Agile Marketing Leadership
Certification

Live, online instructor-led | 8 week cohort 

Designed by the world's leading experts in Agile marketing, this cutting-edge workshop equips you with the competencies & capabilities to become an effective Agile leader for your team or organization.

Cohort Options:

  • February 7-March 28: 11:00-12:30 EST
  • May 2-June 20: 11:00 -12:30 EST
  • July 25-September 12: 11:00-12:30 EST
Enroll  $1,895

Agile Leadership Certification

Grow your career by exploring the advanced leadership curriculum specifically built for marketing leaders. Successful attendees become certified professionals in Agile Leadership (ICP-LEA). 

We've Been Where You Are

Our instructors have extensive marketing leadership experience and a firsthand understanding of the challenges of leading Agile teams and organizational transformation.

Over 5,000 Marketers Trained

AgileSherpas has trained thousands of marketers, and marketing leadership so we know what works (and what doesn’t). 


Course Session Overview

Join an exclusive online cohort of marketing leaders for AgileSherpas' Agile Marketing Leadership certification courseLive, online instruction takes place over eight 90-minute sessions. Courses typically run 3-4 times per year, and space in each is limited to 20 participants. This highly interactive course combines hands-on exercises and lectures from experienced Agile marketing experts in a curriculum tailored for busy leaders. Successful participants become Certified Professionals in Leading with Agility (ICP-LEA). 

4-s1

Why Agility & Agility Drivers

Session 1

Why Agility & Agility Drivers

Session 1

Organizations must transform to develop the new capabilities required to face the challenges of the world we live in today. To be successful with an Agile transformation, organizations and their leaders must focus on establishing the four main drivers of agility: Collaborative Environment, Continuous Adaptation & Engagement, Organizational Learning, and Innovative Culture.

4-s2

Transformational Leadership

Session 2

Transformational Leadership

Session 2

Transformation is continuous and never-ending — there is no end-state, rather the organization is continually improving and evolving. Leaders will self-assess to determine how they might need to change their own behaviors and attitudes to properly serve the needs of 21st-century organizations.

4-s3

Situational Leadership & EQ

Session 3

Situational Leadership & EQ

Session 3

Even though a given leader may have a predominant leadership style, the Agile leader understands the need to expand their range and bring in new styles depending on the situation.

It is essential to bring awareness to the impact of certain leadership styles on the goal of cultivating agility and a culture of innovation.

4-s4

Mindfulness & Mental Models

Session 4

Mindfulness & Mental Models

Session 4

Mindfulness is the ability to focus in the present moment and take in everything that is happening around you and within you, including your own thoughts and feelings. When fully aware, leaders enable themselves to act deliberately in the present moment rather than impulsively, thereby magnifying their efficacy.

4-s5

Prioritizing Transformational Outcomes

Session 5

Prioritizing Transformational Outcomes

Session 5

To paraphrase a famous quote, “what gets measured gets managed.” To be successful in an Agile transformation, leaders must identify and communicate a vision, establish and ensure alignment around goals, prioritize activities around those goals, and then determine the right metrics to measure success effectively. 

4-s6

Transformation in Action

Session 6

Transformation in Action

Session 6

Communication skills commonly emphasized in leadership courses imply a one-way exchange, with the intention of making the communication successful enough that it is fully received and accepted.  A conversation, on the other hand, is by definition at least a two-way exchange and is the primary mode of communication for an agile leader. This implies that a variety of points of views will be exchanged and allows for the possibility of a meeting of diverse minds

4-s7

Leading Transformation & Managing Change

Session 7

Leading Transformation & Managing Change

Session 7

Effective Agile leaders need to understand organizations as multi-leveled human systems. People's roles in organizations are complicated by the fact that they simultaneously participate in multiple systems and subsystems. This is why transformation is so complex and takes time, as well as a strong organizational understanding and alignment for leaders to navigate successfully.

4-s8

Backlog Presentations & Action Items

Session 8

Backlog Presentations & Action Items

Session 8

Leaders can only take an organization as far as they themselves are willing to go and must always see themselves as role models for and agents of the transformation they wish to catalyze in the organization. Leave this certification workshop with clear, actionable takeaways for your leadership backlog. Hit the ground running with your team next Monday and start applying your new Agile learnings.

Our Instructors

Your Guides to True Agile Marketing

Our ICAgile Accredited Instructors have trained over 3,000 marketers on applying Agile principles and practices in a marketing context.

We helped write the ICAgile marketing curriculum, so you can be confident you'll get world-class instruction in our online course (no matter where in the world you are).

What Our Students Are Saying

Janet Altman

Janet Altman

Marketing Principal, Kaufman Rossin

"The Agile Marketing Leadership course provided valuable content and context. My new skills will help me take my department's implementation farther, by adding the all-important Agile Mindset to our agile practices."

Lucas Kirschman

Lucas Kirschman

Senior Manager Agile Program Office, TDAmeritrade

"Unlike most certifications, this course had a refreshing interactive element. The leaders in my session were from all walks of life, with varied experiences to share. It made for some eye-opening discussions."

Paige Brown

Paige Brown

Marketing Coordinator, CCLI

"The Agile Marketing Leadership course is well thought out and looks at creating a well rounded leader, not just someone who understands the Agile mindset (though, that is important too!). "

Online Learning Ground Rules

Please note that to earn your ICP-LEA certification from ICAgile, you'll need to attend at least seven (7) out of the eight (8) total instructor-led sessions and complete weekly assignments.

If you happen to miss a session, you'll be required to watch the video recording. You also need to be visible via video in order to participate in group exercises and discussions. (You'll be provided with Zoom access details before the sessions begin.)

Please make sure you can commit to the full learning experience before signing up! Each online class is 90 minutes long with another 15-30 minutes required for light homework assignments each week.

Enjoy unlimited access to course materials for 180 days from the start of your course.

Don't Hesitate

Justify this course to your manager as part of your and your team's professional development using this template. It explains the course content and benefits.

Get the Justification Letter

Download editable PDF

Why Train With AgileSherpas?

In addition to co-authoring the ICAgile curriculum, our Sherpas have worked with more Agile marketers than any other training team in the world. We've seen everything from highly regulated industries like pharma and finance to tricky specialties like in-house creative teams to external marketing agencies.

Through our work with all these marketers, we've seen the impact of marketing leadership, both positive and negative. Well-equipped, self-aware leaders can successfully shepherd a team through the trials of transformation; those who cling to traditional leadership styles struggle to gain the benefits of agility they're after.  

This workshop provides marketing leaders with the guidance they need to leave command and control behavior behind and step into the more impactful (and enjoyable) world of Agile leadership. Successful graduates will leave with the tools they need to lead more engaged marketing teams to better outcomes.  

Don't Climb Alone.
Bring a Sherpa.

Pitch the right guides to ensure your Agile marketing journey starts out right and ends at the peak, not at a dead end.

Enroll  $1,895