Is Your Marketing a Sprint,
or a Slog?

Some examples of value for different marketing functions include: 

• Content Marketing: better content performance, higher engagement, more impact from less production
• Demand Generation: more leads and pipeline, faster execution of experiments, clear impact on marketing’s bottom line
• Marketing Communication: improved brand awareness, increased media mentions, better responsiveness to emerging events
• Marketing Operations: greater operational efficiency, quicker time-to-value, more value to stakeholders more often

With customers expecting real-time, personalized messaging, that cadence just doesn’t cut it. Agile allows marketers to get work into market in a matter of weeks, not a matter of months. 

Instead of waiting for a perfect, costly campaign that may not perform as expected, use Agile frameworks to test, learn, and iterate on ideas with real feedback. Customers get value more often, and marketers get real-time performance data (yes, even for big waterfall projects like rebrands and website launches).

After all, Agile marketing doesn’t mean crappy work. When done right, agility allows marketers to deliver high quality work that also checks all the boxes on legal and compliance. 

Agility also reduces the risk of traditional Big Bang marketing work. We’ve all seen the coverage when a major brand launches a huge campaign only to have it blow up in their face. The iterative, customer-centric approach at the heart of Agile makes these setbacks less likely.

But happy marketers lead to happy customers. The new way of marketing means higher job satisfaction, better work-life boundaries, and more meaningful marketing work.

With its focus on empowerment and self-organization, Agile helps create the intrinsic motivation that’s crucial to leading modern knowledge workers.

While many Agile training groups take a huge chunk of people through certification classes and walk away, our Sherpas know that most learning happens on the job, not in a workshop. Getting a shared understanding through synchronous learning is key, but it’s just the start of the journey. Your Sherpa will create a tailored path for you, which follows the best-in-class 70-20-10 learning model...

Information and exercises in a training environment are great, but nothing beats learning by doing. After formal workshops, marketers can apply everything they’ve learned on the job. Choose between open coaching time for maximum flexibility, or practice agility by solving a real business problem via our 90-Day Jumpstart Program for maximum impact.

Every Ascension evolves over time. Embed all the learning your teams accumulate in a dynamic, self-paced, fully-branded learning environment with our Agile Marketing University. Your Sherpa will curate pre-recorded learnings, screenshots from your own tools, and custom documentation to make ongoing development and onboarding a breeze. 

Smaller teams can join our invite-only public version of Agile Marketing University, where they’ll enjoy peer-to-peer learning. No need to reinvent the wheel when you can hear from someone who’s already driving a car.

Your Sherpa will recommend just the right mix of trainings, including our top-rated Agile Marketing Fundamentals (ICP-MKG) & Leadership (ICP-LEA), to equip everyone in the marketing function. For organizations looking to embed Agile capabilities internally for the long-term climb, we’ll recommend training a handful of change agents and internal champions via our Train-The-Trainer dual certificate bootcamp (ICP-ATF + ICP-ACC).