9th Annual State of Agile Marketing Report 2026
How Agile Is Helping Marketers
Meet the Moment
Marketing has never asked more of teams than it does right now. But for some, the work feels more focused, more adaptable, and more manageable.
Desperate times don’t call for desperate measures. They call for agility — and this year’s data makes that clearer than ever.
Inside the report you'll learn:
✅ Why are some marketing teams thriving while others are barely keeping up?
✅ What does it actually take to earn strategic influence across your org?
✅ Why are Agile teams integrating AI more successfully than everyone else?
✅ What separates okay Agile from truly exceptional Agile?
...and so much more!
Get the insights. Lead the moment.
About the Report
For nine years, the State of Agile Marketing Report, published by AgileSherpas, has been the most comprehensive look at how marketing teams are putting Agile into practice.
This year, we surveyed 430 marketers worldwide (64% in leadership roles) between December 2025 and February 2026.
The findings reveal how Agile is helping marketers meet this moment — strengthening collaboration, elevating strategy, enabling experimentation, and improving operations.