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Why CMOs Should Care About Agile Marketing

CMOs have a shockingly short self life, but Agile marketing can help. Learn four key reasons that CMOs should be first in line to adopt marketing agility.

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Piloting the Right Way

The part-time Agile pilot has wormed its way into Agile marketing implementations, but partial agility means your team won’t reap the full benefits.

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Building your First Agile Team Charter

One way Agile teams build shared understanding and accountability is by building a team charter. Team charters work best when they fit these criteria…

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Designing Stable Agile Marketing Teams

This article is based on Andrea’s forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  “Beyond the company results the team is asked to produce, teams need something to strive for […]

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Book Roundup: 8 Must-Reads for Agile Marketers 

A roundup of some of our favorite books that we truly believe an Agile marketer or Agile marketer-to-be would benefit from reading. 

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Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead.

Does your Agile marketing team need a Scrum Master to be successful? Or do we actually need Agile coaches to support out marketing teams?

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8 Agile Ways to Double the Speed of Your Review Process 

Simple ways you can start developing a more Agile review process and optimize your marketing team’s overall efficiency and velocity.

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Enterprise Marketing Agility

This article will explore the unique nature of implementing Agile at scale. It will also focus on the core best practices that will form the foundation for the rest of this series on enterprise marketing agility.

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5 Paths That Do NOT Lead to Marketing Agility

Over time, we’ve discovered five paths that are very tempting, either for leadership or for the team, but definitely do not lead to marketing agility in the long term.

Here are the dead end paths to marketing agility we have discovered, along with how to prepare your team and managers to avoid them as you climb towards Agile marketing success.

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