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Embrace
Agile Marketing
Leadership

Self-paced | On-demand

We've transformed our cutting-edge instructor-led workshop into an interactive 7-session course so you can equip yourself with the competencies and capabilities to become an effective Agile leader for your team and organization. 
Enroll $599
Looking to enroll your team? Contact us

Course Session Overview

Designed specifically for busy marketing leaders, this self-paced course includes 7 interactive sessions with videos from experts and scenario-based exercises that will help you lead with agility. Learn anytime, anywhere—unlimited access for 180 days from the date of purchase.
5-s1-1

Organizational Agility Drivers & Leadership Capabilities

Session 1

Organizational Agility Drivers & Leadership Capabilities

Session 1

Organizations must transform to develop the new capabilities required to face the challenges of the world we live in today.

Assess your current leadership state and identify what changes marketing leaders must make as we strive to lead in an Agile environment. 
5-s2-1

Transformation Case Studies

Session 2

Transformation Case Studies

Session 2

Transformation is continuous and never-ending — there is no end-state. Hear two case studies of enterprise organizations that have achieved agility, and the different leadership styles they employed to make it happen.
5-s3-1

Adaptive Leadership & Self Awareness

Session 3

Adaptive Leadership & Self Awareness

Session 3

Before looking at our teams and organizations, leaders must look to themselves as individuals to develop self-awareness and self-management capabilities that will allow them to take on different leadership styles to support their teams.
5-s4-1

Core Values, Mindfulness, & Growth Mindset

Session 4

Core Values, Mindfulness, & Growth Mindset

Session 4

To effectively use all styles of leadership, we need to understand where we come from. This session helps you identify your own core values, and equips you with tools to align them with the values of your organization and Agile. 
5-s5-1

Committing to & Practicing Agile Values

Session 5

Committing to & Practicing Agile Values

Session 5

We'll explore what Agile values mean for leadership, including how they should inform our behavior within an Agile system. 
5-s6-1

EQ in Relationships Using Stories, Mental Models

Session 6

EQ in Relationships Using Stories, Mental Models

Session 6

Employing emotional intelligence and mental models to effectively convey the value of Agile within marketing. Get hands-on practice advocating for change. 
5-s7-1

Leading from the Future & Managing Change

Session 7

Leading from the Future & Managing Change

Session 7

We use systems theory as the grounding concept to explore how we can lead vs. manage change. Effective leaders create a vision of the possible future and then guide others toward it. 

Meet Your Instructors

Andrea Fryrear

Agile Marketing Trainer, CEO and Co-Founder of AgileSherpas

Andrea Fryrear is CEO and co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

Ross Libby

Head of Training & Delivery

As Head of Training and Delivery for AgileSherpas, Ross is responsible for overseeing all aspects of training and coaching efforts to ensure exceptional experience and results. 

With over a decade of experience driving digital and culture transformation at Fortune 500 companies, Ross has held roles ranging from analyst and consultant to product manager and coach. Ross also holds numerous certifications, including Professional Agile Coach (ICP-ACC) from ICAgile, Scrum@Scale™ Practitioner (CSaSP) from Scrum Alliance, and TrainerTalk from The Bergerac Group.

Don't Climb Alone.
We'll Show You
The Ropes.

Pitch the right guides to ensure your Agile marketing journey starts out right and ends at the peak, not at a dead end.
Enroll $599
Looking to enroll your team? Contact us