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Why CMOs Should Care About Agile Marketing
CMOs have a shockingly short self life, but Agile marketing can help. Learn four key reasons that CMOs should be first in line to adopt marketing agility.
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Why CMOs Should Care About Agile Marketing
CMOs have a shockingly short self life, but Agile marketing can help. Learn four key reasons that CMOs should be first in line to adopt marketing agility.
Read the Article
From Fixed to Agile Marketing Mindset
This is part two of the Agile Marketing Mindset blog post, where I’m taking a break from our Agile marketing measurement series to talk about something much more fundamental: the […]
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Manage your team (not just your tasks) the Agile way
Some teams that consider themselves Agile are widely applying Agile practices to the way they manage their tasks, not the way they manage their teams. Find out how (and why) you should be doing both.
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How to Convince Your Team to Adopt Agile Marketing [Backed By Data]
Agile marketing is awesome. Who doesn’t want better productivity and fewer fire drills? Unfortunately, it doesn’t happen by magic. Use these steps + data to convince your team to change their process for the better.
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7 Tips to Writing Great Agile Marketing User Stories
As marketers who believe that customer needs should be the team’s highest priority we are, unsurprisingly, huge fans of the Agile practice of creating user stories. What are user stories, […]
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Agile Marketing Teams Should be Organized Around the Customer
No more channel-centric silos. Agile marketing teams need to be organized around the customer to limit their focus and deliver amazing experiences. Here’s how to do it.
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Building an Agile Brand
Why building a better brand requires an Agile brand strategy Seasoned organizations and savvy startups alike know the importance of brand. Along with business strategy and culture, brand is […]
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How doing stand ups wrong can kill your team spirit
Agile frameworks can be overwhelming to marketers encountering them for the first time, so it’s no wonder the simplest practices have the highest adoption rates. Few things are simpler (at […]
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