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Why Agile Marketing Is a SAFe Bet:

What Every SPC Needs to Know

Marketing is usually one of the last functions brought into enterprise Agile transformations. When it stays outside the SAFe system, the entire transformation pays the price due to misaligned priorities, slow campaign cycles, and disconnected GTM execution.

For this panel, we invited active SAFe Practice experts to explore why Agile Marketing isn't a "nice-to-have", but a critical lever for realizing the full value of a SAFe transformation.

We covered:

✅ Why marketing is a critical — and often missing — piece of enterprise SAFe transformations
✅ What the SAFe Agile Marketing competency is and what it looks like in practice
✅ How SPCs can confidently introduce and champion Agile Marketing with marketing leaders
✅ Real-world stories from SPCs who've made it work

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About the Panelists

Amber Lake Nguyen

Amber Lake Nguyen

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Helen Lubchak

Helen Lubchak

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Ross Libby

Ross Libby

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