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Behind the Scenes: Agile Marketing at Scale in a US Credit Union

Most Agile marketing case studies show you the finished product. The one we will cover during this YouTube live event shows you the mess in the middle, and everything that had to break before it got better.

Four years. Nine value streams. One honest, behind-the-scenes conversation about what scaling Agile marketing inside one of the largest credit unions in the U.S. actually looked like. Including how they managed to double ART velocity, reduce PI Planning time by 30%+, and much more.

We covered:
📌 How nine self-organized value streams quietly became nine different operating models
📌 The ownership gaps and intake failures that left teams chasing context
📌 What they rebuilt, and why it worked this time
📌 What's still ahead and the leadership conversations that still need to go deeper

This is the conversation that goes beyond the map. Get the recording!

About the Panelists

Petra Khaliqi

Petra Khaliqi

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Ross Libby

Ross Libby

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MonicaGeorgieff

Monica Georgieff

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