Your guides toward truly Agile marketing.
Consulting, Training, and Education
from the world’s leaders in marketing agility
Benefits of Marketing Agility
50% of traditional marketing teams plan to go Agile within a year. Will you be an early adopter, or spend the next decade playing catch up?
Benefits of Agile Marketing
54% of Agile marketing teams use a hybrid approach, not traditional frameworks like Scrum or Kanban. Choose a partner who gets the whole spectrum of agility.
Quick and Efficient
Agile teams aren’t just faster. They also create higher quality work and experience improved team morale. Faster, better work done by happier people = win win win.
Time-boxed Sprints vs Process Flow: What’s right for your team?
When a new Agile marketing team is first formed, there are many choices members need to make about how they’ll start working together. Issues come up, stakeholders consult, and team […]READ MORE
Effective Planning for Agile Marketing TeamsThis article is based on Andrea’s forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). One of the most common myths about Agile marketing is that it eliminates the need to [...] READ MORE
Breaking Down Large Projects Into Manageable Tasks in an Agile ProcessWhen a marketing team receives a new project assignment, the first thing they are likely to receive is the project brief. The always popular “brief” is a short document that [...] READ MORE
Get Certified in Agile
AgileSherpas is delighted to be the first training group to offer the ICP-MKG Certified Professional in Agile Marketing course virtually! Get world-class, live instruction through our 8-week course, plus connect with other forward-thinking marketers from around the world. All the learning, none of the planes.
“Our business offers an array of products to a global market, and with that comes different complexities. Andrea at AgileSherpas helped us navigate through a series of practical exercises in order to help us gain an understanding of key agile principles and how they could be applied to our unique business. She provided an environment to facilitate lots of ‘a-ha’ moments and one in which everyone’s opinions and questions could be heard! We now go forth with a clear purpose, concrete actions and ideas for practical application as well as a newly invigorated morale across our team.”
- Niamh Fox
Group Head of Marketing
“I just wanted to take a moment to thank you and your team for the learning curriculum you put together for our Marketing organization…The individual workshops provided our broad team with the insight and practical learning needed to embrace Agile Fundamentals. There was, and still is an excitement buzzing in the air when we think about how to bring what we’ve learned into fruition.”
- Creative Services Project Manager
Fortune 100 Financial Services Organization
“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”
- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association