Marketing Project Management is Broken

Deadlines drag, priorities shift, and the workload just keeps growing. Overwhelm and burnout are everywhere. We keep buying more tools to try and manage it all, but nothing really changes. It’s time to solve the problems at the heart of marketing project management.

Ready for Solutions?

Marketing Work is Overwhelming and Unpredictable

The majority of marketers feel that the amount of change at their company is overwhelming and unpredictable, according to Gartner’s 2023 Marketing Talent Survey. This forces them to cobble together workarounds that circumvent established processes.

It’s no wonder marketing project management is struggling. Agility is the answer.

Agile project management for marketers

40% of marketers have experienced a process change within the past 12 months. We’re being forced to be agile, whether we like it or not. With better tools, we can manage this change instead of struggling against it.

: Simple tools like kanban boards help team members align and stakeholders stay up to speed. It’s easier to collaborate, and status meetings become a thing of the past.

Learn More
: If everything is a priority, nothing is a priority. Project managers must create clarity about what’s important, and what’s going to have to wait.

Learn More
: Longer time horizons = greater uncertainty. By breaking work down into smaller pieces, we can focus, execute, and measure at a pace that keeps up with the real world.

Learn More

In just 3 months, we are seeing a significant improvement in project duration and while our project volume is actually increasing across all of our Agile teams

Darci Helbing Executive Director, Global Marketing Operations, Charles River

Modern Marketing Demands Modern Project Management

Find out how to make project management your marketing team’s super power, instead of a haphazard collection of workarounds. From training to tooling to coaching, our Sherpas are here to help you perfect your processes.