Choosing an Agile Trailhead

In Agile marketing, the methodology we choose to help us manage the day-to-day logistics of marketing is what we DO to support our larger goal of BEING Agile.

This guide explores how each major Agile methodology — Scrum, Kanban and Scrumban — functions on a real team, so you can make an informed choice and get started.

The two basic elements of Scrum for marketing: events and roles.
scrum (1)
How Kanban marketing teams limits the amount of work they do to become more productive.
The hybrid Scrumban framework revolution that emerged to fill the gaps in both Scrum and Kanban.