55% of Agile marketing teams say they can change gears quickly and effectively based on feedback from audiences and stakeholders.
Benefits of Agile Marketing
69% of Agile marketing teams say producing higher quality work is a priority, compared to 46% of traditional marketing teams.
AgileSherpas 2018 State of Agile Marketing Report
Quick and Efficient
Additional Agile marketing benefits include higher team morale, increased productivity, and faster campaign releases.
5 Paths That Do NOT Lead to Marketing Agility
The climb towards marketing agility is different for everyone. Teams deal with a variety of obstacles on the way up as they figure out what works for them. Who are […]READ MORE
A Brief Introduction to Agile Project Management for Marketers
This content was adapted from Andrea Fryrear’s 90 minute MarketingProfs webinar “Agile Project Management for Marketers.” “There is absolutely no risk or dependency here. This is a straightforward project.” […]READ MORE
Agile Marketing for Traditional Marketing Channels
Imagine a single day in the life of your customer. In the highly digital, highly connected world most humans inhabit, much of what you’re imagining includes an electronic device of […]READ MORE
Introduction to Agile Marketing
The next great stage of modern marketing is here. Agile practices are transforming teams of all sizes, delivering better outcomes and happier employees. Don’t be left behind. Take your first steps on the journey to Agile marketing in this online course.
“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”
- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association