55% of Agile marketing teams say they can change gears quickly and effectively based on feedback from audiences and stakeholders.
Benefits of Agile Marketing
69% of Agile marketing teams say producing higher quality work is a priority, compared to 46% of traditional marketing teams.
AgileSherpas 2018 State of Agile Marketing Report
Quick and Efficient
Additional Agile marketing benefits include higher team morale, increased productivity, and faster campaign releases.
Piloting the Right Way
“I want to put someone onto our Agile marketing pilot team, but they need to keep working on their current projects. It’s OK to just put them onto the pilot […]READ MORE
Building your First Agile Team Charter
When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in […]READ MORE
Designing Stable Agile Marketing Teams
This article is based on Andrea’s forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). “Beyond the company results the team is asked to produce, teams need something to strive for […]READ MORE
Introduction to Agile Marketing
The next great stage of modern marketing is here. Agile practices are transforming teams of all sizes, delivering better outcomes and happier employees. Don’t be left behind. Take your first steps on the journey to Agile marketing in this online course.
“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”
- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association