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How to Stay Customer-Centric in Marketing (Even When Everyone Wants Your Time)

How to Stay Customer-Centric in Marketing (Even When Everyone Wants Your Time)

The Agile Marketing Edge
• 35 min
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In this episode of The Agile Marketing Edge, we delve into the critical importance of maintaining a customer-centric focus in marketing, even amidst constant demands for our time. As marketers, our primary goal should be to deliver value to our customers, but it's easy to get sidetracked by internal requests and opinions. We explore how losing sight of our customers leads to uninspired marketing and internal conflicts. We also discuss practical strategies for visualizing work priorities using tools like Kanban boards and the importance of collaboration across departments.