Agile Marketing Transformation Checklist

No good sherpa would let you begin an ascent without checking your supplies, so we’ve compiled this handy checklist to help you ensure you’re adequately prepared for Agile marketing.

You’ll find the list is broken into several categories. If you’re lacking in some crucial areas, we’ve also provided links within the list to some resources that can help you bridge the gap.

Here's a sneak peek of what's inside:

✔ How to check your team's pulse when it comes to having shared understanding about Agile

✔ A way to figure out if you're ready to roll out your initial Agile pilot team

✔ How to determine whether your team structure and planning & strategy mechanisms can support your next steps towards agility

Helpful Resources

See more resources

Stop Working Harder: Use the Theory of Constraints to Finally Get ROI From AI

Stop Working Harder: Use the Theory of Constraints to Finally Get ROI From AI Key Takeaways: Most AI initiatives fail to show ROI because teams apply AI “everywhere” instead of fixing the single biggest bottleneck in the system. The The Goal insight is simple: improving anything that isn’t the constraint doesn’t help—and can ...

Agile Marketing Teams

Riding the Waves of Marketing Change Without Losing Your Mind

Riding the Waves of Marketing Change Without Losing Your Mind Key Takeaways: Continuous change in marketing isn’t a phase—it’s the new baseline—so the goal isn’t control, it’s change readiness. The teams that stay calm and effective don’t “outbuild the ocean”; they build a sturdy, flexible operating system ...

Agile Marketing Teams

How to Design Shared Services That Support Agile Marketing

How to Design Shared Services That Support Agile Marketing Agile marketing has a shared services problem! Agile marketing promises speed, adaptability, and focus on customer value. But if you’ve tried to scale it inside a complex organization—especially one with specialized or regulated shared services—you ...

Agile Marketing Teams