Why Agile Marketing Is Now a Competency in SAFe® Live Event Recording

Why Agile Marketing Is Now a Competency in SAFe®

Agile Marketing has been formally recognized as a competency within the Scaled Agile Framework. It’s a breakthrough moment, but also one that raises big questions.

Join our Sherpas and Scaled Agile's Chief Methodologist as they unpack the “why” behind the decision and what it means going forward.

Watch the recording to discover:

🚀 The real story behind Agile Marketing’s addition to SAFe
🚀 How this competency strengthens transformation efforts across enterprise teams
🚀 What marketing leaders should do next to align with SAFe practices
🚀 How marketing agility accelerates business agility at scale

If your organization uses SAFe — or is considering it — this session offers insights you won’t find anywhere else.

About the Panelists

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Andrew Sales

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Andrea Fryrear

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MonicaGeorgieff

Monica Georgieff

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Elizabeth Venter-Botha

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