The Agile Marketing Edge
Biweekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
All Episodes
The Missing Piece Inside HubSpot's Loop Marketing Model
HubSpot’s new Loop Marketing framework is built for the AI era. But what actually makes the loop move? After losing roughly 80% of its organic search traffic while continuing to grow revenue, HubSpot rethought how modern marketing should work. The result is Loop Marketing: Express, Tailor, Amplify, and Evolve—a continuous system designed to learn and improve with every cycle. In this episode of The Agile Marketing Edge, Andrea Fryrear puts Loop Marketing side by side with the Agile Marketing Operating System and finds some striking similarities. But she also identifies three places where Loop can slow down if the operating system underneath it isn’t designed to keep pace. Because AI has made creating and launching marketing work dramatically faster. It hasn’t automatically made teams better at prioritizing that work, finishing it, incorporating what they learn, or improving how they operate. Tune in to uncover the missing piece that makes Loop Marketing truly effective.
How Regulated Marketing Teams Win at AI Adoption
In this episode of The Agile Marketing Edge, we dive into the unique challenges faced by credit union marketing teams in the age of AI. As marketers juggle roles from brand management to social media, they must also navigate the complexities of compliance and community trust with limited resources. We explore why Agile marketing is no longer optional but essential for these teams. Joining us is Tony Hill, a seasoned expert with 15 years in the credit union industry, who shares insights on adopting AI responsibly and the evolving role of agile processes. Discover how credit unions can leverage agility to compete effectively against larger banks and meet the diverse needs of their members. Tune in to learn how to turn Agile theory into real-world marketing breakthroughs.
The Four False Senses Running Your Marketing Team
Teams often mistake the absence of visible problems for evidence that they have a strong foundation. But underneath that apparent calm can be fragile processes, unspoken problems, unsustainable workloads, and systems that won’t survive the next stage of growth. In this episode of The Agile Marketing Edge, AgileSherpas Chief Value Officer Ross Libby breaks down four dangerous “false senses” that can make marketing teams believe they’re in better shape than they really are: security, stability, scalability, and sustainability. Drawing on personal experience and findings from the latest State of Agile Marketing Report, Ross explores what separates a team that merely feels fine from one that has deliberately built the systems to stay resilient as conditions change.
How to Build a Metrics Culture That Drives Better Marketing Decisions
In this episode of The Agile Marketing Edge, Andrea explores how to build a metrics culture that truly drives better marketing decisions. Many teams are overwhelmed by dashboards, yet starved for actionable insights. Tune in to hear why more data isn't the answer and how Agile rhythms can bridge the gap between having data and using it effectively. We'll delve into the importance of a disciplined operating rhythm, the pitfalls of vanity metrics, and the necessity of incorporating customer insights into decision-making. Andrea will share practical steps to transform your metrics culture, ensuring your data informs real decisions rather than just decorating dashboards. Join us as and uncover how Agile marketing can turn your data into a powerful decision-making tool.