.jpg)
The Agile Marketing Edge
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
All Episodes
%20Thumbnail%20HubSpot.png)
Why Standups Fail (and How to Fix Them)
In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the reasons why stand-ups, a staple of agile meetings, often fail and how to fix them. Stand-ups are meant to be quick, focused daily check-ins, but they frequently devolve into time-consuming and ineffective sessions. She explores common pitfalls such as poor time management, lack of team collaboration, and ineffective communication. You'll learn practical strategies to keep your stand-ups on track, like using visible timers, ensuring meaningful updates, and fostering a culture of openness and accountability. Join Andrea to transform your stand-ups from dreaded meetings into powerful tools for team alignment and productivity.
Why Small Teams Win in the Age of AI
In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the power of small teams in the age of AI. Inspired by Jeff Bezos' "two-pizza team" concept, she explore how smaller groups can move faster, reduce collaboration drag, and achieve more with less. As marketing becomes increasingly siloed, the challenge is to form Agile teams that can swiftly adapt and deliver results. Andrea discusses the pitfalls of collaboration drag, where too many cooks in the kitchen slow progress, and highlight the sweet spot of a five-person team for optimal efficiency. By combining agile principles with small teams, marketers can enjoy faster speed to market and happier, more productive workdays. Join Andrea Fryrear as she shares insights and strategies to embrace the small team advantage and transform your marketing efforts.
Should You Be Sprinting?
In this insightful episode of The Agile Marketing Edge, I welcome the brilliant Monica Georgieff to explore the vital question: Should you be sprinting? We delve into the mechanics of sprints and their role in Agile marketing, examining how they can streamline complex projects and enhance team collaboration. Monica shares her extensive experience coaching diverse marketing teams, highlighting both the successes and challenges of implementing sprints. We also discuss alternatives like Kanban, emphasizing the importance of work-in-progress limits and the concept of "stop starting, start finishing" for improved efficiency. Join us as we navigate the nuances of Agile frameworks, helping you decide which approach best fits your marketing needs. Tune in for practical insights that can transform your marketing strategy today.
Building Your Agile Marketing Engine
Forget sprints or user stories. Every great Agile team runs on their backlog. In this episode, your host the Andrea Fryrear explains the transformative power of this souped-up to-do list, and why you should build one before you do anything else.