Your guides toward truly Agile marketing.

Agile Marketing Resources, Training, and Services

(Hand-crafted by marketers, for marketers.)

Meet the approach that’s
revolutionizing marketing

Go further with
in-person Agile training

Meet the approach that’s
revolutionizing marketing

Go further with
in-person Agile training

Marketing Growth

55% of Agile marketing teams say they can change gears quickly and effectively based on feedback from audiences and stakeholders.

Benefits of Agile Marketing

69% of Agile marketing teams say producing higher quality work is a priority, compared to 46% of traditional marketing teams.

AgileSherpas 2018 State of Agile Marketing Report

Quick and Efficient

Additional Agile marketing benefits include higher team morale, increased productivity, and faster campaign releases.

Piloting the Right Way

“I want to put someone onto our Agile marketing pilot team, but they need to keep working on their current projects. It’s OK to just put them onto the pilot […]

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agile-team-charter

Building your First Agile Team Charter

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in […]

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Designing Stable Agile Marketing Teams

This article is based on Andrea’s forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  “Beyond the company results the team is asked to produce, teams need something to strive for […]

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ONLINE COURSE:

Introduction to Agile Marketing

The next great stage of modern marketing is here. Agile practices are transforming teams of all sizes, delivering better outcomes and happier employees. Don’t be left behind. Take your first steps on the journey to Agile marketing in this online course.

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“Andrea’s clear and focused approach to quickly assessing and tackling our issues and concerns has helped us improve how we work in agile, and has helped improve our morale and confidence along the way.”

- Nancy Biamonte
Director, Acquisition and Engagement Marketing
Alberta Motor Association