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The Agile Marketing Edge
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
All Episodes
The Worst Time to Pause Agile Is During a Crisis
In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake. When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it's time to halt Agile transformation. But this is precisely when Agile's adaptability is most needed. Andrea shares real stories from clients who faced crises and illustrate why embracing Agile is crucial. From dealing with uncertainty to leveraging unusual situations for innovation, she provides five compelling reasons to stay the course. Join Andrea Fryrear, as she delves into how Agile can turn chaos into clarity, ensuring your marketing efforts remain effective and resilient. Tune in and discover how to navigate change without losing momentum.
From Order Takers to Strategic Partners
Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing. In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares his journey of leading a 15-member marketing team through an Agile transformation. Discover how John's experience with a cross-functional Agile team sparked a shift in his department, turning chaos into clarity. We delve into the challenges and triumphs of redefining roles, enhancing processes, and improving communication. Whether you're new to Agile or looking to refine your approach, John's insights offer valuable lessons on aligning marketing with broader business goals. Tune in to hear how you can transition your team into strategic partners and drive meaningful change.
Scaling Agile Marketing the Smart Way
In this episode of The Agile Marketing Edge, Scaling Agile Marketing the Smart Way, Andrea explores the delicate balance between flexibility and rigor in scaling Agile marketing practices. Too much rigidity stifles creativity, while too much flexibility leads to chaos. She dives into finding the "Goldilocks zone" using insights from Scaled Agile, aiming for a harmonious blend of structure and adaptability. Andrea also shares five key steps to achieve this balance, emphasizing the importance of a standardized baseline, strategic customization, and continuous experimentation. By aligning teams around shared practices, we can significantly enhance marketing effectiveness and adaptability. Join Andrea Fryrear to navigate the complexities of scaling Agile marketing to drive better outcomes and foster a culture of innovation.
When a Hit Campaign Breaks the System
In this episode of The Agile Marketing Edge, Andrea sits down with Kamal Hans, a seasoned Agile coach, to explore the unexpected challenges of a wildly successful marketing campaign. Kamal shares his experience at Vistaprint, where a hit campaign for photo mugs led to overwhelming demand that the production facility couldn't meet. They delve into the lessons learned about system dependencies and the importance of thinking beyond individual team success. Kamal emphasizes the need for holistic, end-to-end planning and the value of aligning team and organizational purposes. Join Andrea and Kamal as they uncover strategies to balance agility with systemic thinking, ensuring that marketing triumphs don't become operational hurdles. Tune in to learn how to navigate the complexities of Agile marketing and turn potential pitfalls into opportunities for growth.