The Agile
Marketing Edge Podcast

Agile for Marketing. Done Right.

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Episode 8: AI Won’t Save You If Your Process Is Broken

In this episode of The Agile Marketing Edge, Andrea Fryrear tackles a pressing issue: why 95% of executives struggle to see ROI from AI initiatives. The culprit? Broken processes. Your host Andrea Fryrear introduces the Theory of Constraints, a powerful systems thinking concept. Tune in to learn how to harness AI effectively.

Riding the Waves of Change How Agile Marketers Stay Afloat Youtube

Episode 7: Riding the Waves of Change: How Agile Marketers Stay Afloat

In this episode of The Agile Marketing Edge, Andrea Fryrear dives into what it really takes to not just survive disruption, but thrive in the era of continuous change. From AI-powered copyright conundrums to vanishing planning cycles, change isn’t slowing down and neither can your marketing team.

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Episode 6: How to Stay Customer-Centric in Marketing

In this episode of The Agile Marketing Edge, we delve into the critical importance of maintaining a customer-centric focus in marketing, even amidst constant demands for our time. Among many other things, we explore how losing sight of our customers leads to uninspired marketing and conflicts.

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Why I'm Hosting This Podcast

The last time I worked on a non-Agile marketing team I was miserable. We never hit a deadline, I was always ping-ponging from one urgent demand to another, and all I thought about was putting out the next fire.

Then, I discovered Agile, and everything changed.

Ever since that day 10 years ago I haven't shut up about Agile marketing, so it's kind of weird that I haven't had a podcast until now. But the reason The Agile Marketing Edge is launching in 2025 is because too many people are questioning whether marketers really need to be Agile.

Frankly, that's a ridiculous question. With AI revolutionizing the profession, budgets getting slashed, and marketers still being expected to be everywhere all the time, we've never needed to be Agile more than now.

The problem, partially, is that the phrase "Agile marketing" has gotten watered down. It's associated with reactive activity without a purpose, instead of focused commitment to the highest value work.

That needs to change.

So this podcast aims to do two important things:

Establish a clear, unequivocal definition for what Agile marketing is, how it works, and why it matters.
Provide a practical roadmap for applying Agile to marketing, wherever you work and whatever your title.

We won't be pulling any punches here. We'll be going straight to the heart of critical process issues that marketers need to tackle so they can claim the agility that they desperately need and definitely deserve.

So that's why this podcast exists. Here's why I'm its host:

Co-authored the world's first internationally recognized certification in Agile marketing, ICP-MKG, with ICAgile in 2017
Wrote the definitive book on the subject, Mastering Marketing Agility, as well as its prequel, Death of a Marketer
Through AgileSherpas' annual State of Agile Report, have run and analyzed thousands of surveys exploring how marketers use Agile to work smarter. 2025 marked our eighth consecutive year of running that report
Authored over 250 articles on Agile marketing, process improvement, Agile leadership, and change management for outlets like Forbes, Content Marketing Institute, Inc., and CMSWire
Spoken at dozens of events on multiple continents, including SXSW, Atlassian Teams, Adobe Summit, Content Marketing World, and Global Scrum Gathering
As its CEO, led AgileSherpas to the Inc. 5000 list for two consecutive years by serving the marketing community with our Agile training, coaching, and consulting offerings
Formal honors include:
- Top 10 Management Consultant to Watch by Entrepreneur Magazine
- Member of the Colorado Titan 100 for 2025
- Top 50 Women We Admire in Business Consulting
- Entrepreneur's Organization of Colorado Chapter Leader of the Year 2025
- Business Agility Ambassador for the Agile Business Consortium

The TL;DR of all of that is that I'm both a career marketer and an Agile marketing nerd, who's also spent nearly a decade running a professional services business.

Everything I talk about on this podcast I've either done myself or helped somebody do; nothing is hypothetical or theoretical. I'm not an Agile purist, nor am I someone who thinks complexity is a good excuse for not acting.

So if you're a marketer who's ready to roll up your sleeves and stop feeling overworked and overwhelmed, you're in the right place.

Your Agile Edge in the Rapidly Changing Marketing World

Learn how Agile marketing makes your process a competitive advantage, not a liability. Never miss an episode by subscribing for updates from the podcast, as well as the broader universe of AgileSherpas content.

Episode Library

Episode 5: Why Standups Fail (and How to Fix Them)

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the reasons why stand-ups, a staple of agile meetings, often fail and how to fix them. Stand-ups are meant to be quick, focused daily check-ins, but they frequently devolve into time-consuming and ineffective sessions.

Episode 3: Should You Be Sprinting?

With their fixed structure and rigid roles, sprints can feel at odds with the realities of marketing work. Andrea is joined by Kanban expert and Agile marketing coach Monica Georgieff to debate the pros and cons of sprints in marketing.

Episode 2: Building Your Agile Marketing Engine

Forget sprints or user stories. Every great Agile team runs on their backlog. In this episode the AgileSherpas team explains the transformative power of this souped-up to-do list, and why you should build one before you do anything else.

Episode 1: Why 2025 Demands Agile Marketing

Your host Andrea Fryrear lays down the gauntlet for why every marketing teams needs to be Agile in 2025. With AI-driven disruption, post-COVID budget cuts, and macroeconomic uncertainty, this is a perfect storm for marketers. Find out why Agility is the only way for us to stay afloat.

Episode 4: Why Small Teams Win in the Age of AI

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the power of small teams in the age of AI. Inspired by Jeff Bezos' "two-pizza team" concept, she explore how smaller groups can move faster, reduce collaboration drag, and achieve more with less.

The Agile Marketing Edge Podcast