For six years in a row, we’ve been interviewing thousands of marketers to keep track of the latest developments related to Agile adoption and its value to them. In 2023, we went global and surveyed 750+ professionals working in marketing from 24 different countries.
The data continues to speak for itself, revealing that marketing departments who shift all their teams to Agile ways of working far outperform their peers who keep agility isolated.
Download the report to learn how Agile is helping them conquer their top priorities, see the latest adoption trends, learn more about how the current economic climate is impacting marketers' decision to switch to Agile ways of working, and so much more.
The 6th Annual State of Agile Marketing Report was produced in partnership with the Agile Marketing Alliance.