The Agile
Marketing Edge Podcast

Agile for Marketing. Done Right.

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Episode 20: How Agile Saves Marketers from AI Chaos

In episode 20 of The Agile Marketing Edge, Andrea delves into how Agile methodologies can rescue marketers from the chaos of AI adoption. She discusses the critical need for rapid experimentation, prioritization, and adaptability in the face of AI's unpredictable evolution, and explains why traditional marketing approaches simply can't keep up with the rapid changes AI brings, leaving teams overwhelmed and ineffective. Tune in to explore how Agile can transform your AI strategy into a success story!

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Episode 19: The Worst Time to Pause Agile Is During a Crisis

In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake. From dealing with uncertainty to leveraging unusual situations for innovation, she provides five compelling reasons to stay the course. Join Andrea Fryrear, as she delves into how Agile can turn chaos into clarity, ensuring your marketing efforts remain effective and resilient. Tune in and discover how to navigate change without losing momentum.

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Episode 18: From Order Takers to Strategic Partners

In this episode of The Agile Marketing Edge, Andrea sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares his journey of leading a 15-member marketing team through an Agile transformation. Hear the challenges and triumphs of redefining roles, enhancing processes, and improving communication. Tune in to learn how you can transition your team into strategic partners and drive meaningful change.

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Why I'm Hosting This Podcast

The last time I worked on a non-Agile marketing team I was miserable. We never hit a deadline, I was always ping-ponging from one urgent demand to another, and all I thought about was putting out the next fire.

Then, I discovered Agile, and everything changed.

Ever since that day 10 years ago I haven't shut up about Agile marketing, so it's kind of weird that I haven't had a podcast until now. But the reason The Agile Marketing Edge is launching in 2025 is because too many people are questioning whether marketers really need to be Agile.

Frankly, that's a ridiculous question. With AI revolutionizing the profession, budgets getting slashed, and marketers still being expected to be everywhere all the time, we've never needed to be Agile more than now.

The problem, partially, is that the phrase "Agile marketing" has gotten watered down. It's associated with reactive activity without a purpose, instead of focused commitment to the highest value work.

That needs to change.

So this podcast aims to do two important things:

Establish a clear, unequivocal definition for what Agile marketing is, how it works, and why it matters.
Provide a practical roadmap for applying Agile to marketing, wherever you work and whatever your title.

We won't be pulling any punches here. We'll be going straight to the heart of critical process issues that marketers need to tackle so they can claim the agility that they desperately need and definitely deserve.

So that's why this podcast exists. Here's why I'm its host:

Co-authored the world's first internationally recognized certification in Agile marketing, ICP-MKG, with ICAgile in 2017
Wrote the definitive book on the subject, Mastering Marketing Agility, as well as its prequel, Death of a Marketer
Through AgileSherpas' annual State of Agile Report, have run and analyzed thousands of surveys exploring how marketers use Agile to work smarter. 2025 marked our eighth consecutive year of running that report
Authored over 250 articles on Agile marketing, process improvement, Agile leadership, and change management for outlets like Forbes, Content Marketing Institute, Inc., and CMSWire
Spoken at dozens of events on multiple continents, including SXSW, Atlassian Teams, Adobe Summit, Content Marketing World, and Global Scrum Gathering
As its CEO, led AgileSherpas to the Inc. 5000 list for two consecutive years by serving the marketing community with our Agile training, coaching, and consulting offerings
Formal honors include:
- Top 10 Management Consultant to Watch by Entrepreneur Magazine
- Member of the Colorado Titan 100 for 2025
- Top 50 Women We Admire in Business Consulting
- Entrepreneur's Organization of Colorado Chapter Leader of the Year 2025
- Business Agility Ambassador for the Agile Business Consortium

The TL;DR of all of that is that I'm both a career marketer and an Agile marketing nerd, who's also spent nearly a decade running a professional services business.

Everything I talk about on this podcast I've either done myself or helped somebody do; nothing is hypothetical or theoretical. I'm not an Agile purist, nor am I someone who thinks complexity is a good excuse for not acting.

So if you're a marketer who's ready to roll up your sleeves and stop feeling overworked and overwhelmed, you're in the right place.

Your Agile Edge in the Rapidly Changing Marketing World

Learn how Agile marketing makes your process a competitive advantage, not a liability. Never miss an episode by subscribing for updates from the podcast, as well as the broader universe of AgileSherpas content.

Episode Library

Episode 17: Scaling Agile Marketing the Smart Way

In this episode of The Agile Marketing Edge, Andrea Fryrear explores the delicate balance between flexibility and rigor in scaling Agile marketing practices. Too much rigidity stifles creativity, while too much flexibility leads to chaos. She shares five key steps to achieve this balance, emphasizing the importance of a standardized baseline, strategic customization, and continuous experimentation. Tune in!

Episode 16: When a Hit Campaign Breaks the System

In this episode of The Agile Marketing Edge, Andrea sits down with Kamal Hans, a seasoned Agile coach, to explore the unexpected challenges of a wildly successful marketing campaign. Kamal shares his experience at Vistaprint, where a hit campaign for photo mugs led to overwhelming demand that the production facility couldn't meet. Tune in to uncover strategies to balance agility with systemic thinking, ensuring that marketing triumphs don't become operational hurdles.

Episode 15: Pilot Like You Mean It

In this episode of The Agile Marketing Edge, titled "Pilot Like You Mean It," Andrea delves into the buzz surrounding the MIT report that claims 95% of AI pilots are failing. By reframing our understanding of pilots, whether in Agile frameworks or AI technologies, we can turn setbacks into stepping stones for success. Tune in, as we navigate the complexities of piloting and transformation, providing insights to help your marketing team thrive.

Episode 14: How to Make Change Stick in Your Marketing Team

In this episode of The Agile Marketing Edge, Andrea Fryrear is joined by Elizabeth Venter-Botha, an expert in transformative change, to explore the intricacies of change management. Together, they discuss why change management is an evergreen capability and how marketing teams can overcome unique challenges. Tune in!

Episode 13: The Hidden Dangers of Being Too Nice at Work

In this episode of The Agile Marketing Edge, Andrea Fryrear explores the complexities of maintaining a balanced Agile culture by delving into the concepts of psychological safety and radical candor. Tune in to navigate the tightrope of creating a truly Agile work environment.

Episode 12: How to Plan in an Uncertain World

In this episode of The Agile Marketing Edge, Andrea tackles the paradox of planning in an uncertain world. While plans are essential, traditional planning often falls short in today's fast-paced environment. Explore how Agile planning can offer a more adaptable approach.

Episode 11: The Habits Modern CMOs Need to Leave Behind

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the crucial habits that modern CMOs must unlearn to thrive in today's fast-paced marketing landscape. Tune in to explore eight key behaviors that need to be rethought, from resisting new technology to assuming customer needs.

Episode 10: Too Many Tools Are Killing Your Marketing Team

In this episode of The Agile Marketing Edge, Andrea dives into the overwhelming world of MarTech tools and their impact on marketing teams. Join Andrea as she shares strategies for choosing the right tools, integrating them effectively, and ensuring they complement a solid process foundation.

Episode 9: 5 Types of Waste in Marketing and How to Eliminate Them With AI

In this episode of The Agile Marketing Edge, your host, Andrea Fryrear dives into the five types of waste that plague modern marketing and explores how to eliminate them using AI. Join her, as she unearths the roots of waste—overproduction, handoffs, delays, rework, and underutilized talent.

Episode 8: AI Won’t Save You If Your Process Is Broken

In this episode of The Agile Marketing Edge, Andrea Fryrear tackles a pressing issue: why 95% of executives struggle to see ROI from AI initiatives. The culprit? Broken processes. Your host Andrea Fryrear introduces the Theory of Constraints, a powerful systems thinking concept. Tune in to learn how to harness AI effectively.

Episode 7: Riding the Waves of Change: How Agile Marketers Stay Afloat

In this episode of The Agile Marketing Edge, Andrea Fryrear dives into what it really takes to not just survive disruption, but thrive in the era of continuous change. From AI-powered copyright conundrums to vanishing planning cycles, change isn’t slowing down and neither can your marketing team.

Episode 6: How to Stay Customer-Centric in Marketing

In this episode of The Agile Marketing Edge, we delve into the critical importance of maintaining a customer-centric focus in marketing, even amidst constant demands for our time. Among many other things, we explore how losing sight of our customers leads to uninspired marketing and conflicts.

Episode 5: Why Standups Fail (and How to Fix Them)

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the reasons why stand-ups, a staple of agile meetings, often fail and how to fix them. Stand-ups are meant to be quick, focused daily check-ins, but they frequently devolve into time-consuming and ineffective sessions.

Episode 4: Why Small Teams Win in the Age of AI

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the power of small teams in the age of AI. Inspired by Jeff Bezos' "two-pizza team" concept, she explore how smaller groups can move faster, reduce collaboration drag, and achieve more with less.

Episode 3: Should You Be Sprinting?

With their fixed structure and rigid roles, sprints can feel at odds with the realities of marketing work. Andrea is joined by Kanban expert and Agile marketing coach Monica Georgieff to debate the pros and cons of sprints in marketing.

Episode 2: Building Your Agile Marketing Engine

Forget sprints or user stories. Every great Agile team runs on their backlog. In this episode the AgileSherpas team explains the transformative power of this souped-up to-do list, and why you should build one before you do anything else.

Episode 1: Why 2025 Demands Agile Marketing

Your host Andrea Fryrear lays down the gauntlet for why every marketing teams needs to be Agile in 2025. With AI-driven disruption, post-COVID budget cuts, and macroeconomic uncertainty, this is a perfect storm for marketers. Find out why Agility is the only way for us to stay afloat.

The Agile Marketing Edge Podcast