agile marketing benefits

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Benefits of Agile Marketing: Stats You Need to Know

From adaptability to employee satisfaction, there are enormous benefits to using Agile marketing. Here we compile data and reports to make the case for agility, and then show you how to get started.

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AgileSherpas Resources

Why Marketers Choose a Hybrid Agile Approach

Ever wondered why most marketers choose a hybrid approach over Kanban or Scrum? We look at the six most commonly cited reasons, according to this year’s State of Agile Marketing Report.

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Convince Your Stakeholders to Try Agile Marketing

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate.  Agile marketers report faster campaign delivery, better ROI on their […]

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barriers-marketing-agility

5 Biggest Barriers to Agile Marketing Adoption (and How to Tackle Them)

The 5 most commonly cited barriers to marketing agility, along with tactics to overcome them before they start to seem insurmountable for our teams.

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How Coronavirus Accelerates Agile Marketing Transformation

There’s a great image floating around social media asking people, “Who led the digital transformation of your company?” Possible answers are:  CEO  CTO  COVID-19 Whether it’s digital transformation or Agile […]

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agile marketing benefits

Benefits of Agile Marketing: Stats You Need to Know

From adaptability to employee satisfaction, there are enormous benefits to using Agile marketing. Here we compile data and reports to make the case for agility, and then show you how to get started.

Read the Article
agile-boosts-team-morale

How Agile Boosts Team Morale and Employee Satisfaction

As marketers gain more experience with Agile, they are starting to see the long-term benefits of agility — high team morale and employee satisfaction.

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Agile Ascending: 3rd Annual State of Agile Marketing Report

Get a guided tour through the 2020 State of Agile Marketing Report, courtesy of survey designer and AgileSherpas co-founder Andrea Fryrear. 42% Agile marketing adoption, plus 43% of traditional marketers report plans for Agile this year — these and other juicy tidbits inside!

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The Importance of Value Stream Mapping in a Marketing Team

The Importance of Value Stream Mapping in a Marketing Team

Mapping the value stream of a marketing team from the customer’s perspective is a crucial practice on which Agile teams depend. Learn how to get started with your first Agile marketing value stream map and improve it continually.

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Agile Marketing Quick Start Guide

FREE

Love the idea of Agile marketing but not sure where to begin? Our 3-step, jargon-free Quick Start Guide will have you up and running in no time.