agile marketing examples

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Agile Marketing Examples & Case Studies

Need some proof of concept or a push in the right direction? Check out our ever-expanding collection of Agile marketing case studies. Featuring examples from diverse industries and team sizes.

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helping agile marketing cross the chasm

Are We There Yet? Launching Agile Marketing Cross The Chasm

In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” Just a few days later, Jim Ewel agreed that […]

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using scrum for agile marketing

Using Scrum for Marketing: An In-Depth Introduction

The original Agile methodology, Scrum, can be made to work in a marketing context, but only if you approach it with a critical eye, just like we do in this in-depth introduction to using Scrum for marketing.

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agile marketing with kanban introduction

Beginner’s Guide to Kanban for Agile Marketing

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why we need agility asap

The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of […]

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an agile marketing confession

My Agile Confession

Maybe it’s the recent US election results, maybe it’s the overcast Colorado weather, or maybe it’s the inevitable end of year reflection. Whatever the root cause(s), I’m feeling compelled to […]

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agile marketing boost or buzzword

Is Agile Marketing a Productivity Booster or Buzzword?

It’s likely you’ve heard the term ‘agile marketing’ at least once today. It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re […]

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agile marketing glossary

Agile Marketing Glossary

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The […]

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5 steps for starting scrumban for marketing

5 Steps to Getting Started With Scrumban for Marketing

Scrum and Kanban are pretty well known in the agile community, but there’s a third version of agile methodologies that tends to get overlooked. This may be because it’s a […]

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