Enterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.
Learn MoreAchieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.
Learn MoreICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.
Learn MoreIn conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.
Learn MoreIn conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.
Learn MoreExplore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.
View ResourcesGrow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe.
Explore CoursesLearn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)
Learn MoreAgile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.
Learn HowAgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.
Learn MoreEnterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.
Learn MoreAchieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.
Learn MoreICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.
Learn MoreIn conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.
Learn MoreIn conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.
Learn MoreExplore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.
View ResourcesGrow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe.
Explore CoursesLearn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)
Learn MoreAgile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.
Learn HowAgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.
Learn MoreCathy's breadth of marketing experience has always had optimization and performance as a key focus for more effective and efficient outcomes, improved results, and staying ahead of the curve. A perfect pairing for her current focus, which is bringing new ways of working that deliver transformation through performance and agility.
Cathy began in direct-response marketing over 25 years ago, first in direct mail and then moved through internet, e-commerce, digital and performance marketing. She's worked with several leading brands in the UK, both establishing and optimizing their marketing programs.
Beyond her three professional certifications through ICAgile covering agility in marketing (ICP-MKG), leadership (ICP-LEA), and coaching (ICP-ACC), Cathy is also a trained facilitator in innovative working meeting techniques, and in Design Thinking and Design Sprints.
When not engrossed in all things agility and personal development, Cathy explores wine destinations – she's legitimately "qualified in wine" with an Advanced Level 3 from WSET (Wine and Spirit Education Trust).