Agile Marketing Fundamentals

Certification Course

Designed by the world's leading experts in Agile marketing, this interactive, top-rated workshop provides everything you need to start down the path to real marketing agility. Topics covered include: 

  • Effective planning in Agile Marketing
  • Practice with popular Agile frameworks for marketing teams such as Kanban, Scrum and Scrumban
  • Team dynamics & structures in an Agile world
  • How to deliver value to customers consistently using an Agile process
  • First steps to making Agile marketing a reality in your organization
  • and much more...

 

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Training designed for your schedule

Private or public. In-person or online. Earn your Certified Professional in Agile Marketing (ICP-MKG) certification in the setting that suits you. Public courses take place over 8 weeks; private courses can be delivered at an accelerated pace. Choose a format that works for you, your team, and your leaders, so that you can get the most out of your Agile marketing training investment.

Blaze Your Own Agile Trail

Join our ICAgile-accredited trainers and other cutting-edge marketers online for 8 weeks of live, instructor-led, Agile marketing training

Now you can be part an online cohort of marketers as part of AgileSherpas' Agile Marketing Fundamentals certification course from wherever you are in the world.

This highly interactive course combines hands-on-exercises and lecture from experienced Agile marketing experts in a curriculum tailored for marketers getting started with Agile. Successful participants will also become Certified Professionals: Agility in Marketing (ICP-MKG) through ICAgile, the first Agile certification designed for marketers, by marketers.

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Face-to-Face Instruction with the World's Best

Once the COVID clouds begin to part, check back here for in-person course dates and locations

There's never been a more challenging time to be a marketer. That's why we helped co-develop the world's first Agile certification course designed for marketers, by marketers. 

In a post-COVID world, when we can once again travel and congregate safely, join an exclusive in-person cohort of marketers from across the marketing function for our industry-leading Agile Marketing Fundamentals certification course. Successful participants will become Certified Professionals in Agile Marketing (ICP-MKG) through ICAgile.

Customized Agile Marketing Training

Contact us to inquire about private training options, tailored to your marketing team's context and needs

Training and education are continually cited as the biggest barriers to marketing agility. Our private Agile Marketing Fundamentals workshops help you overcome this hurdle, as well as provide the world’s first (and only) internationally recognized certification in Agile marketing to your whole team.

Whether delivered online or in-person, you can provide world-class professional development opportunities for your team, while also transforming your processes and outcomes.

Connect With A Sherpa
Agile Marketing Fundamentals Online (Open Enrollment)
Agile Marketing Fundamentals In-Person (Open Enrollment)
Agile Marketing Fundamentals (Private; Online or Onsite)

The Agile Fundamentals course by AgileSherpas helped shape and consolidate a number of Agile marketing concepts in practical ways I have already started to translate to my role and organization.

Pedro Cordero

Digital Acquisition Manager - MENAT, HSBC

"I really enjoyed the course! It was very effective and doing it, I didn't feel like I missed anything doing it online."

"I haven't taken a course with so much relevant info and hopefully directly implementable tools for my work in years."

"I love the methodology of the class and the track of the homework assignments, allowing students to demonstrate learnings from each session."

AgileSherpas Instructors

Our ICAgile Accredited Instructors have trained over 2,500 marketers on how to apply Agile principles and practices in a marketing context. We helped write the ICAgile marketing curriculum, so you can be confident you'll get world-class instruction in our online course (no matter where in the world you are).

Why Train With AgileSherpas?

In addition to co-authoring the ICAgile curriculum, our Sherpas have worked with more Agile marketers than any other training team in the world. From highly regulated industries like pharma and finance to tricky specialties like in-house creative teams to external marketing agencies, we’ve seen it all.

This course includes insights from our on-the-ground experience with Agile marketing teams, along with best practices we’ve gathered during years of coaching and training. 

Our workshop consistently receives outstanding feedback; public courses regularly receiving course NPS (Net Promoter Score) of 90+ and an instructor NPS of 100. 

Our Instructors

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