Andrea Fryrear

President, Co-Founder
“Marketing deserves to be more than a series of frantic fire drills. Agile marketing is the path to a real, lasting voice for marketing in strategic conversations. We just need to be brave enough to walk it.”

Andrea Fryrear is a president and co-founder of AgileSherpas and oversees business operations as well as consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the dedicated team of Sherpas in their respective efforts.

Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University.

Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel. 

Recent Articles by Andrea Fryrear

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Agile Marketing is the Answer to Marketers’ Woes: Data on Why

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How an Agile CoE Can Help Non-Technical Teams Go Agile

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How Agile Marketing Leaders Handle Crisis

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