It now seems like a monumental understatement to declare that we live in a world marked by VUCA (volatility, uncertainty, complexity, ambiguity). That is why, to try and support our fellow marketers and the industries they serve in whatever small way we can, we’re doing the follow over the next few weeks…Read the Article
Does your Agile marketing team need a Scrum Master to be successful? Or do we actually need Agile coaches to support out marketing teams?Read the Article
Simple ways you can start developing a more Agile review process and optimize your marketing team’s overall efficiency and velocity.Read the Article
Over time, we’ve discovered five paths that are very tempting, either for leadership or for the team, but definitely do not lead to marketing agility in the long term.
Here are the dead end paths to marketing agility we have discovered, along with how to prepare your team and managers to avoid them as you climb towards Agile marketing success.Read the Article