Login Contact Us
Login Contact Us

Agile Marketing Fundamentals
Certification

Live, online instructor-led | 8-week cohort 

Designed by the world's leading experts in Agile marketing, this interactive, top-rated workshop provides everything you need to start down the path to real marketing agility.

Cohort Options:

  • April 18th - June 6th: 11:00 a.m.-12:30 EST
  • June 27th - August 15th: 11:00 a.m.-12:30 EST
  • Sept 19th - November 7th: 11:00 a.m.-12:30 EST
Enroll $1,675
Looking to enroll your team? Contact us

1st Agile Marketing Certification

Advance your career by exploring the original curriculum on Agile marketing. Successful attendees become certified professionals in Agile Marketing (ICP-MKG). 

We've Been Where You Are

Our instructors have solid marketing experience, so no need to translate developer speak to apply to you.

Over 5,000 Marketers Trained

AgileSherpas has trained thousands of marketers, so we know what works (and what doesn’t). 

Course Session Overview

Join our ICAgile-accredited trainers and other cutting-edge marketers online for instructor-led, Agile marketing training. This highly interactive course combines hands-on exercises and lectures from experienced Agile marketing experts and ICAgile-accredited trainers in a curriculum tailored for marketers getting started with Agile.

Live, online instruction takes place over eight 90-minute sessions. Courses typically run 3-4 times per year, and space in each is limited to 20 participants.  Successful participants will also become Certified Professionals: Agility in Marketing (ICP-MKG) through ICAgile, the first Agile certification designed for marketers, by marketers.
2-s1

What Even Is Agile Marketing? Why Should I Care?

Session 1

What Even Is Agile Marketing? Why Should I Care?

Session 1

Modern marketers are buffeted by fragmented channels, complex marketing technology, sophisticated audiences, and volatile markets. In this demanding and uncertain new world, traditional work management tends to break down. In response, Agile Marketing provides a framework for delivering high-quality, audience-focused results at a faster pace and with less waste. 
2-s2

Effective Planning in Agile Marketing

Session 2

Effective Planning in Agile Marketing

Session 2

In order to attract and serve our customers, we must first uncover and empathize with their motivations, behaviors and needs.

Keys to customer-centricity involve using analytics to navigate the oceans of data that exist, as well as tracing customer journeys and using other capabilities to deeply understand customers and uncover their desires and pain points.
2-s3

Delivering Value Continuously

Session 3

Delivering Value Continuously

Session 3

The words we use to describe work significantly impact the path to achieving desired outcomes.

Agile marketers should learn to use customer-focused techniques such as user stories or similar artifacts to describe projects and campaigns.

These techniques emphasize the overall purpose of marketing work without letting the detailed implementation tasks cloud larger outcomes.
2-s4

Frameworks, Tools, Techniques: Kanban

Session 4

Frameworks, Tools, Techniques: Kanban

Session 4

One tactical option for transitioning towards Agile Marketing is to start by using a flow-based planning and execution approach such as kanban. You'll learn the five key practices of Kanban and how organizations can start from where they are and continue to use their current operating methods, roles, and processes and then steadily improve their flow using these practices.
2-s5

Teams and Teamwork in an Agile World

Session 5

Teams and Teamwork in an Agile World

Session 5

Team structure and composition are central to success with agility.

With numerous options for designing agile teams, the overall goal is to create cross-functional, self-organizing, customer-focused units.

These resulting teams can
deliver valuable work with minimal external dependencies and increase agility
through consistent connections with larger organizational objectives.
2-s6

Frameworks, Tools, Techniques: Scrum

Session 6

Frameworks, Tools, Techniques: Scrum

Session 6

The iterative approach remains the most popular way of implementing agile in a software development context, and it tends to be the most well-known among knowledge workers in general.

While marketing professionals are still trying to
figure out what approach works better for them, all Agile Marketing practitioners should be familiar with iterative approaches. Beyond simply understanding the iterative approach to marketing, participants should explore the artifacts and roles that accompany iterative approaches, including common adaptations that allow them to work more effectively for agile marketers.
2-s7

Making Agile Marketing a Reality

Session 7

Making Agile Marketing a Reality

Session 7

Agile Marketing case studies showcase the successes and learnings that companies are realizing. Students are looking for proof that Agile Marketing
works, hence the need to provide real-world examples to reinforce that it does.
2-s8

Virtual Lean Coffee + Starting Your Journey

Session 8

Virtual Lean Coffee + Starting Your Journey

Session 8

Entire organizations cannot become agile overnight. To successfully apply the course's learning, students need an action plan they can put in place once they return to their jobs.

In keeping with agile principles, this plan can be structured as a series of experiments, complete with a hypothesis and specific learning outcomes.
pexels-eric-sanman-1365425

Your guides to truly Agile marketing

Our ICAgile-accredited Instructors have trained over 5,000 marketers on how to apply Agile principles and practices in a marketing context.

We helped write the ICAgile marketing curriculum, so you can be confident you'll get world-class instruction in our online course (no matter where in the world you are).

Our Instructors

Your Guides to True Agile Marketing

Our ICAgile-accredited Instructors have trained over 5,000 marketers on how to apply Agile principles and practices in a marketing context.

We helped write the ICAgile marketing curriculum, so you can be confident you'll get world-class instruction in our online course (no matter where in the world you are).

What Our Students Are Saying

Alyssa Love

Alyssa Love

Senior Manager, Content Marketing, Rogers Communications

"Having had no knowledge of Agile Marketing prior to taking this course I now feel like I have a good understanding of the concepts and how to put them in to practice. The course content, even though done virtually, was engaging and informative. I'm excited to see the way my marketing team transforms as we move to an Agile way of working. Highly recommend!"
Pedro Cordero

Pedro Cordero

Digital Acquisitions Manager HSBC

"The Agile Fundamentals course by AgileSherpas helped shape and consolidate a number of Agile marketing concepts in practical ways I have already started to translate to my role and organization. I wouldn’t hesitate to recommend this course to both marketing professionals and organisations looking to embark on an agile transformation journey."
3ad76ebcd6acba355919425103b86f41

Johnathan Sexton

Senior Manager and Partner, Boldsquare Group

"98% of the content I can find online about agile marketing is 101 level only. I basically see the same stuff over and over and over. AgileSherpas content digs deeper and gets way more specific, and it's all from the marketing perspective. Any marketers who are serious about agility need to dive into this stuff ASAP."

Ground Rules for Online Learning

Please note that in order to earn your ICP-MKG certification from ICAgile, you'll need to attend live at least seven (7) out of the eight (8) total instructor-led sessions and complete weekly assignments.

The instructor-led sessions will be held weekly in a live, virtual environment hosted on Zoom. If you happen to miss a session, you'll be required to watch the video recording. You also need to be visible via video in order to participate in group exercises and discussion. (You'll be provided with Zoom access details before the sessions begin.)

Please make sure you can commit to the full learning experience before signing up! Each online class is 90 minutes long with another 15-30 minutes required for light homework assignment each week.

Don't Hesitate

Justify this course to your manager as part of your and your team's professional development using this template. It explains the course content and benefits.

Customize Your Justification Letter

Download editable PDF

Why Train With AgileSherpas?

In addition to co-authoring the ICAgile curriculum, our Sherpas have worked with more Agile marketers than any other training team in the world. From highly regulated industries like pharma and finance to tricky specialties like in-house creative teams to external marketing agencies, we’ve seen it all.

This course includes insights from our on-the-ground experience with Agile marketing teams, along with best practices we’ve gathered during years of coaching and training.

Our workshop consistently receives outstanding feedback; public courses regularly receiving course NPS (Net Promoter Score) of 70+ and an instructor NPS of 100.

Don't Climb Alone.
Bring a Sherpa.

Pitch the right guides to ensure your Agile marketing journey starts out right and ends at the peak, not at a dead end.
Enroll $1,675
Looking to enroll your team? Contact us