How M&T Bank Achieved Alignment with Agile Marketing

A case study about Agile marketing in the banking, financial services and insurance sector

M&T Bank Corporation is an American financial services company with more than $142.6 billion in assets. They've been around for more than 150 years and operate throughout several business segments: personal, business, and commercial banking.

Explore M&T Bank Corporation's Agile marketing transformation story through the first hand account of Zach Meixner, Senior Digital Program Manager.

Traditionally, organizations in the IT industry have been the most open to changing the way their marketing departments operate in the name of greater agility. However, the 4th Annual State of Agile Marketing Report discovered that marketing departments inside financial organizations are a close second.

In 2021, 18% of the marketers employed in the finance sector reported that they've adopted one or more Agile frameworks. In a quest to enhance their ability to manage changing priorities, improve productivity, and accelerate the delivery of campaigns, financial organizations are initiating Agile transformations at an accelerated pace.

M&T Bank Corporation is among the marketing departments that have made great strides towards agility in the recent past. They’ve graciously agreed to share their inspirational transformation story, including the successes they've achieved, challenges they've overcome, and the role of guidance from expert Sherpas along the way.

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