20Agility%20Can%20Massively%20Improve%20Your%20Prioritization%20Feature%20Image.jpg</image:loc><image:caption>How Business Agility Can Massively Improve Your Prioritization Feature Image</image:caption><image:title>How Business Agility Can Massively Improve Your Prioritization Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Youre%20not%20Delivering%20Customer%20Value%20Effectively%20Enough%20Article%20Feature%20Image.jpg</image:loc><image:caption>Why Youre not Delivering Customer Value Effectively Enough Article Feature Image</image:caption><image:title>Why Youre not Delivering Customer Value Effectively Enough Article Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20Delivery%20Took%20Over%20Software%20(and%20The%20World)%20-%20Body%20Image%201.png</image:loc><image:caption>How Agile Delivery Took Over Software (and The World) - Body Image 1</image:caption><image:title>How Agile Delivery Took Over Software (and The World) - Body Image 1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20Delivery%20Took%20Over%20Software%20(and%20The%20World)%20-%20Featured%20Image.png</image:loc><image:caption>How Agile Delivery Took Over Software (and The World) - Featured Image</image:caption><image:title>How Agile Delivery Took Over Software (and The World) - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20Delivery%20Took%20Over%20Software%20(and%20The%20World)%20-%20Body%20Image%203.png</image:loc><image:caption>How Agile Delivery Took Over Software (and The World) - Body Image 3</image:caption><image:title>How Agile Delivery Took Over Software (and The World) - Body Image 3</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20Agile%20Delivery%20Took%20Over%20Software%20(and%20The%20World)%20-%20Body%20Image%202.png</image:loc><image:caption>How Agile Delivery Took Over Software (and The World) - Body Image 2</image:caption><image:title>How Agile Delivery Took Over Software (and The World) - Body Image 2</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/cross-functional-agile-marketing-teams</loc><video:video><video:thumbnail_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4/medium.jpg</video:thumbnail_loc><video:title>If You Cannot Fix It Make It Visible</video:title><video:description>If You Cannot Fix It Make It Visible</video:description><video:content_loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/If%20You%20Cannot%20Fix%20It%20Make%20It%20Visible.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/Piloting-Cross-Functional-Teams-478x1024.png</image:loc><image:caption>Piloting-Cross-Functional-Teams-478x1024</image:caption><image:title>Piloting-Cross-Functional-Teams-478x1024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Roles%20&amp;%20Meetings.png</image:loc><image:caption>Agile Marketing Roles &amp; Meetings</image:caption><image:title>Agile Marketing Roles &amp; Meetings</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/t-shaped-web-marketer.gif</image:loc><image:caption>t-shaped-web-marketer</image:caption><image:title>t-shaped-web-marketer</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/3%20Steps%20on%20the%20Path%20to%20Cross%20Functional%20Agile%20Marketing%20Teams%5B1920x1080%5D.jpg</image:loc><image:caption>3 Steps on the Path to Cross Functional Agile Marketing Teams[1920x1080]</image:caption><image:title>3 Steps on the Path to Cross Functional Agile Marketing Teams[1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Course-Comparison-2.png</image:loc><image:caption>Course-Comparison-2</image:caption><image:title>Course-Comparison-2</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/How%20to%20Build%20Customer-Centric%20Marketing%20in%20a%20Noisy%2c%20Demanding%20World.jpg</image:loc><image:caption>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:caption><image:title>How to Build Customer-Centric Marketing in a Noisy, Demanding World</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Imported_Blog_Media/spotify-model-1.png</image:loc><image:caption>spotify-model-1</image:caption><image:title>spotify-model-1</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/f92d2fef-da2a-4311-baa9-a3248ef0b078/d58492d2-761b-4bc9-936a-853287dc7852</loc><lastmod>2025-10-29</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-management-in-agile-organizations</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Team%20Management%20-%20Featured%20Image.png</image:loc><image:caption>Agile Team Management - Featured Image</image:caption><image:title>Agile Team Management - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/More%20than%2050%25%20of%20Managers%20feel%20Burned%20Out.png</image:loc><image:caption>More than 50% of Managers feel Burned Out</image:caption><image:title>More than 50% of Managers feel Burned Out</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20an%20Agile%20Organization.png</image:loc><image:caption>What Is an Agile Organization</image:caption><image:title>What Is an Agile Organization</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Why%20Agile%20Management%20Is%20Key%20to%20Unlocking%20Business%20Agility.png</image:loc><image:caption>Why Agile Management Is Key to Unlocking Business Agility</image:caption><image:title>Why Agile Management Is Key to Unlocking Business Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/The%20New%20Role%20of%20Managers%20in%20Agile%20Organizations%20Feature%20Image.jpg</image:loc><image:caption>The New Role of Managers in Agile Organizations Feature Image</image:caption><image:title>The New Role of Managers in Agile Organizations Feature Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://www.agilesherpas.com/blog/benefits-of-agile-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20Challenges%20During%20the%20Pandemic.png</image:loc><image:caption>Marketing Challenges During the Pandemic</image:caption><image:title>Marketing Challenges During the Pandemic</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Marketing%20Components.png</image:loc><image:caption>Agile Marketing Components</image:caption><image:title>Agile Marketing Components</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Reasons%20for%20Adopting%20Agile%20Marketing.png</image:loc><image:caption>Reasons for Adopting Agile Marketing</image:caption><image:title>Reasons for Adopting Agile Marketing</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Content%20Marketing%20Process.png</image:loc><image:caption>Agile Content Marketing Process</image:caption><image:title>Agile Content Marketing Process</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Kanban%20Board.jpg</image:loc><image:caption>Kanban Board</image:caption><image:title>Kanban Board</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Frameworks%20Popularity%20in%202024.png</image:loc><image:caption>Agile Frameworks Popularity in 2024</image:caption><image:title>Agile Frameworks Popularity in 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Manifesto%20PDF%20%5B1920x1080%5D.jpg</image:loc><image:caption>Agile Manifesto PDF [1920x1080]</image:caption><image:title>Agile Manifesto PDF [1920x1080]</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Fryrear.Andrea.jpeg</image:loc><image:caption>Fryrear.Andrea</image:caption><image:title>Fryrear.Andrea</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Agile%20Marketing%20Stats%20You%20Need%20to%20Know.png</image:loc><image:caption>Benefits of Agile Marketing Stats You Need to Know</image:caption><image:title>Benefits of Agile Marketing Stats You Need to Know</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Implementation%20Outcomes.png</image:loc><image:caption>Agile Implementation Outcomes</image:caption><image:title>Agile Implementation Outcomes</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Benefits%20of%20Agile%20Marketing%202024.png</image:loc><image:caption>Benefits of Agile Marketing 2024</image:caption><image:title>Benefits of Agile Marketing 2024</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/WIP%20it%20Good%20The%20Many%20Powers%20of%20WIP%20Limits%20for%20Agile%20Marketing%20%5B1920x1080%5D-1.jpg</image:loc><image:caption>WIP it Good The Many Powers of WIP Limits for Agile Marketing [1920x1080]-1</image:caption><image:title>WIP it Good The Many Powers of WIP Limits for Agile Marketing [1920x1080]-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/insurance-financial-services-company-case-study</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/symbol-on-dark.svg</image:loc><image:caption>symbol-on-dark</image:caption><image:title>symbol-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Insurance%20&amp;%20Financial%20Services%20Company%20Case%20Study%20Header.png</image:loc><image:caption>Insurance &amp; Financial Services Company Case Study Header</image:caption><image:title>Insurance &amp; Financial Services Company Case Study Header</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Velocity%20Chart.png</image:loc><image:caption>Velocity Chart</image:caption><image:title>Velocity Chart</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Velocity%20Chart%20Case%20Study.png</image:loc><image:caption>Velocity Chart Case Study</image:caption><image:title>Velocity Chart Case Study</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Team%20Roles.png</image:loc><image:caption>Agile Team Roles</image:caption><image:title>Agile Team Roles</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/cta-mountain-range.svg</image:loc><image:caption>cta-mountain-range</image:caption><image:title>cta-mountain-range</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-on-dark.svg</image:loc><image:caption>logo-on-dark</image:caption><image:title>logo-on-dark</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Example%20of%20a%20Kanban%20board%20visualization%20in%20SmartSheet-1.png</image:loc><image:caption>Example of a Kanban board visualization in SmartSheet-1</image:caption><image:title>Example of a Kanban board visualization in SmartSheet-1</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/backgrounds/topography-medium-01.webp</image:loc><image:caption>topography-medium-01</image:caption><image:title>topography-medium-01</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Quarterly%20Big%20Room%20Planning.png</image:loc><image:caption>Quarterly Big Room Planning</image:caption><image:title>Quarterly Big Room Planning</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Retrospective%20template%20often%20used%20by%20the%20Kaizen%20team%2c%20hosted%20in%20Miro.png</image:loc><image:caption>Retrospective template often used by the Kaizen team, hosted in Miro</image:caption><image:title>Retrospective template often used by the Kaizen team, hosted in Miro</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Agile%20Intake%20Process.png</image:loc><image:caption>Agile Intake Process</image:caption><image:title>Agile Intake Process</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/fundamentals-of-marketing</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SMART%20Marketing%20Objectives.png</image:loc><image:caption>SMART Marketing Objectives</image:caption><image:title>SMART Marketing 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Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/7%20Ways%20to%20Boost%20Your%20Content%20Marketing%20Agility.jpg</image:loc><image:caption>7 Ways to Boost Your Content Marketing Agility</image:caption><image:title>7 Ways to Boost Your Content Marketing Agility</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.agilesherpas.com/blog/5-signs-you-need-organizational-agility</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/10%20Signs%20You%20Need%20Organizational%20Agility%20-%20Featured%20Image.png</image:loc><image:caption>10 Signs You Need Organizational Agility - Featured Image</image:caption><image:title>10 Signs You Need Organizational Agility - Featured Image</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Your%20leaders%20struggle%20to%20make%20fast%2c%20informed%20decisions.png</image:loc><image:caption>Your leaders struggle to make fast, informed decisions</image:caption><image:title>Your leaders struggle to make fast, informed decisions</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Marketing%20The%20Gateway%20for%20Agility%20in%20the%20Business%20(3).png</image:loc><image:caption>Marketing The Gateway for Agility in the Business (3)</image:caption><image:title>Marketing The Gateway for Agility in the Business (3)</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Dont%20Climb%20Alone%20Bring%20a%20Sherpa.png</image:loc><image:caption>Dont Climb Alone Bring a Sherpa</image:caption><image:title>Dont Climb Alone Bring a Sherpa</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Lack%20of%20visibility%20is%20leading%20to%20duplicate%20and%20incomplete%20work.png</image:loc><image:caption>Lack of visibility is leading to duplicate and incomplete work</image:caption><image:title>Lack of visibility is leading to duplicate and incomplete work</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/SOAM%2025-26%20Report%20Cover%20Resources%20Section.png</image:loc><image:caption>SOAM 25-26 Report Cover Resources Section</image:caption><image:title>SOAM 25-26 Report Cover Resources Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/Your%20First%20Quarterly%20Big%20Room%20Planning.png</image:loc><image:caption>Your First Quarterly Big Room Planning</image:caption><image:title>Your First Quarterly Big Room 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Section</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/assets/logos/logo-full-color.svg</image:loc><image:caption>logo-full-color</image:caption><image:title>logo-full-color</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://www.agilesherpas.com/blog/lean-marketing-operations</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/What%20Is%20Marketing%20Operations.png</image:loc><image:caption>What Is Marketing Operations</image:caption><image:title>What Is Marketing 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Section</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://www.agilesherpas.com/blog/agile-marketing-agency-inside-look</loc><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/josh.jpeg</image:loc><image:caption>josh</image:caption><image:title>josh</image:title></image:image><image:image><image:loc>https://7291028.fs1.hubspotusercontent-na1.net/hubfs/7291028/5%20Things%20Weve%20Learned%20Coaching%20Digital%20Marketing%20Teams.png</image:loc><image:caption>5 Things Weve Learned Coaching Digital Marketing Teams</image:caption><image:title>5 Things Weve Learned Coaching Digital Marketing 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