ultimate agile marketing metric

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Marketing, Meet Your Ultimate Metric

Learn how Agile marketing helped one team improve their pre-sales form completions 525% using iterations and marketing’s ultimate metric: outcomes.

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daily standup Agile marketing

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Effective daily standup meetings are crucial for high performing Agile marketing teams, but they don’t just happen on their own. Here are two different standup formats to try, along with solutions to common standup struggles.

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ultimate agile marketing metric

Marketing, Meet Your Ultimate Metric

Learn how Agile marketing helped one team improve their pre-sales form completions 525% using iterations and marketing’s ultimate metric: outcomes.

Read the Article
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google jamboard for agility

Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility

We have seen the future, and its name is Jamboard. Here’s a look at this shiny new tool from Google, and how it may be the key to unlocking collaboration and true agility inside marketing and beyond.

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choosing an agile trailhead guide

Choosing an Agile Trailhead

Change can be hard, but making the switch to Agile marketing doesn’t have to be. This in-depth guide reveals all the available paths, so you can take your first step on your Agile journey with confidence!

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7 ways to make marketing agile

7 Simple Ways to Make Your Marketing More Agile

7 ways to make your marketing department more Agile, even without a massive transformation effort. Try a few of these to lay a strong foundation for a more Agile future.

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agile manifesto PDF together

Agile Manifesto PDF

Almost every decision an Agile team makes should be firmly grounded in the Agile manifesto, so we’ve created printable versions of both the original and the marketing version for easy reference.

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benefits of agile marketing

Benefits of Agile Marketing: 21 Stats You Need to Know

From adaptability to employee satisfaction, there are enormous benefits to using Agile marketing. Here we compile data and reports to make the case for agility, and then show you how to get started.

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kanban agile marketing recap

Is it Time for Scrum to Scram? CMWorld 2017 Recap

In the world of Agile marketing, Scrum can cause more problems than it solves. In this recap of my 2017 presentation at Content Marketing World I share an alternative approach: Agile marketing via Kanban.

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