Enterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.
Achieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.
ICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.
In conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.
In conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.
Explore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.
Grow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe.
Learn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)
Agile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.
AgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.
For six years, AgileSherpas has surveyed thousands of marketers to keep our finger on the pulse of marketing agility. This year, we went global, surveying a diverse group of 776 marketers throughout Europe, Latin America, and North America.
Below, track Agile marketing's evolution by accessing the 2018, 2019, 2020, 2021, and 2022 editions of the report and the latest findings from the 2023 edition – now available!
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In 2023, a year already marked with economic uncertainty, the majority of marketers feel the need for process agility. Per the report: 51% of marketers are using Agile marketing today, and of those that aren’t but plan to, 82% intend to implement the framework within the next twelve months!
When asked how the current economic climate impacts their decision to adopt Agile, 51% of respondents said it makes them more likely to adopt.
A lack of training or knowledge is consistently a significant barrier preventing marketers from more fully adopting Agile ways of working.
In 2023, 38% cite this as their biggest struggle, and, in conjunction, 21% say they don’t have the right tools to support the approach. Insights like these help us determine where to focus our efforts in Agile transformations moving forward.
Short on time? Get a brief recap of the State of Agile Marketing report by watching our webinar. Hosted by Founder and CEO of AgileSherpas, Andrea Fryrear, and Agile marketing experts Melissa Reeve and Jim Ewel of the Agile Marketing Alliance, this interactive webinar will provide you with key insights on the report.
