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The Agile Marketing Edge
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
All Episodes
How to Build a Future-Proof Marketing Operating System
In this episode of The Agile Marketing Edge, we dive into the critical importance of your marketing operating system with Ross Libby, Chief Value Officer at AgileSherpas. We explore insights from a Forbes article advocating for a fresh start in marketing operations and a McKinsey piece on aligning operating models with execution. Discover why the way you work can be more pivotal than your creative strategies or martech stack. Join us as we debate whether to burn it all down or incrementally improve, and learn how to identify if you're building an operating model or system. Tune in for actionable advice on transforming your marketing approach to thrive in a rapidly changing landscape.
Building Agile Organizations for Today's Complex World
In this episode of The Agile Marketing Edge, Andrea explores how organizations can thrive in today's complex world by adopting the agility of an octopus rather than the rigidity of a Tin Man. Drawing parallels between these ocean creatures and modern businesses, she discusses the importance of having a stable core with autonomous arms that can quickly respond to changes. Delve into the pitfalls of traditional control methods and highlight the need for distributed intelligence, continuous learning, and rapid adaptation. Tune in to uncover anti-patterns that stifle agility and learn how to foster an environment of curiosity and ownership for true transformation.
Mastering the Art of Asking Questions
In this episode of The Agile Marketing Edge, we dive into the crucial yet often overlooked skill of asking the right questions. Join Andrea Fryrear to explore how strategic questioning can transform Agile marketing. We'll break down five essential question types from a Harvard Business Review framework, mapping them to the agile marketing operating system. Discover how investigative, speculative, productive, interpretive, and subjective questions can eliminate waste, foster innovation, and enhance decision-making. Learn why questions, not answers, are the true differentiators in today's fast-paced marketing landscape. Whether you're aiming to reduce dependencies, innovate, or simply move faster, mastering the art of asking questions is your key to success. Tune in to uncover how to build a question-driven Agile culture and elevate your marketing strategies.
The People Problem That’s Quietly Killing Agile Marketing
In this episode of The Agile Marketing Edge, we tackle "The People Problem That’s Quietly Killing Agile Marketing." As we approach 2026, Andrea delves into three critical issues impacting marketing agility: job hugging, skills and capability gaps, and the ongoing hybrid versus remote work debate. Job hugging, where employees stay in roles out of fear, can both stabilize and stagnate Agile teams. Skills gaps, particularly in leading through volatility, pose a significant barrier to transformation. Meanwhile, the debate over work environments continues to challenge agility. Join Andrea Fryrear, as she explores how these people-centric issues shape the future of marketing, offering insights and strategies to navigate this complex landscape. Tune in to understand how to update the human "operating system" for true marketing agility.