Introduction to
Agile Marketing

Self-paced | On-demand

Marketing exists in a state of constant change. Fellow marketers, there’s a better way to work.

In this 60-minute course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the next great stage in marketing evolution: Agile marketing. 

Enroll $39 Free

Benefits of Agile Marketing 

Marketing exists in a state of constant change. New channels emerge overnight, audiences expect perfectly targeted messaging, there are never quite enough resources to go around, and marketing technology just keeps getting more complex. And yet marketers aren’t evolving to keep up with all this change due to outdated methods of managing work and inefficiencies.

this course, Andrea will introduce you to the next great stage in marketing evolution: Agile marketing, and walk you through:

  • Why you should embrace Agile marketing NOW, and how its roots in software development make it the perfect fit for modern marketing.
  • Precisely what Agile marketing is, and what it really, really isn’t.
  • How Agile marketing benefits everyone in an organization, from the newest digital marketing specialist to executive leadership to the customers, we serve.
  • Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial.
  • How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
  • An introduction to how you apply Agile principles to marketing work using the three most common Agile methodologies: Scrum, Kanban, and Scrumban.
  • Tips for getting started on your Agile adoption that will give your team the best chance for a successful Agile transformation.

Meet Your Instructor

Andrea Fryrear

Agile Marketing Trainer, CEO and Co-Founder AgileSherpas

Andrea Fryrear is the CEO and co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

Ready to Deepen Your Knowledge?

Learn anytime, from anywhere, with 100% self-paced courses, or learn with peers through cohort-based training and advance your career, build your confidence through live instructor-led ICAgile certification offering.

Start Your Agile Journey Today.

Pitch the right guides to ensure your Agile marketing journey starts out right and ends at the peak, not at a dead end.

Learn anytime, anywhere—unlimited access for 180 days from the date of purchase.

Enroll $39 Free