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Enterprise Marketing Agility

This article will explore the unique nature of implementing Agile at scale. It will also focus on the core best practices that will form the foundation for the rest of this series on enterprise marketing agility.

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AgileSherpas Resources

CoE Can’t Train Your Marketers

Your company’s internal Agile Center of Excellence (CoE) may not be the best guide for your Agile marketers. Let’s look at three of the top reasons why.

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A Year in the Life of an Agile Marketer

The AgileSherpas blog welcomes guest author, Hannah Bink, head of Partner Marketing at Scaled Agile, to share how she became an Agile marketer in 2019.

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Measuring Agile Marketing

Process level metrics tell us if Agile is doing its job. Find out if your team is getting more done in less time by measuring your Agile marketing metrics.

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The Cost of Delay (CoD) in Agile Marketing

Our resident metric expert demonstrates how Agile marketers can use the powerful metric of Cost of Delay Divided by Duration to maximize marketing value

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Time-boxed Sprints vs Process Flow: What’s right for your team?

The choice between time-boxed sprints and process flow may seem like a simple either/or decision, but it has a massive impact on a new team’s early experiences with marketing agility. It becomes crucial to the group’s efficiency, morale, and pace. So, when you’re making this decision, make sure it’s a really informed one.

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Effective Planning for Agile Marketing Teams

Agile teams plan just as much, if not more, than traditional teams. Use the guiding principles in this article to practice Agile planning with your teams.

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Breaking Down Large Projects Into Manageable Tasks in an Agile Process

Before starting work, Agile teams break down big initiatives into actionable bits. This is called Agile work breakdown and here’s how to get it right…

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Piloting the Right Way

The part-time Agile pilot has wormed its way into Agile marketing implementations, but partial agility means your team won’t reap the full benefits.

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Agile Marketing Quick Start Guide


Love the idea of Agile marketing but not sure where to begin? Our 3-step, jargon-free Quick Start Guide will have you up and running in no time.