1st Annual State of Agile Marketing Report

Welcome to the First Annual State of Agile Marketing Report.

This study took the pulse of hundreds of marketers to find out how Agile they really are.

Learn how, why, and when marketers are going Agile in this joint report from AgileSherpas and Kapost.

The 1st Annual State of Agile Marketing Report is Here

This year, we collected responses from hundreds of marketers, most of whom hail from North America. They showed us that not only is Agile adoption accelerating more Agile marketers report enjoying productivity, efficiency, and visibility than ever before.

Here are some highlights from what hundreds of your marketing peers said:

About Agile Marketing-1

You can go your own way

Agile marketing teams are creating custom approaches. 44% of respondents say they're using a hybrid methodology, while only 18% report using Scrum, 13% Kanban, and 13% Lean.

A Year in the Life of an Agile Marketer[1920x1080]

The Many Benefits of Agile Marketing

Agile teams report a slew of positive results, including the ability to change gears based on feedback (55%), better visibility into projects (52%), and a higher quality of work (47%). 


Winds of Change are Blowing

Over half of traditional marketing teams (61%) have plans to start an Agile transformation within the next year. The Agile marketing revolution appears to be underway. Are you in?

Get Your Copy

Download the 1st Annual State of Agile Marketing Report today, and see how your team stacks up against Agile teams.

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