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Enterprise Marketing Agility

This article will explore the unique nature of implementing Agile at scale. It will also focus on the core best practices that will form the foundation for the rest of this series on enterprise marketing agility.

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AgileSherpas Resources

Time-boxed Sprints vs Process Flow: What’s right for your team?

The choice between time-boxed sprints and process flow may seem like a simple either/or decision, but it has a massive impact on a new team’s early experiences with marketing agility. It becomes crucial to the group’s efficiency, morale, and pace. So, when you’re making this decision, make sure it’s a really informed one.

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Effective Planning for Agile Marketing Teams

Agile teams plan just as much, if not more, than traditional teams. Use the guiding principles in this article to practice Agile planning with your teams.

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Breaking Down Large Projects Into Manageable Tasks in an Agile Process

Before starting work, Agile teams break down big initiatives into actionable bits. This is called Agile work breakdown and here’s how to get it right…

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Piloting the Right Way

The part-time Agile pilot has wormed its way into Agile marketing implementations, but partial agility means your team won’t reap the full benefits.

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Building your First Agile Team Charter

One way Agile teams build shared understanding and accountability is by building a team charter. Team charters work best when they fit these criteria…

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Designing Stable Agile Marketing Teams

This article is based on Andrea’s forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  “Beyond the company results the team is asked to produce, teams need something to strive for [...] Read the Article

Book Roundup: 8 Must-Reads for Agile Marketers 

A roundup of some of our favorite books that we truly believe an Agile marketer or Agile marketer-to-be would benefit from reading. 

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Agile Marketing Teams Don’t Need a Scrum Master. Here’s What They Need Instead.

Does your Agile marketing team need a Scrum Master to be successful? Or do we actually need Agile coaches to support out marketing teams?

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Agile Marketing Quick Start Guide


Love the idea of Agile marketing but not sure where to begin? Our 3-step, jargon-free Quick Start Guide will have you up and running in no time.