55% of Agile marketing teams say they can change gears quickly and effectively based on feedback from audiences and stakeholders.
Benefits of Agile Marketing
69% of Agile marketing teams say producing higher quality work is a priority, compared to 46% of traditional marketing teams.
AgileSherpas 2018 State of Agile Marketing Report
Quick and Efficient
Additional Agile marketing benefits include higher team morale, increased productivity, and faster campaign releases.
Agile Marketing Case Study: CoSchedule
If you’re among the many marketers considering adopting Agile practices, chances are you’ve asked yourself a variation on this question: will Agile marketing make me look good at my next […]READ MORE
5 Reasons Your Enterprise Needs Agile Marketing
While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises […]READ MORE
The Lord Vader Project: The Agile Marketing Force Awakens
In my last three posts, I described our two-year journey to Agile marketing at CA Technologies, including two of the three pivotal moments that convinced me to keep going and […]READ MORE
Introduction to Agile Marketing
The next great stage of modern marketing is here. Agile practices are transforming teams of all sizes, delivering better outcomes and happier employees. Don’t be left behind. Take your first steps on the journey to Agile marketing in this online course.
“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”
- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association