5th Annual State of Agile Marketing Report

This year's edition of the report, a collaboration between AgileSherpas, Workfront and IBM iX captures the reality for Agile marketers navigating 2022 in data. Dig through to discover why:

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91% of non-Agile marketing departments planned to implement Agile within the year
 

analysis40% of marketers cited lack of training as the biggest barrier to adopting Agile

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  • 63% of Agile marketers were able to better manage changing priorities

...and more pivotal stats from over 500 marketers.

With a Little Help From Our Friends

For the fifth consecutive year, AgileSherpas is proud to release the definitive annual report on marketing agility. For this year's edition, we surveyed more than five hundred marketers (513, to be precise) to find out whether they're using Agile ways of working, what helped them in their adoption, and how they're putting Agile into practice. 

We're extremely proud to have partnered with Workfront and IBM iX on this year's study into the current state of marketing agility and its extremely bright future.

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