Agile Marketing Transformation Checklist

No good sherpa would let you begin an ascent without checking your supplies, so we’ve compiled this handy checklist to help you ensure you’re adequately prepared for Agile marketing.

You’ll find the list is broken into several categories. If you’re lacking in some crucial areas, we’ve also provided links within the list to some resources that can help you bridge the gap.

Here's a sneak peek of what's inside:

✔ How to check your team's pulse when it comes to having shared understanding about Agile

✔ A way to figure out if you're ready to roll out your initial Agile pilot team

✔ How to determine whether your team structure and planning & strategy mechanisms can support your next steps towards agility

Helpful Resources

See more resources

Sprints, Kanban, or Both? How Marketers Pick the Right Agile Path (Without the Zealotry)

Sprints, Kanban, or Both? How Marketers Pick the Right Agile Path (Without the Zealotry) If you’ve been around Agile marketing for any amount of time, you’ve probably heard the “sprints vs. Kanban” debate. But why do we have to choose? In reality, all frameworks have a place, you just need to understand where they shine, where they ...

Getting Started

The Backlog: The Beating Heart of Agile Marketing

The Backlog: The Beating Heart of Agile Marketing Everybody’s heard of daily standup. Sprints get a lot of attention, and there are Scrum teams all over the place. But it’s time to shine a light on the most misunderstood artifact in Agile marketing: the backlog. Somewhere along the way, “I’ll put ...

Getting Started

Reclaiming Agile Marketing: Why Now Is the Time to Get It Right

Reclaiming Agile Marketing: Why Now Is the Time to Get It Right Agile marketing has been around for over a decade, but in the past couple of years the positive buzz has veered toward a skeptical murmur. Did it ever really work? If it did, is it still relevant? Does it matter in an era of AI disruption, shrinking ...

Getting Started