What AI Gets Wrong About Strategic Planning
The Agile Marketing Edge
AI is changing marketing faster than traditional annual plans can keep up. So, is strategic planning becoming obsolete?
Not quite. The problem isn't planning itself. It's the assumption that a detailed, 12-month plan can survive unchanged in a world where customer expectations, technology, and competitive conditions shift constantly.
In this episode of The Agile Marketing Edge, AgileSherpas Chief Value Officer Ross Libby challenges the idea that AI has killed strategic planning and explores why dynamic planning is becoming more important than ever.
Drawing on findings from the 9th Annual State of Agile Marketing Report, research on AI productivity, and insights from the SAFe and AI Summit, Ross explains why organizations need to move beyond rigid annual plans without falling into the opposite trap of constantly shifting priorities.
Because AI can help your team produce more work, faster. But without strategic direction, better prioritization, and a reliable planning rhythm, more output doesn't necessarily translate into better business outcomes.
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