Marketing Agility Scorecard (2)

Marketing Agility Scorecard

Are your marketing operations keeping up with the pace of change and technological advancement?

This 10-minute assessment gives you a holistic view across nine dimensions of agility: practices, mindset & culture, data, planning, leadership, people, teams, process, and customer-centricity.

Walk away knowing exactly where your biggest gaps are and where to double down on your strengths.

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What Is Marketing Operations? (AMA community engagement - 12 Common Challenges) Throughout history, it’s usually the soldiers and commanders who get the glory but none of their success is possible without logistics. Marketing operations is a bit like all those truck drivers, loaders, and managers working behind the scenes to ...

Getting Started

8 min read

Solutions for 12 Common Marketing Challenges (AMA community engagement - 12 Common Challenges) No matter how good we are, we always encounter our fair share of marketing challenges. Actually, it’s usually more than a “fair share," if we're being totally honest. Whether it’s fighting with stakeholders over prioritization or watching our ...

Team

9 min read

The 2026 State of Agile Marketing: A Deep Dive Into What the Data Is Really Telling Us Nine years. That's how long we've been running this report. And I've never written an introduction to the data that felt this urgent. Not because the findings are dramatic – though some of them are. But because the gap between what marketers who use ...

Agile Marketing Teams

11 min read