9th SOAM 2026 - Big Reveal Recording Page Header

Inside the Data Shaping Marketing in 2026

9th Annual State of Agile Marketing Report Premiere Recording

Marketing teams are under more pressure than ever. The data shows which ones are gaining ground — and why.

Watch the recording and get the full walkthrough of this year's most impactful findings.

Inside the session:
✅Why Agile marketers are 1.5x more likely to become true strategic partners
✅How Agile teams balance speed, focus, and sustainability without burning out
✅What's blocking progress for Agile and non-Agile teams, and how top teams are moving past it
✅How Agile marketers are integrating AI through experimentation, not guesswork

... and so much more! Plus, we'll send you a copy of the full report as a thank you.

About the Panelists

Anthony Coppedge (1)

Anthony Coppedge

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Andrea Fryrear - Speaker

Andrea Fryrear

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Ross Libby (2)

Ross Libby

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About the Report

For nine years, the State of Agile Marketing Report, published by AgileSherpas, has been the most comprehensive look at how marketing teams are putting Agile into practice.

This year, we surveyed 430 marketers worldwide (64% in leadership roles) between December 2025 and February 2026.

The findings will reveal how Agile is helping marketers meet this moment — strengthening collaboration, elevating strategy, enabling experimentation, and improving operations.

Helpful Resources

See more resources

The 2026 State of Agile Marketing: A Deep Dive Into What the Data Is Really Telling Us

The 2026 State of Agile Marketing: A Deep Dive Into What the Data Is Really Telling Us Nine years. That's how long we've been running this report. And I've never written an introduction to the data that felt this urgent. Not because the findings are dramatic – though some of them are. But because the gap between what marketers who use ...

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Stop Working Harder: Use the Theory of Constraints to Finally Get ROI From AI

Stop Working Harder: Use the Theory of Constraints to Finally Get ROI From AI Key Takeaways: Most AI initiatives fail to show ROI because teams apply AI “everywhere” instead of fixing the single biggest bottleneck in the system. The The Goal insight is simple: improving anything that isn’t the constraint doesn’t help—and can ...

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Riding the Waves of Marketing Change Without Losing Your Mind

Riding the Waves of Marketing Change Without Losing Your Mind Key Takeaways: Continuous change in marketing isn’t a phase—it’s the new baseline—so the goal isn’t control, it’s change readiness. The teams that stay calm and effective don’t “outbuild the ocean”; they build a sturdy, flexible operating system ...

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