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The Agile Marketing Edge
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
All Episodes
How to Plan in an Uncertain World
In this episode of The Agile Marketing Edge, Andrea tackles the paradox of planning in an uncertain world. While plans are essential for guiding teams toward common goals, traditional planning often falls short in today's fast-paced environment. In this episode we'll explore how Agile planning can offer a more adaptable approach, allowing for frequent adjustments and strategic conversations. By employing frameworks like OKRs (Objectives and Key Results) we can maintain a balance of stability and flexibility, ensuring our efforts align with our evolving objectives. Join Andrea as she delves into the 3D framework (Define, Discover, and Deliver) to create agile, lightweight plans that keep teams focused and effective in a rapidly changing landscape. Tune in to discover how to turn planning from a political time suck into a strategic asset.
The Habits Modern CMOs Need to Leave Behind
In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the crucial habits that modern CMOs must unlearn to thrive in today's fast-paced marketing landscape. She also shares two compelling stories of marketing leaders—one who failed to drive change and another who successfully embraced agility. Tune in to explore eight key behaviors that need to be rethought, from resisting new technology to assuming customer needs. This week, we focus on the importance of staying involved in major changes, continuously investing in talent, and aligning with modern marketing demands. Listen now, and learn how to navigate the essential shifts needed to become a truly Agile marketing leader in 2025 and beyond.
Too Many Tools Are Killing Your Marketing Team
In this episode of The Agile Marketing Edge, Andrea dives into the overwhelming world of MarTech tools and their impact on marketing teams. With over 15,000 tools available, it's easy to fall into the trap of believing more is better. However, most companies use only a fraction of their tools regularly. Tune in as we explore how this tool overload can exacerbate process issues rather than solve them. Dive into the importance of focusing on process and people before technology, and learn how to avoid change fatigue by limiting work in progress. Join Andrea as she shares strategies for choosing the right tools, integrating them effectively, and ensuring they complement a solid process foundation. Don't miss out on insights to streamline your MarTech stack and boost your team's efficiency.%20Hubspot.png)
5 Types of Waste in Marketing and How to Eliminate Them With AI
In this episode of The Agile Marketing Edge, your host, Andrea Fryrear dives into the five types of waste that plague modern marketing and explores how to eliminate them using AI. Join her, as she unearths the roots of waste—overproduction, handoffs, delays, rework, and underutilized talent. Discover practical strategies to visualize work, establish clear definitions of done, and leverage AI to streamline processes. Tune in to learn how to create a culture of psychological safety and collaboration, ensuring your team operates at peak efficiency. Get actionable insights that will help you reduce waste, enhance value delivery, and reignite your passion for marketing.