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About AgileSherpas Why Agile Marketing? Become a Sherpa

Transform the Marketing Organization

Enterprise-grade solutions and support to achieve the balance of speed, quality, and strategy that Agile marketing offers.

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Develop an Agile Marketing Team

Achieve team-wide efficiency AND effectiveness with Agile marketing. All built by marketers, for marketers.

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Educate Individual Agile Marketers

ICAgile-accredited training, both online and off (post-COVID, of course). Less waste. Fewer reviews. More work that matters.

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Charles River Laboratories

In conversation with Darci Helbling, Executive Director, Global Marketing Operations, discussing her department's Agile journey, how this way of working is helping them solve their process challenges and how the pandemic has influenced their marketing operations.

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M&T Bank

In conversation with Zach Meixner, Senior Digital Program Manager, discussing M&T marketing before Agile, the challenges of adoption, his team's favorite Agile techniques so far and success metrics they're measuring.

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Quadient

In conversation with Jayati Shah-Thiel, Sr. Content Program Manager, ICA at Quadient. Learn More

Daiichi Sankyo

In conversation with Nikolaus Mersits - Agile Coach Daiichi Sankyo Europe, Reynoud Foppen - Agile Coach Daiichi Sankyo Germany, and Pedro Arce de la Fuente - Agile Coach Daiichi Sankyo Spain. Learn More

Agile Resources

Explore in-depth Agile transformation guides, checklists, reports, and other resources to use along your journey to true agility.

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Agile Courses

Grow your Agile knowledge with courses designed specifically for marketing and business teams. Learn anytime, anywhere with self-paced courses, or enroll in instructor-led cohort courses and certification programs with your peers across the globe. 

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About AgileSherpas

Learn who we are, and why we're "special" unicorns. (Hint: Marketers + Agilists + Trainers & Coaches)

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Why Agile Marketing?

Agile marketing is a unique discipline. Our custom approach helps individuals, teams, and organizations navigate the path.

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Become a Sherpa

AgileSherpas is always looking for marketers to join our team of coaches. See what it takes to become one of us.

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Hit Your Targets.
Wow Your Stakeholders.
Stop Working Overtime.

The 90-Day Jumpstart is an immersive online experience, designed and led by AgileSherpas, for aspiring marketing agilists and new teams who want to kick start their Agile journey post-training through application. 

Elevate your ways of working to new heights...

Our Head of Training and Delivery warmly welcomes you to explore the new 90-Day Jumpstart Program. Build your team up to operate as a powerhouse of agility. Jumpstart today!

The best time to go Agile was last year.
The second best time is now.

Does your team struggle with hitting deadlines, prioritizing their work, or proving their value to stakeholders?

Are you confident agility could help you, but you aren’t sure where to start?

Have you experienced the value of marketing agility firsthand and now need to build the case for a larger Agile marketing transformation?

Or, perhaps your team is already on their journey to marketing agility but needs some fine-tuning and professional coaching help?
Better Marketing Team Structures Mean Better Business Outcomes Feature Image

More Than a Workshop

The 90-Day Jumpstart was created by the team at AgileSherpas, led by Andrea Fryrear, author of two best-selling marketing books, Death of a Marketerand Mastering Marketing Agility, and the creator of the Marketing Agility Ascension® framework for Agile marketing transformation. 

The program incorporates learning from across hundreds of marketing workshops and thousands of hours of coaching marketing teams, from midsize to enterprise organizations, across technology, manufacturing, banking and financial services, healthcare and life sciences, and more.

The tools, curriculum, and coaching systems used in the program have already been deployed and "battle-tested" across numerous marketing organizations around the world.

During the 90 Day Jumpstart Program

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Workshop Series to Kick Start

Workshops take place to set up the team’s Agile process and model key implementation concepts
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Reoccurring Agile Team Routines

Facilitation and guidance of the Agile team’s events to support their improvement and sustainability
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1-1 & Team Coaching

Targeted coaching providing structure and guidance to Marketing Owners and Agile Leads for sustained success
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During the program, our certified Agile marketing coaches help facilitate, steer, and reinforce these commitments through real-time feedback and interaction with teams delivered over a regular cadence of coaching sessions.

Closely guided by their Sherpa, each Jumpstart team proceeds through structured stages of work, which include the following:

  • Team building and clarifying business outcomes to align on the business needs of the work and measure success
  • Value proposition mapping to ensure a clear path to customer-centric value delivery
  • Iteration planning to prioritize deliverables and break down task assignments, accelerating the discovery and delivery cycle
  • Regular check-ins to align on progress, impediments, and opportunities
  • Frequent demos for maximum stakeholder input with minimum disruption
  • Recurring retrospectives to deliver ongoing process improvements within the 90-day timebox
 Sample Calendar

Who Is Using
the 90 Day Jumpstart?

Are there any prerequisites for this program?

While there is no prior knowledge of business agility required, this program is optimized for teams that meet the following criteria:

  • Teams of up to 10 people, either in specific functions (e.g., demand generation, ABM, content creation, etc.) and/or cross-functional teams, structured around a product, solution, or line of business

  • Team should appoint a Marketing Owner and an Agile Lead (can be one and the same individual); we can also assist your team with the decision prior to kickoff

  • Team should have their own project management tool in place; or, we can set you up on one of our tools (for an additional fee)

  • Team should be able to access Zoom (or similar video conference platform) for training sessions, as well as Miro boards for facilitated exercises

  • Team members should be ready to bring 50% or more of their workload into the Agile team workflow

Why is this program 90 days?

We find 90 days is just the right amount of time to allow a marketing team to gain traction toward their goal, and enough time for running meaningful experiments. Your coach will help you establish your 90-day goal during week 1 and steer you towards that goal during the program.

Why should my team join this program? Can't we get the same learnings from your books and training?

Training and education are vital to long-term marketing success, and we recommend that Jumpstart teams continue their learning journey beyond their 90-day program. However, we’re great believers in somatic learning, or learning-by-doing. This program combines training, coaching, and on-the-job application to provide maximum impact for your time investment. Be sure to read our blog post on how to...

Maximize the Impact of Agile Training with the 70-20-10 Principle.

How much does this program cost?

The 90 Day Jumpstart requires an investment of $44,500 as a stand-alone program for a single team. Discounting may be available for multiple teams going through the program (Team of Teams) and for organization-wide implementation. Feel free to contact us for a custom quote.

Is this a remote or onsite coaching program?

The coaching program is run 100% remotely, and we have coaches in (almost) every timezone/region, which means your team can attend from anywhere at a time that's convenient for them.

How much time will I be required to dedicate to this program?

We require allocating a minimum of 50% of the Jumpstart team’s work hours for the duration of the program (e.g., 20 hours per week, or more).
Are there any prerequisites for this program?
Why is this program 90 days?
Why should my team join this program?
How much does this program cost?
Is this a remote or onsite coaching program?
How much time will I be required to dedicate to this program?

Don't Climb Alone.
Bring a Sherpa.

Pitch the right guides to ensure your Agile marketing journey starts out right and ends at the peak, not at a dead end.
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