Elizabeth Venter-Botha

Shifting entire marketing organizations from traditional operational structures towards marketing agility is Elizabeth’s core focus. As a marketer and strategist by trade, with global work experience on three continents on both the agency and client sides, Elizabeth understands the complex demands of the digitally driven marketing environment and the pressure that leaders face on all levels of the marketing organization.

With that knowledge, Elizabeth develops fit-for-purpose transformation strategies that focus leaders and teams on value creation and agile sustainability.During her time as the Global Digital Marketing Manager for Ford Motor Company, Elizabeth and her team took a more Agile approach to designing and delivering a Global User Experience for 132 countries in only nine months. This experience taught her the value of taking a prioritized, iterative approach allowing for experimentation, testing, and fast feedback from markets and customers.

2017 was a key turning point in Elizabeth's Agile journey. While leading an enterprise-wide Lean-Agile implementation at Mercedes-Benz South Africa, she decided to certify as a Scaled Agile Program Consultant (SPC) in 2018. Elizabeth is an energized and engaging Agile leader, with several successful Agile implementations under her belt. She exhibits a spirit of constant learning and holds several advanced Agile qualifications from ICAgile, SAFe, and Agility Health.

For Elizabeth, AgileSherpas brings together her love of Agile + Marketing. Elizabeth and her husband live in a small seaside town in the Western Cape of South Africa.