Enterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.
Learn MoreAchieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.
Learn MoreICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.
Learn MoreIn conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.
Learn MoreIn conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.
Learn MoreExplore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.
View ResourcesGrow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe.
Explore CoursesLearn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)
Learn MoreAgile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.
Learn HowAgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.
Learn MoreEnterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.
Learn MoreAchieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.
Learn MoreICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.
Learn MoreIn conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.
Learn MoreIn conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.
Learn MoreExplore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.
View ResourcesGrow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe.
Explore CoursesLearn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)
Learn MoreAgile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.
Learn HowAgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.
Learn MoreAndrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.
Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.
Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).
Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University.
Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.