Val Ward

Agile Trainer & Coach
"One of the most important aspects of a successful Agile transformation is the mindset switch and support from leadership. Once those two things are in place, the rest can come naturally. Watching that mindset switch 'flip' for people is so exciting."

As an Agile Trainer & Coach, Val helps teams transform the way they work to be more efficient and proactive, instead of constantly putting out the next fire. Having worked for years in various marketing roles within multiple departments, Val is able to see the larger picture of how an Agile transformation increases productivity, reduces burnout, and improves the overall satisfaction of a team.

Val began her career as a Graphic Designer in the retail space, working in both the agency and in-house settings. She then moved on to an eLearning company where, as Creative Director, she built out a global team of designers before becoming a Scrum Master, overseeing the department's Agile transformation.

As a lifelong learner, Val is a graduate of Rochester Institute of Technology with a BFA in Graphic Design. She also holds multiple career certifications though ICAgile, including their Agility in Marketing (ICP-MKG), Leading with Agility (ICP-LEA), and Certified Instructor designations. Val is also a Professional Scrum Master (PSM) and Pragmatic Certified Product Marketer.

When Val isn’t leading teams in Agile transformations, she enjoys spending time with her husband and two daughters. You can usually find her at the beach or lake, any sort of pop/rock concert, attending a wine class, or at home knitting and organizing.

Our Newest Agile Marketing Insights

View Blog

How to Make Sure Your Next Marketing Campaign Is a Runaway Success

Read Post

Marketing Operations: The Unsung Hero of Marketing Success

Read Post

Championing Marketing Agility at Huntington National Bank

Read Post
Download the 2023 State of Agile Marketing Report. Explore the state of Agile marketing in 2023