OKR Cheatsheet

Objectives and Key Results (OKRs) is a best-in-class goal-setting framework that can finally help you get beyond the "everything is a priority" conundrum that plagues so many marketers.

But you can't just set your OKRs and forget them; you need regular touch points to maintain that hard-won alignment and focus on your top priorities!

Use this OKR Cheatsheet to keep your teams marching toward their strategic goals with frequent, effective check-ins.

Helpful Resources

See more resources

How to Fix a Broken Agile Standup: A Guide for Marketing Teams Key Takeaways A standup’s purpose is simple: align the team, expose blockers early, and keep work flowing. Most failing standups suffer from long durations, off-topic chatter, unequal airtime, and no actionable outcomes. Real improvement starts with ...

agile marketing

8 min read

Why Smaller, Smarter Two Pizza Teams Are Every Marketer’s Superpower Key Takeaways Modern marketing needs smaller, faster, more connected teams—aka “two pizza teams.” Over-specialization in marketing has created complexity, silos, and slower execution. “Collaboration drag” is killing productivity, leading to burnout, ...

marketing agility

5 min read

Sprints, Kanban, or Both? How Marketers Pick the Right Agile Path (Without the Zealotry) If you’ve been around Agile marketing for any amount of time, you’ve probably heard the “sprints vs. Kanban” debate. But why do we have to choose? In reality, all frameworks have a place, you just need to understand where they shine, where they ...

Getting Started

5 min read