55% of Agile marketing teams say they can change gears quickly and effectively based on feedback from audiences and stakeholders.
Benefits of Agile Marketing
69% of Agile marketing teams say producing higher quality work is a priority, compared to 46% of traditional marketing teams.
AgileSherpas 2018 State of Agile Marketing Report
Quick and Efficient
Additional Agile marketing benefits include higher team morale, increased productivity, and faster campaign releases.
3 Metrics to Measure Your Agile Marketing Success
This post is part of a new AgileSherpas series on how to prove the value of Agile marketing with hard data. Raviv Turner, our newest partner at AgileSherpas, will show […]READ MORE
The Agile Marketing Catalyst
What jump started CA’s Agile marketing transformation, plus pivotal moment #1. This post originally appeared on the CA Highlights blog in December 2017. It has been republished with the permission […]READ MORE
When Crossfunctional Marketing Teams Make Sense
Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile […]READ MORE
Introduction to Agile Marketing
The next great stage of modern marketing is here. Agile practices are transforming teams of all sizes, delivering better outcomes and happier employees. Don’t be left behind. Take your first steps on the journey to Agile marketing in this online course.
“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”
- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association