Our Mission: To evolve the way that marketers work.

The Journey

Ah, marketing.

When it’s good, it’s singing, dancing, kittens, and rainbows good.

And when it’s bad, it’s mind-numbingly, soul-crushingly bad.

We started AgileSherpas because we discovered that Agile marketing is a way to help marketing teams spend more time dancing with kittens and less time regretting our career choices.

Agile teams do better work in less time with less stress. What’s not to love?

Change. Change is what most of us don’t love.

Agile marketing represents a huge change in how marketers have historically managed their work, and we get it — change is hard. Through education, training, and coaching, AgileSherpas is here to make this one easier. We strive to be Sherpas in the true sense of the word, guiding you along the path towards greater agility while always on the lookout for new and better routes.

If you’re ready to start on this amazing journey, we’d be honored to join you. Everyone’s path is different, so we have online courses, in-person workshops, customized trainings, and long-term coaching available to get you moving in the right direction, and helping you reach your desired destination.

Take that first step (and those to follow) with an AgileSherpa at your side, and we’ll see you at the summit.

Our Team

Andrea Fryrear AgileSherpas President and Lead TrainerAndrea Fryrear, President and Lead Trainer

An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC) and a Certified Agile Leader (CAL-1), Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.

Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.

When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.


Peter Martin AgileSherpas VP OperationsPeter Martin, Vice President, Operations

A career marketer, Peter began in agency account management and has been a marketing leader for both SMBs and Fortune 50s since the early aughts. After years of managing programs ranging from content marketing to lead generation and account-based marketing, Peter was struck with the notion that there had to be a better way of approaching his and his team’s work while maintaining everyone’s sanity. Enter Agile marketing.

At AgileSherpas, Peter is responsible for marketing and business operations, mostly working to ensure that our courses, workshops, coaching services, and partnerships best serve the needs of our customers and fellow marketers.

Outside of architecting MarTech stacks or managing lead-to-revenue programs, Peter most enjoys escaping the Atlanta sprawl with his young family, often to the Smoky Mountains area of Western North Carolina or under the Spanish Moss on Alabama’s Gulf Coast.


Melissa Boggs AgileSherpas Agile Coach and Trainer Melissa Boggs, Agile Coach and Trainer

With a passion for agile culture and leadership, Melissa Boggs is an Enterprise Agile Coach who uses facilitation techniques, lessons from improv, and deep listening to “lower the water line” of the culture iceberg. Together, she and clients uncover new paths, strengths, and the power of their team.

Since 2001, Melissa has embraced experiences in leadership, business, and product development. Her experience with applying Agile principles spans executive teams, software teams, marketers, and educators in multiple domains such as healthcare, public education, elearning, secure file transfer, state retirement agencies, and communication technology.

If you are interested in various letter combinations, She is a Certified Enterprise Coach (CEC), Certified Team Coach (CTC), Certified Agile Leader 1 (CAL1), Certified LeSS Practitioner (CLP), Project Management Professional (PMP), and she holds an MBA in IT Management from Western Governors University.

Melissa and her family recently relocated to Denver after 15+ years in South Texas. They are thoroughly enjoying the outdoor life, vibrant arts culture, and scenery of Colorado. They leverage Scrum principles in their home to keep them aligned and achieving family goals.


Monica Georgieff AgileSherpas Agile Coach and Trainer Monica Georgieff, Agile Coach and Trainer 

As recent head of marketing for Kanbanize, a Lean and Agile project management tool, Monica has spent the last several years evangelizing the Agile mindset to marketers around the world, while also leading an Agile marketing team of her own.

Monica has contributed to several marketing industry resources, including chiefmartec.com. Her recent eBook, Lean and Agile Marketing with Kanban, is a detailed guide to applying these tried and true Agile practices to the world of marketing.

Monica holds a degree in Literature and Media from the University of Toronto, and an MSc from the University College London School of Management. Her ongoing work is dedicated to making marketing teams flexible to change, unified in their goals, and successful in adopting a value-driven approach that brings measurable results.