Early Access to Exclusive Content

Agility is a critical component of modern marketing, and this is the best place to learn everything you need to know about it. 

Twice a week AgileSherpas publishes new blog articles on hot agility-related topics, and our subscribers know about them first. (If you're not a subscriber, it's time to fix that with the big blue button on this page.)

But blog notifications are just a tiny part of what our community gets. 

Join the largest group of marketing agilists in the world, and you'll get exclusive access to a weekly newsletter created and delivered by our CEO, Andrea Fryrear, called "Off the Trail."

Scroll down to learn more about why she's going off the trail, and why you definitely need to join her.

Andrea-extended right side

Off the Trail

by Andrea Fryrear

For six years people have been welcoming AgileSherpas into their inboxes.

At first they were mostly just welcoming me, since I was the original (and only) trainer/coach. Eventually they came to welcome us as a brand, and several non-Andrea people have served as the “voice” of the copy inside the emails.

We’ve published just over 300 pieces of blog content in 6 years, and they’ve all had an email to go along with them. Sometimes it’s been once a week, other times twice.

But rain or shine, feast or famine, in sickness and in health, we create content and send emails about it.

I’ve heard from dozens of readers over the years about how useful our content has been, and that they would, in fact, miss our emails and blog posts if they stopped coming. In the content marketing community this is the gold standard.

If you went away, would anybody notice?

Not including your boss.

Or your mom.

Would anybody miss your content if it disappeared tomorrow?

For years I’ve been proud to be able to say “yes” to that question.

But recently, I got uncomfortable. I felt that our emails, and our content overall, had become complacent. We were going through the motions, but not being reflective enough about what we were doing, for whom, and why.


Why I’m Going Off the Trail

We’ve historically talked mostly (only?) about Agile marketing. We’ve spoken to the believers. Created content for the converted. And generally not thought much about the marketers who hadn’t yet seen the beautiful light of agility.

I think it’s time to change that.

At AgileSherpas we believe Agility is for Everyone…but how can we expect Everyone to find it if they don’t know they need it, or what it looks like, or why they should love it?

So I’m going off the trail to do something different…and hopefully better.

(By the way, that’s the title of our relaunched, revamped, and revitalized newsletter: Off the Trail.)

Here’s why it’s called that:

  • This will be a special piece of content only available to subscribers, so it's sort of off the beaten track.

  • I plan to venture "off the trail" to collect insights and ideas, and then bringing them back in the newsletter.

  • If your day, week, quarter, or year feels like it’s gone off track and you’re wandering far from the marked path, maybe you'll find their way back through this content.

Untitled design-2

Join My Journey

Off the Trail will come out every Friday, and it will include my own musings and analysis about all things marketing agility. But, much more importantly, it’ll collect ideas from AgileSherpas' brilliant coaches, consultants, and trainers as well as some of the most insightful marketing- and Agile-related content around.

The only way to follow me off the trail will be to subscribe to the newsletter. We’ll probably publish excerpts of it on LinkedIn and the like (because marketing), but the good stuff will be accessible only to subscribers.

We’re going in a new direction, away from the familiar road more traveled by. I hope you’ll join me on the journey.

Ready to subscribe?

Take a Friend
with You

if you know somebody else who should be a subscriber, this is the link to send to them: https://www.agilesherpas.com/blog-subscription