Cathy Grimes

Agile Trainer & Coach
"New ways of working are critical to success in an ever-changing landscape, and businesses must be positioned to respond to rapidly evolving customer needs and habits. Agility is crucial to achieving this."

Cathy's breadth of marketing experience has always had optimization and performance as a key focus for more effective and efficient outcomes, improved results, and staying ahead of the curve. A perfect pairing for her current focus, which is bringing new ways of working that deliver transformation through performance and agility.

Cathy began in direct-response marketing over 25 years ago, first in direct mail and then moved through internet, e-commerce, digital and performance marketing. She's worked with several leading brands in the UK, both establishing and optimizing their marketing programs.

Beyond her three professional certifications through ICAgile covering agility in marketing (ICP-MKG), leadership (ICP-LEA), and coaching (ICP-ACC), Cathy is also a trained facilitator in innovative working meeting techniques, and in Design Thinking and Design Sprints.

When not engrossed in all things agility and personal development, Cathy explores wine destinations she's legitimately "qualified in wine" with an Advanced Level 3 from WSET (Wine and Spirit Education Trust).

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